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Annual Report
2020
Contents
Chairman’s Report 1
CEO’s Report 3
Corporate Social Responsibility Report 7
Directors’ Report 11
Consolidated Financial Statements 29
Independent Auditor’s Report 31
Shareholder Information 61
Feel free,
together
Family love is universal, and we are all
connected by the need to keep loved
ones safe. That’s why Life360 is trusted
by over 26 million members worldwide
across 13 languages – and counting.
We are the world’s leading family
safety service.
Life360 is listed on the Australian Securities Exchange
(ASX:360) and is a constituent of the S&P/ASX 300 index.
2020 Performance
Life360 delivered 2020 statutory
revenue of $80.7 million, a 37%
year-on-year uplift. This was a
tremendous outcome given the
backdrop of COVID-19.
Underlying EBITDA loss (excluding
Stock Based Compensation) of
$(7.0) million improved significantly
from $(22.9) million in 2019.
Statutory EBITDA loss of $(16.0)
million and statutory net loss of
$(16.3) million both improved 44%
year-on-year.
Life360 finished 2020 with a cash
balance of $56.6 million and no
debt. The strength of our balance
sheet and the flexibility of our
discretionary expense model have
been particularly important in the
context of the rapid change in the
operating environment brought on
by the pandemic.
Our financial performance was
supported by resilient operational
metrics. US Monthly Active Users
(MAU) increased 4% year-on-year;
international MAU returned to
growth in the second half following
COVID-related declines in the first
half. Australia was a stand-out
performer with MAU of 658,000,
up 15% year-on-year.
Worldwide Paying Circles increased
8% year-on-year, with a 12% uplift
in the US benefiting from the
launch of the Membership offering.
Strategy
The mid-year launch of our
family safety Membership model
significantly expands the value
Life360 can provide to families at
every life stage. This important
step in our growth strategy was
achieved with the entire team
working remotely.
We are optimistic that the
additional features will expand the
relevance of our services to a wider
range of families, and drive long
term growth in revenue and value.
Following the successful launch
of the Membership model,
the company is focused on
delivering the three strands
of our growth strategy:
• Build a large base of engaged
mobile users
• Grow Membership to disrupt
legacy incumbents
• Expand reach and revenue
through launch of additional lead
gen and new services.
Additional detail is contained in the
CEO’s report.
2020 was a uniquely challenging year for Life360 and the
world, and we appreciate the continued support of our
shareholders. Despite the worsening impact of COVID-19
over the course of the year, the business exhibited remarkable
resilience. Revenue growth remained strong, and the next
important step in our strategy - the launch of our Membership
model - was implemented without missing a beat.
CY20 User
Highlights
Connecting families
and saving lives
11,269,693,552
Safe arrival notifications
+39%
YoY increase
in normalised
revenue*
to
$81.6 million
+69%
Improvement
in underlying
EBITDA loss*
to
$(7.0) million
CY20 Financial
Highlights
Building and monetising
our user base
+68%
Improvement
in underlying
net loss** to
$(7.3) million
$56.6m
cash balance
with no debt
14,209
Ambulances dispatched
52,957,392,571
Miles driven with Life360
crash detection
2,038,768
Help alerts sent John Philip Coghlan
Letter from
the Chairman
* includes non-recurring adjustment of approximately
$0.9 million in relation to deferral of subscription revenue
** excluding Stock Based Compensation and non-recurring adjustment
1
“Australia was a
stand-out performer
with Monthly Active
Users of 658,000,
up 15% year-on-year.
Worldwide Paying
Circles increased 8%
year-on-year,
with a 12% uplift
in the US benefiting
from the launch of
the Membership
offering.”
Strategic Review
The Board has announced
that it is conducting a review
of strategic alternatives to
significantly increase shareholder
value. This has been undertaken
in response to current valuations in
the US for high growth technology
companies, and inbound interest
received for Life360’s business.
There is no certainty that the
review will result in any transaction
or any changes to current listing
arrangements.
Your Company
Life360 recognises the importance
of progressing our Environmental,
Social and Governance (ESG)
practices to reflect our responsibility
to the communities we serve.
The Corporate Social Responsibility
section of the Annual Report
provides details of initiatives
already in place and planned
for the future.
Life360’s most powerful contribution
to the community is to bring families
closer, by ensuring that loved ones
are safe and secure. Our premium
services quite literally save lives,
and during 2020 we dispatched
more than 14,000 ambulances.
I would like to thank my fellow
Board members for the contribution
they make to Life360. Shareholders
greatly benefit from their expertise
and wise counsel, particularly
through turbulent times such as
2020. I’d like to welcome our newest
Director, Ms Randi Zuckerberg, who
joined the Board in January. Randi
brings a depth of experience to
the company, including her work
growing Facebook in
its early days from an
intimate community to the
global social network it
is today, and for creating
Facebook Live. Randi’s
expertise will prove invaluable
as we scale the business for
its next phase of growth.
On behalf of the Board I would
like to thank our talented
colleagues for their dedication
and hard work, particularly in
the challenging circumstances
brought about by COVID-19. I’d
like to acknowledge the astute
leadership of Chris Hulls who
steered the company through
uncharted territory, delivering the
Membership model on time, and
positioning the company for the
growth opportunities ahead.
Life360 is well placed to
deliver on our mission to bring
families closer, with smart features
designed to protect and connect
the people who matter most.
Letter from
the Chairman
John Philip Coghlan
Chairman
Annual Report 2020 2
Key Achievements
Our Membership launch was
our marquee new product
development of 2020. Our ability
to leverage our user base and
advantageous mobile economics
allows us to provide access to a
set of safety and security features
at a far lower cost than our
competitors. And we have now
moved beyond location sharing
and driving, to a much broader
feature set that includes identity
protection, travel, disaster, and
medical assistance, to name just
a few of the new benefits we
offer. We provide this offering
at a considerably lower cost
than purchasing individual
subscriptions. As consumers
recognise the substantial value
we provide, we will prove to
be highly disruptive to legacy
incumbents.
The impact of COVID-19 saw
a meaningful decline in new
global registrations in the early
days of the pandemic. Despite
this, US Monthly Active Users
(MAU) held stable in the first
half of 2020, with growth
returning in the second half.
The impact on international
users was more significant, with
an MAU decline in Q2, although
this impact was concentrated in
developing markets which make
an insignificant contribution to
revenue. Interestingly, countries
like Australia that managed the
COVID crisis well, saw significant
outperformance during Q2. Total
international MAU returned to
growth in the second half, with
even better performance in
countries which managed COVID
more successfully. This bodes well
for our return to faster growth
later in the year as the vaccine
rolls out globally. Throughout
the crisis, we saw a very positive
performance from our returning
users or RMAU, testament to the
value we provide to families.
A global pandemic in 2020 was certainly not anything we planned for, and while the
operating environment was challenging, we’re extremely proud of the results we achieved.
We maintained growth, proved our ability to generate positive cash flow, and delivered on
our strategy roadmap. We believe Life360 is well positioned to accelerate our performance
in the back half of 2021 when the world returns to normalcy.
Chris Hulls
Letter from
the CEO
3
“...we maintained net subscriber revenue retention above
100%, reflecting the strength of Life360’s freemium model,
and our success in driving free users to paid subscriptions,
and paid subscribers into higher price point plans.”
Our business exhibited impressive
resilience, with an 8% year-onyear growth in Paying Circles, and
39% year-on-year normalised
revenue growth. Remarkably,
we maintained net subscriber
revenue retention above 100%,
reflecting the strength of
Life360’s freemium model, and
our success in driving free users
to paid subscriptions, and paid
subscribers into higher price
point plans. Our disciplined
spending approach during the
pandemic underpinned a higher
gross margin, and a substantial
improvement in underlying
EBITDA loss, which outperformed
our guidance.
During the year we announced
a collaboration with Google to
bring family coordination features
to Google Assistant devices.
Although screen-based voice
assistants are in their infancy,
we are excited that Google
recognised our leadership in the
category by making us the default
provider to power family location
features. Exclusive partnerships
like these will increase barriers
to entry as voice platforms gain
mainstream momentum.
2020 was also a year when
we continued to develop our
profile, and solidify our position
as a mainstream brand. We
achieved significant levels of
media coverage, and our aided
brand awareness among all
US parents increased by 36%.
Our engagement with teens
on TikTok yielded some very
impressive results, and a resetting
of teens’ views on Life360; our
current iTunes app store rating is
at 4.5, a near all-time high.
Revenue Performance
Subscription revenue (“direct
revenue”) increased 35% yearon-year to a normalised $59.4
million, contributing 73% of
total revenue. Performance in
the US was particularly strong,
supported by the Membership
launch. Paying Circles increased
8% year-on-year to 889,000, an
impressive performance in the
context of very low levels of paid
acquisition spend.
Average Revenue Per Paying
Circle (ARPPC) increased around
11% in the US, benefiting from the
higher priced new Membership
plans. New cohort Membership
subscribers delivered a 34%
ARPPC uplift versus the first
half, above the top end of our
forecasts. The performance of
all key Membership metrics met
or exceeded our expectations,
despite the significant
deterioration of COVID conditions
over the course of the second
half of 2020. As of December, we
had new and upsell subscribers
in the Membership plans of more
than 152,000, 21% of our US
Paying Circles. We’re also seeing
improved retention among our
grandfathered subscribers given
the additional features of the
Membership offering.
Data and other revenue (“indirect
revenue”) increased 50% year-onyear to $22.2 million, contributing
27% of total revenue. Indirect
includes Data revenue and
our Allstate lead generation
partnership. Data continued to
deliver strong growth despite
COVID impacts. While data makes
a valuable contribution, it is not
our core focus. Performance was
assisted by the deferral to 2021
of any potential changes to the
Identifier for Advertisers (or IDFA)
previously considered for iOS
14. However we do expect some
level of negative impact when the
changes are implemented.
Our auto insurance lead
generation partnership
with Allstate made a steady
contribution, with COVID-19
impacting the pace of expansion.
While we would have liked to
have made more progress on
the user experience, we see
significant upside opportunity
from this vertical.
Our strategy roadmap
The ultimate opportunity for
Life360 extends well beyond
our current product range to
encompass any business that
protects families. Our mobilefirst approach provides us
with a significant advantage
over industries built on 1990s
technology which do not meet
the needs of digitally native
families. Legacy models have
high acquisition and
infrastructure costs which
lead to overpriced products.
With Life360 we leverage our
users’ technology, and are able
to deliver a superior product
at a lower cost. With our new
Membership offering, we are now
truly living this vision and have
expanded beyond the
point solutions we offered
earlier in our history.
As John outlined in the
Chairman’s letter, there are three
strands to our growth strategy.
Annual Report 2020 4
The first strand is to build a large
base of engaged mobile users.
We’ve already delivered more
than 26 million MAU, achieved
impressive growth in brand
recognition, and saved
thousands of lives. We believe
this number can continue to
grow, and we are investing
heavily in the free user
experience. We’ve broadened
our focus to successfully engage
with teens by offering features
that specifically cater to their
needs. We are evolving from a
“where are you” to a “how are
you” approach, to deliver a more
emotional connection within the
Life360 experience. We’re also
expanding our marketing beyond
pure performance to a broader
array of channels, including
streaming TV and outdoor.
We plan to launch a brand
refresh that is centred around
the concept of independence,
rather than tracking, and
are incorporating the new
Membership offering into
campaigns to build awareness
of the broader suite of services
it provides.
The second strand is to grow
Membership and disrupt legacy
incumbents. We disrupted
roadside and crash assistance
with Driver Protect, and the new
Membership plan opens up many
more options. The Membership
offering is still in its very early
days, with the first version largely
a self-contained experience that
is not deeply incorporated into
the app. Our long term plans,
which we are executing on now,
will bring many Membership
features more front and centre
into the experience.
5
CY20
Operational
highlights
Strong metrics in the face
of COVID-19 impacts
Another initiative is the
development of Membership
sign-up via the web which will
allow us to acquire premium
members directly before they
download Life360 from the app
store. The development of a web
dashboard will also open up
Life360 to members who may not
use all the location features. This
initiative is still in its early stages,
and we don’t expect a significant
portion of our paid customers to
immediately come through these
channels. However we do expect
direct-to-premium to become an
integral part of our acquisition
mix over time.
With the Membership model
now operating successfully in
the US market, we’re looking
to begin our international
expansion in 2021. The first stage
is the launch of the Membership
experience in Canada in the
second half. Results there will
serve as a playbook for further
expansion into other regions
in 2022 and beyond. Our
primary focus will be on the
Anglosphere and EU, regions
which have a strong cultural
overlap with the US. In parallel,
we will be undertaking additional
investment to improve the free
app experience for all global
users over the course of 2021.
The third strand of our strategy
is to expand reach and revenue
with additional lead generation
and new services. To date we’ve
achieved 27% of revenue from
indirect monetisation, with
significant room to grow into new
verticals. While COVID hampered
the execution of lead-gen during
2020, we plan to accelerate our
efforts in this area in 2021.
We also plan to launch early
testing to explore new verticals
to enter in 2022 and beyond.
Options include hardware
devices for kids and pets, elder
care and the broad suite of
family financial services.
Delivering our values
In a challenging year, Life360
was able to deliver growth, and
the next step on our strategy
roadmap, with the launch of
our Membership model. This is
testament to the quality of the
Life360 team who upheld our
core value that “users come first”.
I’d like to thank my talented
colleagues for their hard work
and commitment.
I’d like to thank the Board
members led by John Coghlan
for their expertise and guidance
during the unprecedented
circumstances of 2020. I’d also
like to express my appreciation to
our shareholders for their ongoing
support of the company.
In a year when Life360 was
tested as never before, our results
demonstrate the quality and
resilience of our business model.
We look forward to accelerating
our performance as the world
returns to normalcy in 2021.
“We are evolving from a “where are you”
to a “how are you” approach, to deliver
a more emotional connection within the
Life360 experience.”
26.5m
Monthly
Active Users
+10%
Increase in
Average
Revenue Per
Paying Circle
+12%
increase in US
Paying Circles
+34%
ARPPC*
uplift
for new cohort
Membership
subscribers
~152,000
subscribers on the new
Membership tier
889,000
Paying Circles
*Average Revenue Per Paying Circle
Chris Hulls
Co-Founder and CEO
Annual Report 2020 6
Corporate Social
Responsibility
Our Community
The inspiration for Life360
came from CEO Chris Hulls
witnessing Hurricane Katrina,
and the difficulty families had
reconnecting after the disaster.
Chris realised that technology
could be used to better help
families in times of need.
Our products and services
Life360’s most powerful
contribution to the community
is our mission to bring families
closer - and that starts with
ensuring that loved ones are
safe and secure. Our products
and services provide tools to
remove uncertainty from
modern life, and deliver security
features that allow families to
feel free, together.
• Real-time location sharing
• Smart notifications
• Roadside assistance
• Crash detection
• Ambulance dispatch
• SOS alerts
• ID theft protection
• Family safety assist
Community outreach
Life360 Season of Giving
In recognition of the negative
impact of COVID-19 on many
communities, Life360 reallocated
the budget originally reserved
for the company’s holiday party
to three non-profit organisations
committed to supporting families.
Life360 matched employee
contributions as well as
providing direct donations to
the three organisations.
Habitat for Humanity is a global
nonprofit housing organization
working in local communities
across all 50 states in the U.S. and
in approximately 70 countries.
Habitat’s vision is of a world where
everyone has a decent place to live.
Feeding America is the nation’s
largest domestic hunger-relief
organization – a powerful and
efficient network of 200 food
banks across the country. As food
insecurity rates hold steady at the
highest levels ever, the Feeding
America network of food banks
has risen to meet the need.
Life360 is committed to progressing our Environmental, Social
and Governance (ESG) practices to reflect our responsibility to the
communities we serve.
“Life360 saved my life
yesterday... I’m an ecologist
and I was working remotely
in Queensland alone, when I
succumbed to heat stroke and
ended up being passed out in
dense vegetation for two hours
before I was found.
PolAir couldn’t find me as well as
ground search crew because of
the dense vegetation I was in. But
before I passed out I triggered
the help alert on Life360 and my
family and partner used the app
to find me. Feeling very grateful!”
- Amber (Life360 user), Australia
Our products
and services
provide tools to
deliver security
features that
allow families
to feel free,
together.
7
The mission of the
Marine Toys for Tots
Foundation is to assist
the U. S. Marine
Corps in providing
a tangible sign
of hope to
economically
disadvantaged
children at
Christmas.
Volunteering
Life360 provides
opportunities
for our people to
contribute to the
community through
hands-on activities.
Prior to COVID-19
lockdowns, staff
participated in a Burrito
Project, making and
distributing burritos to the
homeless and hungry in
San Francisco.
Other initiatives included
partnering with Little
Brothers and Friends
of the Elderly, an
organisation matching
volunteers with the elderly
for a friendly chat over
holiday periods, and
participation in a blood
donation drive.
Annual Report 2020
8
Our People
Our Values
Life360’s Core values are designed
to create a culture that supports
our vision of an ambitious,
professionally driven organisation
that can deliver our mission of
bringing families closer together.
• User Experience Comes First
Having the best UX is our longterm strategic differentiator
• Know “Peggy” We are building
for families; learn their needs
• Take Big Swings Don’t settle for
easy wins. Take risks that can
10x our business
• Be 100% Dependable We value
flexibility. This only works if
we can count on each other
• Be a Good Person
Everyone at Life360 is a wellintentioned human being
Policies
Life360 aims to provide a
work environment in which all
its people can excel regardless
of race, religion, age, disability,
gender, sexual preference or
marital status. The company’s
Diversity and Inclusion Policy
reflects a strong commitment to
diversity, and a recognition of
the value of attracting people
with different backgrounds,
knowledge, experience and
abilities. We believe that diversity
contributes to our business
success, and benefits all of our
stakeholders. As at 31st December
2020, 28% of Life360 employees
were female and 47% were
people of colour. We are
committed to implementing
further initiatives to increase the
diversity of our workforce.
Other policies implemented to
support our workplace culture
are Anti-bribery and corruption,
and Whistleblowing policies.
Additionally, work is underway on
our Modern Slavery Report.
Learning and Development
We view the quality of our
products and services as our
key long-term strategic
differentiator, and as such we are
committed to providing ongoing
learning and development
opportunities for our people.
• Peer training: our longstanding Thursday “deepdives” provide training
opportunities for our
employees to benefit from
the internal expertise of their
colleagues. In addition, full day
and full week courses in “best
practice” have been provided.
• LinkedIn Learning: provides
access to an extensive array
of broad and specialist
business training.
COVID-19 support
In response to the pandemic,
Life360’s entire workforce moved
to a working from home regime
which remains in place.
The health, safety and wellbeing
of our people has been a top
priority through this transition,
and support measures from the
company have included:
• An allowance for every staff
member to purchase home
office equipment
• A monthly quality of life
perk allowance added to
employee paychecks
• The provision of online Pilates
classes, and kids entertainment
for families in lockdown
• Online social events
• A weekly gift card to purchase
food from a local business.
Our Environment
Life360 recognises that climate
change will have an increasingly
significant impact on all aspects of
society and we are committed to
improving the sustainability of our
operations.
Recycling
Environmentally-friendly practices
have been incorporated into
everyday office activities, with
recycling programs in place for
waste, and the deployment of
energy efficient appliances.
Corporate Social Responsibility
cont’d
Life360 employees participating in company-wide virtual entertainment
9
A program to recycle redundant
laptop computers to educational
institutions has been established,
and will be implemented once
staff are able to return to the
office. Prior to lockdowns, Life360
utilised a lunch service that
donated daily leftover food to
nonprofits in need. During the
pandemic, all office food and
beverages were donated through
the nonprofit Food Runners.
Electricity consumption
Life360 is committed to efficient
energy management, and
therefore does not deploy
any on-premise servers. Data
requirements are outsourced
to Amazon Web Services
(AWS) which has committed to
running its business in the most
environmentally friendly manner
possible. AWS has established a
target of 100% renewable energy
usage by 2025, and net zero
carbon emissions by 2040. We
work closely with AWS to optimise
our usage and consume only
what we require.
Employee initiatives
Prior to COVID-19 lockdowns,
Life360 provided a commuter
benefit to our employees
to promote the use of Mass
Transit and to help reduce
greenhouse gas emissions
from automobiles. Through the
program, employees could make
pre-tax contributions to pay for
qualifying transportation related
expenses incurred between their
residence and Life360’s premises.
The commuter benefit could be
used to purchase transit passes,
tokens, fare-cards, vouchers or
similar items entitling a person to
transportation on subways, buses,
trains, ferries, and vanpools.
Our Governance
Financial sustainability
Life360 is committed to the
financial sustainability of the
company for all stakeholders
- shareholders, employees,
customers and suppliers.
In order to identify and assess
material business risks, the
Company defines risks and
prepares risk profiles in light of
its business plans and strategies.
This involves applying a
disciplined process to risk
identification, risk assessment
and analysis, risk treatment and
monitoring and reporting.
The Company does not consider
that it has any material exposure
to economic, environmental and
social sustainability risks.
Data and Privacy
Life360’s user centric approach
underpins our focus on security,
privacy, quality, reliability and
usability in our products
and services.
We are committed to achieving
a high level of digital trust with our
users, and have introduced a Privacy
Centre to provide users control
of how their data is used.
We have a dedicated, crossfunctional data protection team
to evaluate privacy and security
procedures, support product
development and align company
practices with applicable data
protection legislation, including the
General Data Protection Regulation
(GDPR) and California Consumer
Privacy Act (CCPA).
Life360’s Privacy Policy can be
found at https://www.life360.com/
privacy_policy/
We have introduced a Privacy Centre to provide
users control of how their data is used.
“Burrito Project” - San Francisco
Annual Report 2020 10
Directors’
Report
11
Annual Report 2020 12
Directors’ Report
The directors present their report, together with the audited consolidated financial statements, on Life360,
Inc (referred to hereafter as “the Company” or “Life360”) for the financial year ended December 31, 2020.
All amounts are stated in United States dollars, unless otherwise stated.
Directors
The following persons were directors of Life360 during the whole of the financial year and up to the date of this
report, unless otherwise stated:
John Philip Coghlan – Chairman
Chris Hulls
Alex Haro
Brit Morin
Mark Goines
James Synge
David Wiadrowski
Randi Zuckerberg (appointed on January 19, 2021)
Principal activities
During the year, the principal continuing activities of Life360 consisted of operating a platform for today’s busy
families, bringing them closer together by helping them better know, communicate with and protect the people they
care about most. No significant change in the nature of these activities occurred during the financial year.
Review of operations and financial results
Revenue for the financial year ended 31 December 2020 increased 37% to $80.7 million as a result of growth in
paying accounts, referred to as Paying Circles and Data Revenue. The Company’s net loss for the year ended
December 31, 2020 decreased 44% to $16.3 million.
Total operating expenses for the year increased by 8% to $81.9 million. This increase is largely due to the investment
in research and development and increase in customer support costs from growth in the user and subscriber base
coupled with the launch of a new membership model in June 2020.
Year ended
December 31, 2020 December 31, 2019
Net loss $ (16,334) $ (28,953)
Interest & Dividend Income (324) (464)
Warrant Fee Amortization - 13
Interest Expense - 178
Stock Warrant Liability Revaluation - 609
Depreciation and Amortization 657 305
Foreign Currency Gain/Loss 7 (399)
EBITDA (15,994) (28,711)
Stock based Compensation 8,091 5,795
Non-recurring adjustment to reflect the deferral of a portion
of monthly subscription sales through a channel partner
862 -
Underlying EBITDA (7,041) (22,916)
Underlying Loss from ordinary activities after tax $ (7,381) $ (23,158)
A review of operations of Life360 is set out in a market release lodged with the Australian Stock Exchange (ASX) on
February 25, 2021.
13
Directors’ Report
Significant changes in the state of affairs
In March 2020, the World Health Organization declared the COVID-19 outbreak as a pandemic. The COVID-19
pandemic has had significant adverse impacts on the U.S. and global economies. The Company has conducted
business with substantial modifications to employee work locations, and a significant amount of paid user
acquisition spend was deliberately paused to adapt to the COVID-19 environment and to scale back spending.
The impact from the COVID-19 pandemic had slowed down subscription revenue growth as the Company saw
a decline in new registrations as a result of the lockdowns and the Company significantly reduced paid
acquisition spend.
In June 2020, the Company launched a new Membership model, providing a number of safety services for families
at every life stage which are expected to continue to rapidly grow the business.
Other than the above matters, there were no significant changes in the state of affairs during year ended
December 31, 2020.
Dividends
No dividends were paid during the year ended December 31, 2020.
Presentation currency
The functional and presentation currency of Life360 is United States Dollar (US Dollars). The financial report is
presented in US Dollars with all references to dollars, cents or $ in these consolidated financial statements presented
in US currency, unless otherwise stated.
Rounding of amounts
Unless otherwise stated, amounts in this report have been rounded to the nearest thousand United States Dollars.
Jurisdiction of incorporation
The Company is incorporated in the State of Delaware, United States of America and is a registered foreign entity in
Australia. As a foreign company registered in Australia, the Company is subject to different reporting and regulatory
regimes than Australian companies.
Delaware Law, Certificate of Incorporation and Bylaws
As a foreign company registered in Australia, the Company is not subject to Chapters 6, 6A, 6B and 6C of the
Corporations Act dealing with the acquisition of shares (including substantial shareholdings and takeovers).
Under the provisions of Delaware General Corporation Law (“DGCL”), shares are freely transferable subject to
restrictions imposed by US federal or state securities laws, by the Company’s certificate of incorporation or bylaws,
or by an agreement signed with the holders of the shares at issuance. The Company’s amended and restated
certificate of incorporation and bylaws do not impose any specific restrictions on transfer. However, provisions of the
DGCL, the Company’s Certificate of Incorporation and the Company’s Bylaws could make it more difficult to acquire
the Company by means of a tender offer (takeover), a proxy contest or otherwise, or to remove incumbent officers
and Directors of the Company. These provisions could discourage certain types of coercive takeover practices and
takeover bids that the Board may consider inadequate and to encourage persons seeking to acquire control of the
Company to first negotiate with the Board.
The Company believes that the benefits of increased protection of its ability to negotiate with the proponent
of an unfriendly or unsolicited proposal to acquire or restructure the Company outweigh the disadvantages of
discouraging takeover or acquisition proposals because, among other things, negotiation of these proposals could
result in an improvement of their terms.
Annual Report 2020 14
The Chess Depositary Interests (“CDIs”) are issued in reliance on the exemption from registration contained in
Regulation S of the U.S. Securities Act of 1933 (Securities Act) for offers of securities which are made outside the U.S.
Accordingly, the CDIs have not been, and will not be, registered under the Securities Act or the laws of any state or
other jurisdiction in the U.S. As a result of relying on the Regulation S exemption, the CDIs are ‘restricted securities’
under Rule 144 of the Securities Act. This means that the CDIs cannot be sold into the U.S. or to a U.S. person who is
not a Qualified Institutional Buyer (as defined under Rule 144A under the Securities Act, a ‘QIB’) for the foreseeable
future except in very limited circumstances until after the end of the restricted period, unless the re-sale of the CDIs
is registered under the Securities Act or an exemption is available. To enforce the transfer restrictions, all CDIs issued
bear a FOR Financial Product designation on the ASX. This designation restricts any CDIs from being sold on the ASX
to U.S persons excluding QIBs. CDIs may be transferred on ASX to any person other than a U.S. person who is not a
QIB. Hedging transactions with regard to the CDIs may only be conducted in accordance with the Securities Act.
Matters subsequent to the end of the financial year
On January 19, 2021, the Company appointed Randi Zuckerberg as an independent Non-Executive Director.
No other matter or circumstance has arisen since December 31, 2020 that has significantly affected, or may
significantly affect Life360 operations, the results of those operations, or Life360 state of affairs in future
financial years.
Likely developments and expected results of operations
Information on likely developments in the operations of the Company and the expected results of operations have
not been included in this report because the Directors believe it would be likely to result in unreasonable prejudice to
the Company.
Corporate governance
The Company, as a US incorporated corporation, seeks to achieve substantive compliance with the governance
recommendations set out in the ‘Corporate Governance Principles and Recommendations 4th Edition’, published
by the ASX Corporate Governance Council (the ASX Principles). The Company’s Corporate Governance Statement
can be viewed at https://investors.life360.com/investor-relations/?page=corporate-governance. The Corporate
Governance Statement sets out the extent to which Life360 has followed the ASX Corporate Governance Council’s
Recommendations during the year ended December 31, 2020.
Risk management
Risk management has always been critical in the Company’s ability to execute strategic and operational priorities.
For the year ended December 31, 2020, the Board and the Audit Risk Committee have been closely monitoring the
Company’s risk management activities, particularly in light of COVID-19.
The Company has a risk management framework that is managed by the Chief Financial Officer and overseen
by the Audit and Risk Management Committee. During the year ended December 31, 2020, the Audit and Risk
Committee reviewed the Company’s overall risk management framework for the year ended December 31, 2020
and considered that it is sound.
A key component of the Company’s risk management framework is the regular review of key risks and opportunities
by the Company’s leadership team. An assessment of areas of potential risks to the business, estimated likelihoods
and mitigation strategies are performed and the identified risks are included in a risk register according to the key
risk categories which include cyber security, brand, business continuity, talent and financial risks.
During the year ended December 31, 2020, the risk register was reviewed twice with each member of the Company’s
leadership team and the Audit and Risk Management Committee to ensure oversight of status and key changes.
John Philip Coghlan
Independent
Non-executive Chair
John is the Independent Nonexecutive Chair of Life360, having
joined the Board in 2009.
John is the Founder and a
board member at Rivet School
(a non-profit start-up focused
on providing debt-free college
degree attainment) and
previously, a board member at
GLIDE (a non-profit organisation
that aids the homeless).
John was previously the board
Chair at KIPP Bay Area Schools,
served as President and Chief
Executive Officer of Visa USA, and
as Vice Chairman of the Charles
Schwab Corporation.
John holds a Bachelor of Arts
in Psychology from Stanford,
a Master of Arts in Economics
and Public Policy from Princeton
University, and a Master of
Business Administration from
Harvard Business School.
Special responsibilities:
Chairman of the Board,
Member of the Audit and Risk
Management Committee,
Member of the Remuneration
and Nomination Committee
Other directorships:
Rivet School (formerly
Concourse Education)
Chris Hulls
Executive director, Co-founder
and Chief Executive Officer
Chris is a Co-founder and the
Chief Executive Officer of Life360.
Chris was previously an angel
investor in, or an advisor to, a
number of technology companies
including Tile, Credible, Ring,
Automatic, Honk and Zendrive.
He is also an Air Force veteran
and served in Afghanistan.
Chris holds a Bachelor of Science
in Business Administration
with Highest Honors from the
University of California, Berkeley.
Special responsibilities:
None
Other directorships:
None
Alex Haro
Executive director,
Co-founder and President1
Alex is a Co-founder and the
President of Life360.
Alex previously worked on
Orbited, a popular open source
project that allows real-time
communication in the browser.
Alex studied Computer Science at
Pomona College/Harvey Mudd.
Alex was honored as one of the
2015 Forbes 30 Under 30 in the
Consumer Technology category.
Special responsibilities:
None
Other directorships:
None
1 On January 1, 2021, Alex Haro transitioned
from his executive responsibilities as President
of the Company to a non-executive director.
His executive responsibilities have been
assumed by other Company officers.
Directors’ Report
Information on Directors
15
Brit Morin
Independent
Non-executive director
Brit joined the Board in 2018.
Brit is the Founder and Chief
Executive Officer of Brit + Co,
a digital media and commerce
brand, and a board member
to the Girl Scouts. Brit has been
awarded various accolades
including Ad Age’s 40 under 40,
Forbes 30 Under 30 and Fortune’s
Most Promising Entrepreneurs.
Brit previously worked in product
and marketing roles at Google
and Apple.
Brit holds a Bachelor of Science
from the University of Texas Austin.
Special responsibilities:
Member of the Remuneration
and Nomination Committee
Other directorships:
Brit Media, Inc and Girl Scouts of
the United States of America
James Synge
Independent
Non-executive director
James joined the Board in 2019.
James is a Partner at Carthona
Capital, a leading Australian venture
capital firm which specialises in
technology companies.
James is a very early investor in
the Company having invested
more than 10 years ago and has
been instrumental in bringing the
Company to the Australian market
for capital raising.
Prior to the establishment of
Carthona Capital, James held
senior positions at Bankers
Trust Australia, Deutsche Bank
(Frankfurt) and UBS (Zurich).
James holds a Master of Tax
from the University of Sydney and
Bachelor of Business from the
University of Technology (Sydney).
Special responsibilities:
Member of the Audit and Risk
Management Committee
Other directorships:
Paratus Clinical Pty Ltd, Ramp
Holdings Pty Ltd, Responsight Pty
Ltd, Daedalean AG, Carthona
Capital Pty Ltd, Bianco Sydney Pty
Ltd, Carthona Capital FS Pty Ltd,
Carthona Capital Point Pty Ltd,
Local Ventures Pty Ltd, Carthona
BAP Australia Pty Ltd, CC ESIF No. 1
General Partner Pty Ltd, CCVF1(HP)
Services Pty Ltd, CC Sponsor
Services Pty Ltd, CCESIF Sponsor
Services Pty ltd, CCVF1 (HP) Sponsor
Services Pty Ltd, Stynge Pty Ltd ,
The Valhalla Fund, The Valhalla
Foundation, Peptcell Limited,
Etcontingam Pty Ltd, CCVF2 (HP)
Services Pty Ltd, TAHC Pty Limited
Mark Goines
Independent
Non-executive director
Mark joined the Board in 2019.
Mark is the Vice Chairman of
Personal Capital, an online
financial advisor and personal
wealth management company.
Mark currently also sits on the
boards of BillFloat, Odeka and
Credit Interlink.
Mark holds a Bachelor of
Science and a Master of Business
Administration from University of
California, Berkeley.
Special responsibilities:
Chairman of the Remuneration and
Nomination Committee
Other directorships:
BillFloat, Odeka and Credit Interlink
Annual Report 2020 16
Directors’ Report
Information on Directors
David Wiadrowski
Independent
Non-executive Director
David joined the Board in 2019.
David is an experienced
Non-executive director and
currently is on the board of four
ASX listed entities.
David was a senior Assurance
partner at Pricewaterhouse
Coopers (PwC) for more than
25 years.
David led the National
Technology, Media and Telco
practice at PwC for 8 years and
was also the Chief Operating
Officer of the PwC Assurance
business for 5 years.
David holds a Bachelor of
Commerce from the University
of NSW, is a Fellow of the
Chartered Accountants of
Australia and New Zealand and
is a Graduate of the Australian
Institute of Company Directors.
Special responsibilities:
Chairman of the Audit and Risk
Management Committee
Other directorships:
Vocus Group Limited, carsales.
com Limited, oOh Media Limited,
Cambodian Children’s Fund
Randi Zuckerberg
Independent
Non-executive Director
Randi joined the Board in 2021.
Randi currently works with more
than 20 early and mid-stage
companies as an investor and
advisor and is on the board of
The Motley Fool.
Randi is passionate about helping
families navigate our digital
world. Through her company,
Zuckerberg Media, she has
created award-winning content
and experiences around digital
literacy and safety.
Randi has been recognized with
an Emmy nomination, two Tony
awards, a Drama Desk Award,
and a Kidscreen Award.
Prior to founding her own
company, Randi was an early
employee at Facebook, where
she is best known for creating
Facebook Live, now used by more
than two billion people around
the globe.
Randi holds a Bachelor of Arts
in Psychology from Harvard
University.
Special responsibilities:
Member of the Audit and Risk
Management Committee
Other directorships:
The Motley Fool
17
Annual Report 2020 18
Life360 Board Skills Matrix
Experience Number of Directors with the experience
Executive Management, Leadership & Strategy
Experience at a Board or executive level, with an ability to evaluate
the performance of the CEO and senior executive managers and oversee
strategic organisational and human resources initiatives.
Governance/Risk Management
Ability to identify, assess and monitor key risks in the
company in a wide range of areas.
ASX Experience
Experience on the Board or as a senior executive for an ASX Listed
company, resulting in familiarity with the ASX rules, including the
requirement for continuous disclosure.
Listed Company Experience
Experience on the Board or as a senior executive for a Listed company
other than on the ASX, resulting in familiarity with the Listing rules,
including the requirement for continuous disclosure.
Finance/Accounting
Qualification/experience in accounting and/or finance and the ability to analyse
and critically assess financial statements, viability and performance; contribute to
strategic financial planning and oversee budgets and funding arrangements.
Legal
Qualification/experience in law and the ability to contribute to the
assessment of the legal risk profile of the company.
Marketing
Knowledge and experience in the strategic use of marketing and its
inter-relationship with sales and product.
IT/Product
Knowledge and experience in the strategic use of information
technology and design of product, particularly in relation to
online businesses.
Business Development/M & A
Knowledge and experience in identifying and assessing business
development opportunities, in particular experience in negotiating,
assessing commercial terms and completing mergers/acquisitions.
Industry: Emerging Technology
Knowledge, experience and networks in the emerging technology industry,
either through direct involvement or through the provision of services to the
businesses in early stage development.
Industry: Online
Knowledge, experience and networks in the online industry, with a
keen understanding of current trends and the ability to think forward
to upcoming developments.
International Experience
Knowledge and experience in markets outside of the U.S., with a preference for
experience in the geographical areas in which the company has active users.
People & Culture
Experience in managing people, including the ability to evaluate the CEO
and senior executive performance, oversee strategic human resource
management, workplace culture and the promotion of diversity and inclusion.
Remuneration
Experience in developing, setting and assessing remuneration arrangements
for the CEO and senior executives resulting in a high performance culture.
Extensive Experience Moderate Experience No Experience
19
Directors’ Report
Remuneration Report
The Directors of Life360 present the Remuneration Report (the Report) for the Company for the year ended
December 31, 2020. Life360 was listed on the Australian Securities Exchange (‘ASX’) on May 10, 2019. Life360 is a US
domiciled company that is listed on the ASX and as such it is subject to remuneration disclosure requirements that
are suitable for reporting in both Australia and the United States.
This Report forms part of the Directors’ Report and has been prepared using the requirements of section 300A of
the Australian Corporations Act 2001 as a proxy to determine the contents that we have chosen to report.
The Report details the remuneration arrangements for Life360’s key management personnel (“KMP”). KMPs are those
persons who, directly or indirectly, have authority and responsibility for planning, directing and controlling
the major activities of the Company. KMPs include the following:
• Non-executive directors (NEDs)
• Executive directors and certain senior executives (collectively “the Executives”).
Remuneration governance
This section describes the role of the Board and Remuneration and Nomination Committee when making
remuneration decisions and sets out an overview of the principles and policies that underpin the Company’s
remuneration framework.
Role of Board and Remuneration and Nomination Committee
The Board is responsible for ensuring that the Company’s remuneration structures are equitable, will attract
and retain skilled executives, and are aligned with the long-term interests of the Company and its shareholders.
Consistent with this responsibility, the Board has established a Remuneration and Nomination Committee,
whose role is to:
• Establish, amend, review and approve the compensation and equity incentive plans with respect to senior
management and employees of the Company including determining individual elements of total compensation
of the Chief Executive Officer and other members of senior management.
• Review the performance of the Company’s executives with respect to these elements of compensation.
• Establish, amend, review and approve the compensation and equity incentive plans with respect to
Non-executive directors of the Company.
• Ensure that Non-executive directors and senior management remuneration are competitive within the market
place and appropriate to attract and retain talented and effective Non-executive directors, and senior
management so as to encourage enhanced performance of the Company and to create value for shareholders.
The Remuneration and Nomination Committee comprises three Non-executive directors:
• Mark Goines, Chair
• John Philip Coghlan
• Brit Morin
The Remuneration and Nomination Committee has a formal charter, which sets out its roles and responsibilities,
composition structure and membership requirements. A copy of this charter can be viewed on Life360’s website
https://investors.life360.com/investor-relations/?page=corporate-governance. Further information regarding
the Remuneration and Nomination Committee’s role, responsibilities and membership is set out in the Company’s
Corporate Governance Statement.
Annual Report 2020 20
Key management personnel compensation
This section discusses the principles underlying our policies and decisions with respect to the compensation of our
KMPs, and all material factors relevant to an analysis of these policies and decisions. Our KMPs for the year ended
December 31, 2020 were all non-executive directors and the following executives:
Chris Hulls Executive director, Co-founder and Chief Executive Officer
Alex Haro Executive director, Co-founder and President (Transitioned in December 2020)
Wendell Laidley Chief Financial Officer (Departed in February 2020)
Russell Burke Chief Financial Officer (Appointed in May 2020)
David Rice Chief Operating Officer
Components of executive compensation
The principal components of our executive compensation are base salary, cash bonuses and long-term incentives.
Our Remuneration and Nomination Committee considers that each component of executive compensation must be
evaluated and determined with reference to competitive market data, individual and corporate performance, our
recruiting and retention goals and other information we deem relevant.
The terms of each KMP’s compensation are derived from the employment agreements the Company has entered
into with them.
21
Directors’ Report
The components of the executive compensation packages for our KMPs for the year ended December 31, 2020 are
as follows:
Chris Hulls Executive director, Co-founder and Chief Executive Officer
Base Salary: US$360,000 per annum
Benefits: Certain other benefits are available and payable to Mr Hulls such as health insurance, business
travel expenses and other expenses consistent with the Company’s expense policy.
Termination: Mr Hulls’ employment may be terminated (i) at any time upon mutual written
agreement of the parties; (ii) by the Company immediately and without prior notice, for cause;
(iii) immediately upon Mr Hulls’ death or disability; (iv) by the Company other than for cause with
advance written notice of at least six months; or (v) by Mr Hulls other than due to Mr Hulls’ death
or disability with advance written notice of at least six months.
Mr Hulls entered into a retention agreement with the Company in 2016 (Retention Agreement).
Under the Retention Agreement the Company will pay a cash bonus to Mr Hulls of US$304,000 if:
• Mr Hulls remains employed by the Company until December 31, 2022; or
• Mr Hulls employment is terminated without cause before December 31, 2022; or
• A change in control of the Company occurs before December 31, 2022.
Payment of the cash bonus upon termination is subject to satisfaction of certain conditions,
including Mr Hulls’ execution of a full and complete general release of all claims against the
Company and its affiliates.
Incentives: Mr Hulls is eligible to participate in the Company’s 2011 Stock Incentive Plan and Stock Bonus
Program and has been granted 1,708,373 currently outstanding Options (Existing Options) as at
December 31, 2020. If a change of control of the Company occurs and Mr Hulls’ service to the
Company is involuntarily terminated by the Company or its successor in connection with or
within 36 months following a change of control, all of the unvested Existing Options then held
by Mr Hulls will vest.
Mr Hulls is eligible to participate in the Cash Bonus Plan, and is eligible to receive a target cash
bonus of US$97,500 for the year ended December 31, 2020.
The performance milestones for the year ended December 31, 2020 are:
• Business performance – objectives related to business performance including MAU growth,
Paying Circle growth, revenue, and the Company’s net promoter score (NPS); and
• Individual management – objectives related to competencies and capabilities specific to
Mr Hulls that the Board has identified as critical to Mr Hulls’ development. The business
performance objectives and the individual management objectives are weighted equally.
Other: On 26 February 2016, the Company provided a loan of US$253,004 to Mr Hulls for the exercise of
options to purchase Shares, which is partially secured by 1,405,575 Shares owned by Mr Hulls. The
loan remains outstanding and the key terms of the loan are:
• An interest rate of 2.61% per annum compounding annually, with a maturity date of seven years
from the loan date (25 February 2023).
• The loan is a partial recourse loan, secured by 1,405,575 Shares.
• If, after the maturity date, Mr Hulls fails to repay the loan, the Company can collect the
collateral (the pledged Shares).
The maturity date of the loan automatically accelerates upon certain events, including the termination by the
Company of Mr Hulls’ employment.
Annual Report 2020 22
Alex Haro Executive director, Co-founder and President
Base Salary: US$43,141 per annum
Benefits: Certain other benefits are available and payable to Mr Haro such as health insurance, business
travel expenses and other expenses consistent with the Company’s expense policy.
Incentives: Mr Haro is eligible to participate in the Company’s 2011 Stock Incentive Plan and Stock
Bonus Program and has 370,966 currently outstanding Options (Existing Options) as at
December 31, 2020.
If a change of control of the Company occurs and Mr Haro’s service to the Company is involuntarily
terminated by the Company or its successor in connection with or within 36 months following a
change of control, all of the unvested Existing Options then held by Mr Haro will vest.
Other: On 26 February 2016, the Company provided a loan of US$220,321 to Mr Haro for the exercise of
options to purchase Shares, which is partially secured by 1,224,007 Shares owned by Mr Haro.
This loan remains outstanding and the key terms of the loan are:
• An interest rate of 2.61% per annum and compounding annually, with a maturity date of
seven years from the loan date (25 February 2023).
• The loan is a partial recourse loan, secured by 1,224,007 Shares.
• If, after the maturity date, Mr Haro fails to repay the loan, the Company can collect the
collateral (the pledged Shares).
The maturity date of the loan automatically accelerates upon certain events, including the
termination by the Company of Mr Haro’s employment.
Russell Burke Chief Financial Officer, Treasurer
Base Salary: US$300,000 per annum
Benefits: Certain other benefits are available and payable to Mr Burke such as health insurance, business
travel expenses and other expenses consistent with the Company’s expense policy.
Termination: Mr Burke’s employment may be terminated (i) at any time upon mutual written agreement of
the parties; (ii) by the Company immediately and without prior notice, for cause; (iii) immediately
upon Mr Burke’s death or disability; (iv) by the Company other than for cause with advance written
notice of at least six months; or (v) by Mr Burke other than due to Mr Burke’s death or disability
with advance written notice of at least six months.
Incentives: Mr Burke is eligible to participate in the Company’s 2011 Stock Incentive Plan and Stock Bonus
Program and has been granted 530,514 currently outstanding Options (Existing Options) as at
December 31, 2020. Mr Burke has 265,257 options granted that are subject to time-based vesting
requirements and for the balance, vesting is contingent upon the Company’s achievement of
certain market performance goals.
Mr Burke is eligible to participate in the Cash Bonus Plan, and is eligible to receive a target cash
bonus of up to US$58,333 for the year ended December 31, 2020.
The performance milestones for the year ended December 31, 2020 are:
• Business performance – objectives related to business performance including MAU growth,
Paying Circle growth, revenue, and the Company’s net promoter score (NPS); and
• Individual management – objectives related to competencies and capabilities specific
to Mr Burke
The business performance objectives and the individual management objectives are
weighted equally.
23
Directors’ Report
David Rice Chief Operating Officer
Base Salary: US$350,000 per annum
Benefits: Certain other benefits are available and payable to Mr Rice such as health insurance, business
travel expenses and other expenses consistent with the Company’s expense policy.
Termination: Mr Rice’s employment may be terminated (i) at any time upon mutual written agreement of the
parties; (ii) by the Company immediately and without prior notice, for cause; (iii) immediately upon
Mr Rice’s death or disability; (iv) by the Company other than for cause with advance written notice
of at least six months; or (v) by Mr Rice other than due to Mr Rice’s death or disability with advance
written notice of at least six months.
Mr Rice entered into a retention agreement with the Company in 2016 (Retention Agreement).
Under the Retention Agreement the Company will pay a cash bonus to Mr Rice of US$100,000 if:
• Mr Rice remains employed by the Company until December 31, 2022; or
• Mr Rice’s employment is terminated without cause before December 31, 2022; or
• A change in control of the Company occurs before December 31, 2022.
Payment of the cash bonus upon termination is subject to satisfaction of certain conditions,
including Mr Rice’s execution of a full and complete general release of all claims against the
Company and its affiliates.
Incentives: Mr Rice is eligible to participate in the Company’s 2011 Stock Incentive Plan and Stock Bonus
Program and has been granted 345,402 currently outstanding Options (Existing Options) as at
December 31, 2020.
Mr Rice is eligible to participate in the Cash Bonus Plan, and is eligible to receive a target cash
bonus of US$90,000 for the year ended December 31, 2020.
The performance milestones for the year ended December 31, 2020 are:
• Business performance – objectives related to business performance including MAU growth,
Paying Circle growth, revenue, and the Company’s net promoter score (NPS); and
• Individual management – objectives related to competencies and capabilities specific
to Mr Rice
The business performance objectives and the individual management objectives are
weighted equally.
Other: On 26 February 2016, the Company provided a loan of US$83,023 to Mr Rice for the exercise
of options to purchase Shares, which is partially secured by 461,238 Shares owned by Mr Rice.
This loan remains outstanding and the key terms of the loan are:
• An interest rate of 2.61% per annum and compounding annually, with a maturity date of
seven years from the loan date (25 February 2023).
• The loan is a partial recourse loan, secured by 461,238 Shares.
• If, after the maturity date, Mr Rice fails to repay the loan, the Company can collect the
collateral (the pledged Shares).
The maturity date of the loan automatically accelerates upon certain events, including the
termination by the Company of Mr Rice’s employment.
Annual Report 2020 24
Non-Executive Director compensation
The Remuneration and Nomination Committee is responsible for determining and reviewing compensation
arrangements for each Non-executive director. The Non-executive directors for the year ended December 31, 2020
were as follows:
John Philip Coghlan
Brit Morin
Mark Goines
James Synge
David Wiadrowski
The directors’ fees currently agreed to be paid by the Company for the year ended December 31, 2020 are as set
out below:
Director Annual cash Director’s fees RSUs granted over shares1
John Philip Coghlan US$30,000 US$83,907 in RSUs
Brit Morin US$20,000 US$82,500 in RSUs
James Synge US$20,000 US$60,000 in RSUs
Mark Goines US$20,000 US$60,000 in RSUs
David Wiadrowski US$20,000 US$60,000 in RSUs
1 The number of RSUs to be issued will be calculated based on the U.S. Dollar value amount set forth in the table above divided by the product of the US$ equivalent of the Fair
Market Value on the 2020 Annual General Meeting date. The RSU grants will vest quarterly over the year following their grant provided that the Director remains a Director of
the Company as at the applicable vesting date and are automatically settled in Shares for nil consideration. Unvested RSUs automatically lapse upon a termination of service
unless otherwise determined by the Board. The RSUs will be granted under the 2011 Stock Incentive Plan.
In addition, the following annual fees are payable to directors for membership of Board committees:
Committee Chair Members
Cash RSUs granted
over shares
Cash RSUs granted
over shares
Audit and Risk Management Committee US$5,000 US$15,000 in RSUs US$1,250 US$3,750 in RSUs
Remuneration and Nomination Committee US$1,000 US$1,250 in RSUs Nil Nil
25
Directors’ Report
Remuneration table
Remuneration earned by directors and KMPs during the year is summarized as follows:
2020 Salary and fees
US$
Cash bonus
US$
Stock based compensation
US$
Total
US$
Directors
John Philip Coghlan 31,250 - 160,463 191,713
Chris Hulls 360,000 97,500 815,918 1,273,418
Alex Haro 43,141 - 153,518 196,659
Brit Morin 20,000 - 88,150 108,150
Mark Goines 21,000 - 60,125 81,125
James Synge 21,250 - 62,581 83,831
David Wiadrowski 25,000 - 73,620 98,620
KMPs
Wendell Laidley 122,212 - 79,875 202,087
Russell Burke 193,182 58,333 64,176 315,691
David Rice 350,000 90,000 76,532 516,532
2019 Salary and fees
US$
Cash bonus
US$
Stock based compensation
US$
Total
US$
Directors
John Philip Coghlan 1,250 - 132,467 133,717
Chris Hulls 300,000 75,000 580,177 955,177
Alex Haro 250,000 - 229,647 479,647
Brit Morin - - 36,970 36,970
Mark Goines 13,650 - 42,535 56,185
James Synge 13,813 - 44,271 58,084
David Wiadrowski 16,250 - 52,084 68,334
KMPs
Wendell Laidley 241,124 25,961 417,819 684,904
David Rice 350,000 100,000 46,765 496,765
Annual Report 2020 26
Securities held by Directors and KMP
The directors and KMPs of the Company are shown together with their holdings of common stock, options and RSUs,
held directly or indirectly:
2020 Direct Indirect
Common Stock Options RSUs Common Stock Options RSUs
Directors
John Philip Coghlan 40,029 240,110 4,378 40,1311 - -
Chris Hulls 2,897,424 1,708,373 32,971 29,9602 - -
Alex Haro 1,784,054 370,966 - 403,4772,3 - -
Brit Morin 7,210 93,947 4,121 - - -
Mark Goines 10,211 32,000 4,207 187,589 - -
James Synge 490,975 - 4,378 98,2862,4 - -
David Wiadrowski 19,171 - 5,151 - - -
KMPs
Wendell Laidley - 124,708 - - - -
Russell Burke - 530,514 - - - -
David Rice 417,570 345,402 - - - -
1. 34,893 Shares are held by John Coghlan as trustee for the John Coghlan Living Trust and 5,238 are held through Seraph Partners Fund III and co-investments with Seraph.
2. Chris Hulls, Alex Haro, and Carthona Capital FS Pty Ltd. (an affiliate of James Synge) are members of ICCA Labs, LLC, an entity that holds 133,408 Shares. The number of
Shares attributable to Chris Hulls by reason of his membership interest in ICCA Labs, LLC is 29,960. The number of Shares attributable to Alex Haro by reason of his membership
interest in ICCA Labs, LLC is 30,635. The number of Shares attributable to Carthona Capital FS Pty Ltd. (an affiliate of James Synge) by reason of this membership interest in
ICCA Labs, LLC is 64,379.
3. Alex Haro is a member of AJS Life360 Holdings 2 LLC, an entity that holds 686,930 Shares of Life360. The number of Shares attributable to Alex Haro by reason of his
membership interest in AJS Life360 Holdings 2 LLC is 372,842.
4. 33,907 shares are held by James Synge through Stynge Pty Ltd ATF Sandy Bay Trust.
2019 Direct Indirect
Common Stock Options RSUs Common Stock Options RSUs
Directors
John Philip Coghlan 32,184 240,110 184 104,6091 - -
Chris Hulls 2,886,552 1,478,383 - 29,9602 - -
Alex Haro 1,784,054 620,551 - 403,47722,3 - -
Brit Morin - 93,947 - - - -
Mark Goines 3,002 32,000 3,003 187,589 - -
James Synge 483,471 - 3,126 64,3792 - -
David Wiadrowski 3,676 - 3,677 - - -
KMPs
Wendell Laidley - 498,834 - - - -
David Rice 417,570 225,402 - - - -
1 34,893 Shares are held by John Coghlan as trustee for the John Coghlan Living Trust and 69,716 are held through Seraph Partners Fund III and co-investments with Seraph.
2 Chris Hulls, Alex Haro, and Carthona Capital FS Pty Ltd. (an affiliate of James Synge) are members of ICCA Labs, LLC, an entity that holds 133,408 Shares. The number of
Shares attributable to Chris Hulls by reason of his membership interest in ICCA Labs, LLC is 29,960. The number of Shares attributable to Alex Haro by reason of his membership
interest in ICCA Labs, LLC is 30,635. The number of Shares attributable to Carthona Capital FS Pty Ltd. (an affiliate of James Synge) by reason of this membership interest in
ICCA Labs, LLC is 64,379.
3 Alex Haro is a member of AJS Life360 Holdings 2 LLC, an entity that holds 686,930 Shares of Life360. The number of Shares attributable to Alex Haro by reason of his
membership interest in AJS Life360 Holdings 2 LLC is 372,842.
27
Directors’ Report Movements in options and rights over equity instruments held by Directors and KMPs The movement during the reporting period in the number of equity instruments in the Company held, directly, indirectly or beneficially, by each Non-executive director and each executive KMP, including their related parties is as follows: 2020 Instrument Balance as at January 1, 2020 Granted Vested during the year Exercised/ Settled Cancelled Balance as at December 31, 2020 Vested and exercisable at December 31, 2020 John Philip Coghlan Options 240,110 - 40,186 - - 240,110 219,715 RSUs 184 12,039 7,845 7,845 - 4,378 - Chris Hulls Options 1,478,373 407,925 - - 1,708,373 975,064 RSUs - 49,453 16,482 16,482 - 32,971 -
Alex Haro Options 620,551 - 116,351 - 249,585 370,966 370,966
Brit Morin Options 93,947 - 31,316 - - 93,947 91,337
RSUs - 11,331 7,210 7,210 - 4,121 -
Mark Goines Options 32,000 - - - - 32,000 32,000
RSUs 3,003 8,413 7,209 7,209 - 4,207 -
James Synge RSUs 3,126 8,756 7,503 7,504 - 4,378 -
David Wiadrowski RSUs 3,677 10,302 8,828 8,828 - 5,151 -
Wendell Laidley Options 498,834 - 124,708 - 374,126 124,708 124,708
Russell Burke Options - 530,514 - - - 530,514 -
David Rice Options 225,402 120,000 72,598 - - 345,402 224,391
2019 Instrument Balance as at
appointment date
Granted Vested during
the year
Exercised Balance as at
December 31,
2019
Vested and
exercisable at
December 31, 2019
John Philip Coghlan Options - 240,110 61,338 - 240,110 179,529
RSUs - 368 184 - 184 184
Chris Hulls Options -
1,478,373
369,594 - 1,478,373 567,139
Alex Haro Options - 620,551 155,135 - 620,551 254,615
Brit Morin Options - 93,947 28,706 - 93,947 60,021
Mark Goines Options - 32,000 - - 32,000 32,000
RSUs - 6,005 3,002 - 3,003 3,002
James Synge RSUs - 6,250 3,124 - 3,126 3,124
David Wiadrowski RSUs - 7,353 3,676 - 3,677 3,676
Wendell Laidley Options - 498,834 - - 498,834 -
David Rice Options - 225,402 56,348 - 225,402 151,793
Annual Report 2020 28
Meetings attended by Board
The number of meetings of directors (including meetings of committees of directors) held during the year and the
number of meetings attended by each director was as follows:
Board
of Directors
Audit & Risk
Management Committee
Remuneration &
Nomination Committee
Eligible Attendance Eligible Attendance Eligible Attendance
John Philip Coghlan 9 9 9 9 2 2
Chris Hulls 9 9 9 7 2 2
Alex Haro 9 9 - - - -
Brit Morin 9 9 - - 2 2
Mark Goines 9 9 - - 2 2
James Synge 9 9 9 8 - -
David Wiadrowski 9 9 9 9 - -
Indemnity and insurance of Directors and Officers
The Company has indemnified directors and executives of the Company for costs incurred in their capacity as a
director or officer, for which they may be held personally liable, except where there is a lack of good faith.
Indemnity and insurance of Auditor
The Company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor
of the Company or any related entity against a liability incurred by the auditor.
During the financial year, the Company has not paid a premium in respect of a contract to insure the auditor of the
Company or any related entity.
Proceedings on behalf of the Company
No proceedings have been brought or intervened in on behalf of the Company.
This report is made in accordance with a resolution of the directors.
On behalf of the directors
John Philip Coghlan
February 25, 2021
San Francisco, USA
Consolidated
Financial
Statements
As of and for the Years Ended
December 31, 2020 and 2019
29
Contents
Independent Auditor’s Report 31
Consolidated Balance Sheets 33
Consolidated Statements of 34
Operations and Comprehensive Loss
Consolidated Statements of Convertible 35
Preferred Stock and Stockholders’ Equity
Consolidated Statements of Cash Flows 36
Notes to Consolidated Financial Statements 38
Annual Report 2020 30
31
Independent Auditor’s Report
BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and
forms part of the international BDO network of independent member firms.
BDO is the brand name for the BDO network and for each of the BDO Member Firms.
Tel: 408-278-0220
Fax: 415-278-0230
www.bdo.com
300 Park Avenue
Suite 900
San Jose, CA 95110
Independent Auditor’s Report
Board of Directors
Life360, Inc.
San Francisco, California
Opinion
We have audited the consolidated financial statements of Life360, Inc. (the “Company”), which
comprise the consolidated balance sheets as of December 31, 2020 and 2019, and the related
consolidated statements of operations and comprehensive loss, convertible preferred stock and
stockholders’ equity, and cash flows for the years then ended, and the related notes to the
consolidated financial statements.
In our opinion, the accompanying consolidated financial statements present fairly, in all material
respects, the financial position of the Company as of December 31, 2020 and 2019, and the results
of its operations and its cash flows for the years then ended in accordance with accounting principles
generally accepted in the United States of America.
Basis for Opinion
We conducted our audits in accordance with auditing standards generally accepted in the United
States of America (GAAS). Our responsibilities under those standards are further described in the
Auditor’s Responsibilities for the Audit of the Financial Statements section of our report. We are
required to be independent of the Company and to meet our other ethical responsibilities, in
accordance with the relevant ethical requirements relating to our audits. We believe that the audit
evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.
Responsibilities of Management for the Financial Statements
Management is responsible for the preparation and fair presentation of the consolidated financial
statements in accordance with accounting principles generally accepted in the United States of
America, and for the design, implementation, and maintenance of internal control relevant to the
preparation and fair presentation of consolidated financial statements that are free from material
misstatement, whether due to fraud or error.
In preparing the consolidated financial statements, management is required to evaluate whether
there are conditions or events, considered in the aggregate, that raise substantial doubt about the
Company’s ability to continue as a going concern within one year after the date that the
consolidated financial statements are issued or available to be issued.
Annual Report 2020 32
BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and
forms part of the international BDO network of independent member firms.
BDO is the brand name for the BDO network and for each of the BDO Member Firms.
Tel: 408-278-0220
Fax: 415-278-0230
www.bdo.com
300 Park Avenue
Suite 900
San Jose, CA 95110
Auditor’s Responsibilities for the Audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial
statements as a whole are free from material misstatement, whether due to fraud or error, and to
issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance
but is not absolute assurance and therefore is not a guarantee that an audit conducted in accordance
with GAAS will always detect a material misstatement when it exists. The risk of not detecting a
material misstatement resulting from fraud is higher than for one resulting from error, as fraud may
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal
control. Misstatements are considered material if there is a substantial likelihood that, individually
or in the aggregate, they would influence the judgment made by a reasonable user based on the
consolidated financial statements.
In performing an audit in accordance with GAAS, we:
• Exercise professional judgment and maintain professional skepticism throughout the audit.
• Identify and assess the risks of material misstatement of the consolidated financial
statements, whether due to fraud or error, and design and perform audit procedures
responsive to those risks. Such procedures include examining, on a test basis, evidence
regarding the amounts and disclosures in the consolidated financial statements.
• Obtain an understanding of internal control relevant to the audit in order to design audit
procedures that are appropriate in the circumstances, but not for the purpose of expressing
an opinion on the effectiveness of the Company’s internal control. Accordingly, no such
opinion is expressed.
• Evaluate the appropriateness of accounting policies used and the reasonableness of
significant accounting estimates made by management, as well as evaluate the overall
presentation of the consolidated financial statements.
• Conclude whether, in our judgment, there are conditions or events, considered in the
aggregate, that raise substantial doubt about the Company’s ability to continue as a going
concern for a reasonable period of time.
We are required to communicate with those charged with governance regarding, among other
matters, the planned scope and timing of the audit, significant audit findings, and certain internal
control-related matters that we identified during the audit.
/s/ BDO USA, LLP
San Jose, California
February 25, 2021
33
Consolidated Balance Sheets
(Dollars in U.S. $, in thousands, except share and per share data)
December 31, 2020 December 31, 2019
Assets
Current Assets:
Cash and cash equivalents $ 56,413 $ 63,818
Accounts receivable 9,042 7,893
Costs capitalized to obtain revenue contracts, net 3,381 4,453
Prepaid expenses and other current assets 10,017 5,282
Total current assets 78,853 81,446
Restricted cash 198 251
Property and equipment, net 801 547
Costs capitalized to obtain revenue contracts, net of current portion 569 1,278
Goodwill 764 764
Intangible assets, net - 257
Notes due from affiliates 306 283
Right of use asset 2,638 -
Prepaid expenses and other assets, noncurrent 2,184 3,478
Total assets $ 86,313 $ 88,304
Liabilities and Stockholders Equity
Current Liabilities:
Accounts payable $ 2,420 $ 495
Accrued expenses and other liabilities 5,235 3,398
Deferred revenue 11,855 11,084
Total current liabilities 19,510 14,977
Deferred rent - 234
Other noncurrent liabilities 2,308 817
Total Liabilities $ 21,818 $ 16,028
Commitments and Contingencies (Note 9)
Stockholders’ Equity
Common Stock, $0.001 par value; 100,000,000 shares authorized
as of December 31, 2020 and December 31, 2019; 50,035,408 and
48,840,675 issued and outstanding as at December 31, 2020 and
December 31, 2019, respectively
50 49
Additional paid-in capital 196,852 188,300
Notes due from affiliates (621) (621)
Accumulated deficit (131,786) (115,452)
Total stockholders' equity 64,495 72,276
Total Liabilities and Stockholders’ Equity $ 86,313 $ 88,304
The accompanying notes are an integral part of these audited consolidated financial statements.
Annual Report 2020 34
Consolidated Statements of Operations
and Comprehensive Loss
(Dollars in U.S. $, in thousands, except share and per share data)
Year ended
December 31, 2020 December 31, 2019
Revenue $ 80,655 $ 58,944
Cost of Revenue 15,395 11,869
Gross Profit 65,260 47,075
Operating expenses:
Research and development 39,643 32,892
Sales and marketing 30,190 33,906
General and administrative 12,078 9,292
Total Operating expenses 81,911 76,090
Loss from operations (16,651) (29,015)
Interest expense - 192
Change in fair value of preferred stock warrant liability - 609
Other income (317) (863)
Loss before income taxes (16,334) (28,953)
Benefit from (provision for) income taxes - -
Net Loss and Comprehensive Loss $ (16,334) $ (28,953)
Net loss per share attributable to common shareholders $ (0.33) $ (0.84)
Weighted-average shares used in computing net loss per share
attributable to common shareholders, basic and diluted
49,346,050 34,533,237
The accompanying notes are an integral part of these audited consolidated financial statements.
35
Consolidated Statements of Convertible
Preferred Stock and Stockholders’ Equity
(Dollars in U.S. $, in thousands, except share data) Convertible Preferred Stock Common Stock Shares Amount Shares Amount Additional Paid- In Capital Notes Due from Affiliates Accumulated Deficit Total Stockholders’ Equity Balance at December 31, 2018 30,405,056 $ 115,641 9,457,862 $ 9 $ (8,889) $ (621) $ (86,499) $ (95,999) Conversion of convertible preferred stock to common stock in connection with initial public offering (30,405,056) (115,641) 30,405,056 30 115,611 - - 115,641 Conversion of preferred stock warrants to common stock warrants - - - - 1,409 - - 1,409 Issuance of common stock upon net exercise of warrant - - 58,738 - - - - - Purchase of common stock - - 26,244 - - - - - Exercise of stock options - - 911,727 2 777 - - 779 Vesting of Restricted Stock Units - - 9,986 - (0) - - (0) Prior Year adjustment for Tax liability recorded to APIC - - - - (85) - - (85) Issuance of common stock in connection with initial public offering, net of underwriting discounts and issuance costs - - 7,841,062 8 72,666 - - 72,674 Issuance of common stock in connection with an acquisition - - 130,000 - 1,015 - - 1,015 Stock-based compensation expense - - - - 5,795 - - 5,795 Net Loss - - - - - - (28,953) (28,953)
Balance at December 31, 2019 - - 48,840,675 49 188,300 (621) (115,452) 72,276
Exercise of stock options - - 895,430 1 1,612 - - 1,613
Repurchase of common stock - - (4,554) - (1) - - (1)
Issuance of Common Stock for services
rendered
- - 1,250 - - - - -
Vesting of Restricted Stock Units - - 302,607 - - - - -
Taxes paid related to net settlement of
equity awards
- - - - (1,150) - - (1,150)
Stock-based compensation expense - - - - 8,091 - - 8,091
Net Loss - - - - - - (16,334) (16,334)
Balance at December 31, 2020 - $ - 50,035,408 $ 50 $ 196,852 $ (621) $ (131,786) $ 64,495
The accompanying notes are an integral part of these audited consolidated financial statements.
Annual Report 2020 36
Consolidated Statements of Cash Flows
(Dollars in U.S. $, in thousands)
Year Ended
December 31, 2020 December 31, 2019
Cash Flows from Operating Activities:
Net loss $ (16,334) $ (28,953)
Adjustments to reconcile net loss to net cash used in
operating activities:
Depreciation and amortization 656 289
Write-off of long-lived assets - 17
Amortization of costs capitalized to obtain contracts 7,021 1,836
Amortization of debt issuance costs and discount on debt - 13
Unamortized debt issuance costs and discount on debt written-off - 39
Stock-based compensation expense 8,091 5,795
Change in fair value of preferred stock warrant liability - 609
Interest due under notes from affiliates (23) (23)
Changes in operating assets and liabilities:
Accounts receivable (1,149) (2,172)
Prepaid expenses and other current assets (4,717) (6,367)
Costs capitalized to obtain contracts, net (5,240) (3,070)
Other Noncurrent Assets 2,498 -
Accounts payable 1,925 (2,193)
Accrued expenses 438 1,566
Deferred revenue 770 2,179
Noncurrent liabilities (1,186) (82)
Net cash used in operating activities (7,250) (30,517)
Cash Flows from Investing Activities:
Purchases of capital assets (653) (410)
Cash paid for acquisition, net of cash acquired - 74
Net cash provided used in investing activities (653) (336)
Cash Flows from Financing Activities:
Proceeds from initial public offering, net of issuance cost - 75,536
Payments of deferred offering costs - (2,365)
Proceeds from the exercise of options and grant of stock awards,
net of repurchase
1,594 695
Taxes paid related to net settlement of equity awards (1,149) -
Proceeds from borrowings (Note 3) 3,115 -
Payments on borrowings (Note 3) (3,115) (5,000)
Net cash provided by financing activities 445 68,866
Net Increase in Cash and Cash Equivalents (7,458) 38,013
Cash, Cash Equivalents and Restricted Cash at the
Beginning of the Period
64,069 26,056
Cash, Cash Equivalents, and Restricted Cash at the End of the Period $ 56,611 $ 64,069
37
Year Ended
December 31, 2020 December 31, 2019
Supplemental disclosure:
Cash paid during the period for interest $ - $ 219
Non-cash investing and financing activities:
Conversion of redeemable convertible preferred stock to common
stock in connection with initial public offering
$ - $ 115,641
Conversion of preferred stock warrant to common stock warrant in
connection with initial public offering
- 1,409
Issuance of common stock in connection with acquisition - 1,015
The following table provides a table of cash, cash equivalents, and restricted cash reported within the balance
sheets to the total of the same such amounts shown above:
December 31, 2020 December 31, 2019
Cash and cash equivalents $ 56,413 $ 63,818
Restricted cash 198 251
Total cash, cash equivalents, and restricted cash $ 56,611 $ 64,069
The accompanying notes are an integral part of these audited consolidated financial statements.
Consolidated Statements of Cash Flows
Annual Report 2020 38
1. The Company
Life360, Inc. (the “Company”) is a platform for today’s busy families, bringing them closer together by helping them
better know, communicate with, and protect the people they care about most. The Company was incorporated in
the State of Delaware in April 2007. The Company’s core offering, the Life360 mobile application, is now a market
leading mobile application for families, with features that range from communications to driving safety and location
sharing. The Company operates under a “freemium” model where its core offering is available to users at no charge,
with three membership subscriptions options that are available but not required. The Company also generates
revenue through data monetization arrangements with certain third parties (“Data Revenue Customers”) through
data acquisition and license agreements and anonymized insights into the data collected from the Company’s user
base in partnership with third parties.
2. Summary of Significant Accounting Policies
Basis of Presentation
The consolidated financial statements and accompanying notes have been prepared in accordance with
generally accepted accounting principles in the United States, or (“GAAP”) and are presented in US dollars,
unless otherwise stated.
Reclassification of Expenses in Prior Period
During the year ended December 31, 2020, the Company has changed the format of the Consolidated Statements
of Operations and Comprehensive Loss to include Cost of Revenue and Gross Profit and reclassification of certain
expenses in connection with the revised presentation. The Company believes this will improve and enhance the
presentation of our financial statements and related disclosures for users of our financial statements. Refer to Note 5
for further disclosures on Cost of Revenue.
The Company has reclassified the following costs, in the December 31, 2019 statement of operations and
comprehensive loss to conform to current period presentation (in thousands): (1) customer support crash and
roadside assistance costs have been reclassified to cost of revenue, (2) technology expenses have been reclassified
to cost of revenue, ongoing product development that was previously included in technology expense has been
reclassified to research and development and certain costs relating to IT security function that were previously
included in technology expense has been reclassed to general and administrative, (3) certain sales and marketing
costs have been reclassified to cost of revenue.
Notes to Consolidated Financial Statements
39
Notes to Consolidated Financial Statements
Year Ended
December 31, 2019
As reported
Reclassification
Adjustment
Year Ended
December 31, 2019
Revised
Revenue:
Subscription revenue $ 44,054 $ (44,054) $ -
Partnership revenue (including related party
revenue of $654 and $4,004, respectively)
4,658 (4,658) -
Data Revenue 10,232 (10,232) -
Total Revenue 58,944 (58,944) -
Revenue - 58,944 58,944
Cost of Revenue - 11,869 11,869
Gross Profit - 47,075 47,075
Operating expenses:
Customer support, crash and roadside assistance 2,253 (2,253) -
Research and development 32,143 749 32,892
Sales and marketing 33,919 (13) 33,906
General and administrative 9,264 28 9,292
Technology expenses 10,380 (10,380) -
Total operating expense 87,959 (11,869) 76,090
Loss from operations $ (29,015) $ - $ (29,015)
Such reclassifications had no impact on the Company’s financial position, operating cash flows, net loss or net loss
per share attributable to common stockholders.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires management to make
estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent
assets and liabilities at the date of the consolidated financial statements and the reported amount of revenue and
expenses during the reporting period. Significant estimates made by management include, but are not limited to,
the determination of revenue recognition, accounts receivable allowance, average useful customer life, stock-based
compensation, legal contingencies, useful lives of long lived assets and income taxes including valuation allowances
on deferred tax assets. The Company bases its estimates and judgments on historical experience and on various
assumptions that it believes are reasonable under the circumstances. Actual results could differ significantly from
those estimates.
Recently Adopted Accounting Pronouncements
In February 2016, the Financial Accounting and Standards Board (“FASB”) issued authoritative guidance under
Accounting Standard Update (“ASU”) No. 2016-02, Leases (Topic 842). Most prominent among the changes in the
standard is the recognition of right-of-use assets (“ROU assets”) and lease liabilities by lessees for certain leases
classified as operating leases under current GAAP. The Company has made the policy election to not recognize
a lease liability or ROU asset for short-term leases, defined as lease term of 1 year or less. The Company adopted
this standard as of January 1, 2020, using the modified retrospective transition approach and has elected to use
the optional transition method which allows the Company to apply guidance of ASC 840, including disclosure
requirements, in the comparative periods presented. In addition, the Company elected the package of practical
expedients permitted under the transition guidance within the new standard, which among other things, allowed
the Company to carry forward the historical lease classification related to agreements entered prior to adoption.
Annual Report 2020 40
The most significant impact was the recognition of ROU assets and lease liabilities for operating leases. The
adoption of the new standard resulted in the recording of additional operating ROU assets and lease liabilities of
approximately $4.1 million and $4.5 million, respectively, as of January 1, 2020.
Lease and non-lease components will be accounted for as a single lease component if the non-lease component
is determined to be insignificant to the total agreement. The cumulative impact of transition to retained earnings,
recorded as of the adoption date, was not material. The standard did not materially impact consolidated net
earnings and had no impact on cash flows.
In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework – Changes
to the Disclosure Requirements for Fair Value Measurement. This guidance adds, modifies and removes several
disclosure requirements relative to the three levels of inputs used to measure fair value in accordance with Topic 820,
Fair Value Measurement. The Company adopted this standard on January 1, 2020 and determined it did not have a
material impact on the audited consolidated financial statements.
Accounting pronouncements not yet adopted
In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses: Measurement of Credit
Losses on Financial Instruments, which changes the existing incurred loss impairment model for financial assets
held at amortized cost. The new model uses a forward-looking expected loss method to calculate credit loss
estimates. These changes will result in earlier recognition of credit losses. This guidance is effective for the
Company on January 1, 2023 with early adoption permitted. The Company is currently evaluating the impact of
the adoption of this standard on its consolidated financial statements and related disclosures and does not
expect a material impact.
In August 2020, the FASB issued ASU No. 2020-06, Debt- Debt with Conversion and Other Options (Subtopic 470-
20) which simplifies the accounting for certain financial instruments with characteristics of liabilities and equity,
including convertible instruments and contracts in an entity’s own equity. Among other changes, ASU 2020-06
removes from U.S. GAAP the liability and equity separation model for convertible instruments with a cash conversion
feature, and as a result, after adoption, entities will no longer separately present in equity an embedded conversion
feature for such debt. Similarly, the embedded conversion feature will no longer be amortized into income as interest
expense over the life of the instrument. Instead, entities will account for a convertible debt instrument wholly as debt
unless (1) a convertible instrument contains features that require bifurcation as a derivative under ASC Topic 815,
Derivatives and Hedging, or (2) a convertible debt instrument was issued at a substantial premium. Additionally,
ASU 2020-06 requires the application of the if-converted method to calculate the impact of convertible instruments
on diluted earnings per share, which will result in increased dilutive securities as the assumption of cash settlement
of the notes will not be available for the purpose of calculating earnings per share. The provisions of ASU 2020-06
are effective for reporting periods beginning after December 15, 2023, with early adoption permitted for reporting
periods beginning after December 15, 2020, and can be adopted on either a fully retrospective or modified
retrospective basis. The Company is currently evaluating the timing, method of adoption, and overall impact of this
standard on its consolidated financial statements.
41
Notes to Consolidated Financial Statements
Summary of Significant Accounting Policy
Revenue Recognition
Pursuant to Accounting Standards Codification (“ASC”) Topic 606, Revenue from Contracts with Customers (ASC 606),
the Company recognizes revenue when its customer obtains control of promised goods or services, in an amount
that reflects the consideration which the Company expects to receive in exchange for those goods or services.
To determine revenue recognition for arrangements that the Company determines are within the scope of ASC
606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the
performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price
to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies
a performance obligation. The Company only applies the five-step model to contracts when it is probable that
Company will collect the consideration it is entitled to in exchange for the goods or services it transfers to the
customer. At contract inception, once the contract is determined to be within the scope of ASC 606, the Company
assesses the products or services promised within each contract and determines those that are performance
obligations and assesses whether each promised good or service is distinct. The Company then recognizes as
revenue the amount of the transaction price that is allocated to the respective performance obligation when (or as)
the performance obligation is satisfied.
Cost of Revenue
Cost of revenue includes all direct costs to deliver the Company’s product including third-party hosting fees
related to the Company’s cloud services, salaries, benefits, share-based compensation, IT and allocated overhead.
The Company recognizes these expenses as they are incurred.
Costs Capitalized to Obtain Contracts
Costs capitalized to obtain contracts comprise of revenue-share payments to Apple Inc. and Google Inc. in
connection with annual subscription sales of the Company’s mobile application on each respective mobile
application store platform. Costs that are incremental and directly related to new customer sales contracts in
which revenue is deferred are accrued and capitalized upon execution of a non-cancelable customer contract,
and subsequently expensed over the average life of the customer relationship, which is currently estimated to
be two years.
Allowance for Doubtful Accounts
The Company makes judgments as to its ability to collect outstanding accounts receivable and provide allowances
for accounts receivable when and if collection becomes doubtful. To date, the Company has not recorded any
significant credit losses on customer accounts and it had no allowance for doubtful accounts as of December 31,
2020 and 2019.
Significant Risks and Uncertainties
The Company is subject to certain risks and uncertainties that could have a material and adverse effect on its future
financial position or results of operations. The Company’s customers are primarily individuals with smart phones,
who subscribe to the Company’s product offerings through market exchanges operated by channel partners and
Data Revenue Customers. Any changes in customer preferences and trends or changes in terms of use of channel
partners’ platforms could have an adverse impact on its results of operations and financial condition.
Financial instruments that potentially subject the Company to significant concentrations of credit risk consist
principally of cash, cash equivalents and accounts receivable. The Company limits its exposure to credit loss by
placing cash and cash equivalents with a financial institution of high credit standing. Deposits of cash and cash
equivalents may exceed the amount of insurance provided by the Federal Deposit Insurance Corporation (“FDIC”)
on these deposits.
The Company depends on the constant real-time performance, reliability and availability of our technology system
and access to our partners networks. The Company relies on a single technology partner for its cloud platform.
Any adverse impacts to the platform could negatively impact our relationships with our partners or Users and may
adversely impact our business, financial performance and reputation.
Annual Report 2020 42
The Company derives its accounts receivable from revenue earned from customers located in the United States
and internationally. The Company does not perform ongoing credit evaluations of its customers’ financial
condition and does not require collateral from its customers. Historically, credit losses have been insignificant.
Channel partners account for the majority of the Company’s revenue and accounts receivable for all periods
presented. Accounts receivable contains $1.4 million and $3.0 million of unbilled receivables as at December 31,
2020 and 2019, respectively.
The following table sets forth the information about our channel partners and customers who represented greater
than 10% of our revenue or accounts receivable, respectively:
Percentage of Revenue Percentage of Gross Accounts Receivable
Year Ended December 31, As of December 31,
2020 2019 2020 2019
Channel Partner A 54% 54% 37% 32%
Channel Partner B 18% 19% 11% 11%
Data Revenue Customer A * * * 19%
Data Revenue Customer B * * 17% *
* Represents less than 10%.
Research and Development Costs
The Company charges costs related to research, design and development of products to research and development
expense as incurred. These costs consist of payroll related expenses, contractor fees, outside third party vendors,
and allocated facilities costs.
Advertising Expense
Advertising expense was $6.7 million and $19.4 million for the year ended December 31, 2020 and 2019. Advertising
expenses are recorded in the period in which cost is incurred.
Cash and Cash Equivalents
The Company considers all highly liquid investment securities with remaining maturities at the date of purchase of
three months or less to be cash equivalents. Cash and cash equivalents include deposit and money market funds.
Restricted Cash
Deposits of $0.2 million and $0.3 million, were restricted from withdrawal as of December 31, 2020 and 2019.
The restriction is related to securing the Company’s facility leases which expire in 2022 and 2024 in accordance
with the operating lease agreements, as amended. The restrictions on these balances will be released in accordance
with the operating lease agreements, as amended. These balances are included in Restricted Cash on the
accompanying consolidated Balance Sheets.
43
Notes to Consolidated Financial Statements
Fair Value of Financial Instruments
The Company uses fair value measurements to record fair value adjustments to certain financial and non-financial
assets and liabilities to determine fair value disclosures. The accounting standards define fair value, establish a
framework for measuring fair value, and require disclosures about fair value measurements. Fair value is defined as
the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between
market participants at the measurement date. When determining the fair value measurements for assets and
liabilities required to be recorded at fair value, the principal or most advantageous market in which the Company
would transact are considered along with assumptions that market participants would use when pricing the asset
or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. The accounting standard for
fair value establishes a fair value hierarchy based on three levels of inputs, the first two of which are considered
observable and the last unobservable, that requires an entity to maximize the use of observable inputs and
minimize the use of unobservable inputs when measuring fair value. A financial instrument’s categorization within
the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement.
The three levels of inputs that may be used to measure fair value are as follows:
Level 1 - Observable inputs, such as quoted prices in active markets for identical assets or liabilities.
Level 2 - Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities, or other
inputs that are observable or can be corroborated by observable market data for substantially the full term of the
assets or liabilities.
Level 3 - Valuations based on unobservable inputs to the valuation methodology and including data about
assumptions market participants would use in pricing the asset or liability, based on the best information available
under the circumstances.
Property and Equipment, Net
Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation is
computed using the straight-line method over the estimated useful lives of the respective assets. Equipment,
computer software and furniture have estimated useful lives ranging from three to ten years. Leasehold
improvements are amortized on a straight-line basis over the lesser of the estimated useful life or the term
of the lease with expected renewals.
Costs of maintenance and repairs that do not improve or extend the lives of the respective assets are expensed
as incurred. When assets are retired or otherwise disposed of, the cost and related accumulated depreciation
are removed from the balance sheet and the resulting gain or loss is reported in cost and expenses, net in the
period realized.
Software Development Costs
For development costs related to internal use software projects, such as those used in the Company’s services
and network excluding product development, the Company capitalizes costs incurred during the application
development stage. Costs related to preliminary project activities and post implementation activities are expensed
as incurred. Amortization of the costs of software developed for internal use begins when the assets are placed in
productive use and are generally amortized over a period of ten years. The Company did not capitalize internal use
software costs during the years ended December 31, 2020 and 2019 as the capitalizable costs were not material.
Lease Obligations
Operating lease right-of-use assets and lease liabilities are recognized at the present value of the future lease
payments at commencement date. The interest rate implicit in the Company’s operating leases is not readily
determinable, and therefore an incremental borrowing rate is estimated to determine the present value of future
payments. The estimated incremental borrowing rate factors in a hypothetical interest rate on a collateralized basis
with similar terms, payments, and economic environments. Operating lease right-of-use assets also include any
prepaid lease payments and lease incentives.
Annual Report 2020 44
Notes to Consolidated Financial Statements
Certain of the operating lease agreements contain rent concession, rent escalation, and option to renew provisions.
Rent concession and rent escalation provisions are considered in determining the straight-line single lease cost to be
recorded over the lease term. Single lease cost is recognized on a straight-line basis over the lease term commencing
on the date the Company has the right to use the leased property. The lease terms may include options to extend or
terminate the lease. The Company generally uses the base, non-cancellable, lease term when recognizing the lease
assets and liabilities, unless it is reasonably certain that the renewal option will be exercised.
In addition, certain of the Company’s operating lease agreements contain tenant improvement allowances from its
landlords. These allowances are accounted for as lease incentives and decrease the Company’s right-of-use asset
and reduce single lease cost over the lease term. Refer to Note 8 for Leases disclosure.
Business Combinations
The Company uses best estimates and assumptions to assign a fair value to the tangible and intangible
assets acquired and liabilities assumed in business combinations as of the acquisition date. These estimates are
inherently uncertain and subject to refinement. During the measurement period, which may be up to one year
from the acquisition date, adjustments to the fair value of these tangible and intangible assets acquired and
liabilities assumed may be recorded, with the corresponding offset to goodwill. Upon the conclusion of the
measurement period or final determination of the fair value of assets acquired or liabilities assumed, whichever
comes first, any subsequent adjustments are recorded to the Company’s consolidated statements of operations
and comprehensive loss.
Goodwill
Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible
and intangible assets acquired. Goodwill amounts are not amortized but tested for impairment on an annual basis.
There was no impairment of goodwill as of December 31, 2020.
Intangible Assets
Intangible assets, including acquired patents, trademarks, customer relationships, and acquired developed
technology, are carried at cost and amortized on a straight-line basis over their estimated useful lives. The Company
determines the appropriate useful life of the Company’s intangible assets by measuring the expected cash flows of
acquired assets.
Impairment of Long-Lived Assets
The Company assesses the impairment of long-lived assets, such as property and equipment subject to depreciation
and acquired intangibles subject to amortization, when events or changes in circumstances indicate that their
carrying amount may not be recoverable. Recoverability of assets to be held and used is measured by a comparison
of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated
by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is
recognized in the amount by which the carrying amount of the asset exceeds the fair value of the asset.
The Company reviews goodwill for impairment at least annually, or more frequently if events or changes in
circumstances would more likely than not reduce the fair value of its single reporting unit below its carry value.
Common Stock Warrants
The Company has issued freestanding warrants to purchase shares of common stock in connection with certain debt
financing transactions. The warrants are recorded as equity instruments at the grant date fair value using the BlackScholes option pricing model and are not subject to revaluation at each balance sheet date.
45
Stock-Based Compensation
The Company has an equity incentive plan under which various types of equity-based awards including, but not
limited to, incentive stock options, non-qualified stock options, restricted stock units, and restricted stock awards,
may be granted to employees, nonemployee directors, and nonemployee consultants.
The Company had an Executive Stock Bonus program in 2019 under which shares and restricted stock units may
be granted to executives if certain performance criteria are satisfied. In 2020, the Company granted market
performance awards to an executive that are subject to time-based vesting requirements and for the balance,
vesting is contingent upon the Company’s achievement of certain market performance goals. The fair value of such
performance awards was determined using a Monte Carlo simulation and will be recognized under the accelerated
attribution method over a four year period.
For both plans when equity awards are granted to employees, nonemployees and directors, the Company
recognizes compensation expense based on the grant-date estimated fair values. The fair value of stock options
is determined using the Black-Scholes option pricing model. For restricted stock units and restricted stock awards,
the fair value is based on the grant date fair value of the award. The Company recognizes compensation expense
for stock option awards, restricted stock units, and restricted stock awards on a straight-line basis over the requisite
service period of the award, generally three to four years. Forfeitures are recorded as they occur.
Income Taxes
The Company accounts for income taxes under the asset and liability method. The Company estimates actual
current tax exposure together with assessing temporary differences resulting from differences in accounting for
reporting purposes and tax purposes for certain items, such as accruals and allowances not currently deductible
for tax purposes. These temporary differences result in deferred tax assets and liabilities, which are included in
the Company’s balance sheets. In general, deferred tax assets represent future tax benefits to be received when
certain expenses previously recognized in the Company’s statements of operations and comprehensive loss become
deductible expenses under applicable income tax laws or when net operating loss or credit carryforwards are
utilized. Accordingly, realization of the Company’s deferred tax assets is dependent on future taxable income against
which these deductions, losses and credits can be utilized.
The Company must assess the likelihood that the Company’s deferred tax assets will be recovered from future
taxable income, and to the extent the Company believes that recovery is not likely, the Company establishes a
valuation allowance. The assessment of whether or not a valuation allowance is required often requires significant
judgment including current and historical operating results, the forecast of future taxable income and on-going
prudent and feasible tax planning initiatives.
The Company recognizes interest and penalties related to uncertain tax positions in income tax expense. During the
years ended December 31, 2020 and 2019, the Company did not accrue any interest or penalties related to income
tax positions.
Contingencies
From time to time, the Company may have certain contingent liabilities that arise in the ordinary course of business.
The Company evaluates the likelihood of an unfavorable outcome in legal or regulatory proceedings to which it is a
party and records a loss contingency on an undiscounted basis when it is probable that a liability has been incurred
and the amount of the loss can be reasonably estimated. These judgments are subjective and based on the status of
such legal proceedings, the merits of the Company’s defenses, and consultation with legal counsel. Actual outcomes
of these legal proceedings may differ materially from the Company’s estimates. The Company estimates accruals
for legal expenses when incurred as of each balance sheet date based on the facts and circumstances known to the
Company at that time.
Notes to Consolidated Financial Statements
Annual Report 2020 46
Segment Information
Management has determined that the Company operates as one reportable segment. The Chief Executive Officer,
who is the Company’s chief operating decision maker, reviews financial information on an aggregate basis for
purposes of allocating resources and evaluating financial performance. The majority of the Company’s revenue has
been sourced in the United States and all of the Company’s long-lived assets are maintained in the United States.
Also, the Company manages its operations as a single operating segment.
Net Loss per Share
The Company computes basic and diluted net loss per share attributable to common stockholders in conformity with
ASC 260, “Earnings per Share.” Basic net loss per share attributable to common stockholders is calculated by dividing
the net loss attributable to common stockholders by the weighted-average number of shares of common stock
outstanding during the period without consideration for potentially dilutive securities as they do not share in losses.
The diluted net loss per share attributable to common stockholders is computed giving effect to all potential dilutive
common stock equivalents outstanding for the period. For purposes of this calculation, options to purchase common
stock, common stock warrants, and unvested restricted stock units are considered common stock equivalents but
have been excluded from the calculation of diluted net loss per share attributable to common stockholders as the
effect is antidilutive.
3. Impact of the COVID-19 Pandemic
On January 30, 2020, the World Health Organization (WHO) announced a global health emergency because of a
new strain of coronavirus originating in Wuhan, China (the COVID-19 outbreak) and the risks to the international
community as the virus spread globally beyond its point of origin. In March 2020, the WHO classified the COVID-19
outbreak as a pandemic, based on the rapid increase in exposure globally. The COVID-19 pandemic and related
adverse public health developments have caused and will continue to cause disruption to the economy and our
business operations resulting from shelter-at-home orders, quarantines, self-isolations, or other restrictions on the
ability of our employees to perform their jobs.
To adapt to the COVID-19 impact, the Company paused the majority of paid user acquisition spend and
implemented other expense management initiatives. The extent of the impact of the COVID-19 pandemic on our
operational and financial performance will depend on future developments, including the duration and spread of
the outbreak, its severity, the actions to contain the virus or treat its impact, and how quickly and to what extent
normal economic and operating conditions can resume, all of which are uncertain and we cannot predict. The
Company considered the impact of COVID-19 on the assumptions and estimates used and determined that there
were no material adverse impacts on the consolidated financial statements for the year ended December 31, 2020.
As events continue to evolve and additional information becomes available, the Company’s assumptions and
estimates may change materially in future periods.
Paycheck Protection Program
The Company determined that the original eligibility requirements per the guidelines originally established by
the U.S. federal government as part of the CARES Act for the Paycheck Protection Program (the “PPP”) were met.
As such, on April 22, 2020, the Company received $3.1 million in loans from the PPP. Because the U.S. government
subsequently changed its position and guidelines related to the PPP and publicly traded companies, the Company
repaid the loans on May 18, 2020.
Notes to Consolidated Financial Statements
47
Notes to Consolidated Financial Statements
4. Revenue
The following table presents revenue (in thousands):
Year Ended December 31,
2020 2019
Revenue:
Subscription Revenue $ 58,472 $ 44,054
Data and Other Revenue 22,183 14,890
Total Revenue $ 80,655 $ 58,944
Revenue by geography is generally based on the address of the customer as defined in the Company’s agreement.
The following table sets forth revenue by geographic area (in thousands):
Year Ended December 31,
2020 2019
United States $ 69,776 $ 50,861
International 10,879 8,083
Total Revenue $ 80,655 $ 58,944
Subscription Revenue
The Company’s contracts with customers for its mobile application offering are established at the point of mobile
application download and purchase as indicated through acceptance of the Company’s Standard Service Terms.
The Company’s Standard Service Terms specifically outline terms and conditions, which include promises of each
party under contract and payment terms, which include monthly or annual subscription fees for purchase of the
mobile application. The Company determined that termination for convenience clauses and renewal options
pursuant to the Company’s Standard Service Terms were deemed to have no impact to the amount and pattern of
revenue recognition.
The Company’s mobile application subscription service includes multiple features that form a combined output that
is effectively bundled together and consumed by the customer using the same measure of consumption (i.e., days
of access). Additionally, the Company provides its customers with technical support along with unspecified updates
and upgrades to the platform on an if and when available basis. The core mobile application is a single combined
performance obligation, consisting of multiple features that can be purchased separately, but which are bundled
together and delivered to the customer as combined output. Additionally, the core application offering has been
defined as a series of distinct services (days of service), together with updates, upgrades, and technical support,
which will be transferred to the customer over the respective obligation’s term.
The Company recognizes subscription fees ratably over the subscription period. Subscription revenue for the years
ended December 31, 2020 and 2019, was $58.5 million and $44.1 million, respectively. Deferred subscription revenue
as of December 31, 2020 and 2019 was $11.5 million and $10.9 million, respectively. For the years ended December 31,
2020 and 2019, the Company recognized $57.9 million and $43.2 million of subscription revenue, respectively that
was included in the deferred subscription revenue balance as of December 31, 2019 and 2018.
Annual Report 2020 48
Data and Other Revenue
Data Revenue
The Company’s data monetization arrangements with certain third parties are established through Data Master
Service Agreements (collectively, “Data MSAs”), which outline specific terms governing the access and use of data
and related fees. The Company determines a contract to exist upon the mutual execution of a Data MSA.
The Company’s Data MSAs specifically outline terms and conditions, which include promises of each party under
contract and payment terms, which include monthly or annual subscription fees in connection with the provision and
access of data. In addition, certain contracts are one-time in nature. The Company determined that termination for
convenience clauses and renewal options pursuant to the Company’s Data MSAs were deemed to have no impact to
the amount and pattern of revenue recognition. Also, the Data MSAs generally do not include any other contractual
promises above and beyond the provisioning of access to certain data. The Company identified its provisioning of
access to data as a material promise capable of being distinct within the context of the contract.
The Company recognizes revenue based on its estimate of the total amount of variable consideration estimated
without constraint using the expected value method. As the expected amount of data revenue is not a binary
outcome, but rather one of many possible outcomes, the Company determined the expected value approach to be
appropriate. The Company believes that this results in the inclusion of a variable consideration amount where it is
probable that a significant revenue reversal will not occur. The Company relies primarily on the review of historical
fees collected in developing an estimate of fees to be collected at contract inception and updates its estimates at
each reporting date. Data revenue for the years ended December 31, 2020 and 2019 was $16.0 million and $10.2
million, respectively. Deferred data revenue as of December 31, 2020 and 2019 was $0.2 million and $0.1 million,
respectively. For the years ended December 31, 2020 and 2019, the Company recognized $0.3 million and $0.3
million of data revenue, respectively that was included in the deferred data revenue balance as of December 31,
2019 and 2018.
Other Revenue
The Company has entered into two arrangements with The Allstate Corporation (Allstate) through its indirectly
wholly-owned subsidiaries to use the Life360 App to analyze anonymized driving data and present vehicle insurance
offers to Users.
The Company has entered into a Master Services and License Agreement (“MSLA”) with Arity, LLC (“Arity”), an entity
indirectly wholly-owned by Allstate, under which Arity licenses to Life360 on a non-exclusive basis access to and use
of its technology platform in exchange for the integration into its website, App and other systems to enable its Users
to collect, process and analyze certain driving behavior data.
The Company has also entered into a publishing agreement with Answer Marketplace, LLC (“Answer”), another
entity indirectly wholly-owned by Allstate. Answer operates a platform that digitally advertises auto insurance on
third party websites, applications and platforms. Under this publishing agreement, Answer provides the Company
with a limited nonexclusive license to use its software and advertising platform to place auto insurance advertising
on the Life360 Platform. The specific advertising that appears for each User is based on the driving behavior data
collected as a result of the technology licensed under the MSLA with Arity described above. In return for placing this
advertising, Answer has agreed to pay the Company a percentage of the revenue generated by Answer from clicks
on advertisements placed by the Company.
The Company has considered the combined contracts as a single arrangement. The Company has identified that
the combined contracts represent a single performance obligation for the Company to provide Publishing Services
to display Allstate’s ads on the Company’s mobile platform. The Company has identified that we act as an agent in
the arrangement to allow for Allstate to present ads to potential end users and the variable amounts earned under
the revenue share are allocable to the month in which the revenue share is earned which is reset on a monthly basis.
As such, the Company will recognize revenue monthly based on the revenue share earned.
49
Notes to Consolidated Financial Statements
For any shortfalls in the monthly minimum impression numbers of users clicking through the published Ads
(“Quarterly Average Click Amount”), Allstate will remit a quarterly payment under the same payment terms.
Partnership revenue with Allstate for the years ended December 31, 2020 and 2019 was $6.0 million and
$4.0 million, respectively.
5. Cost of Revenue
The following table presents cost of revenue (in thousands):
Year Ended December 31,
2020 2019
Cost of Revenues:
Cost of Subscription Revenue $ 13,582 $ 11,060
Cost of Data and Other Revenue 1,813 809
Total Cost of Revenues $ 15,395 $ 11,869
6. Costs Capitalized to Obtain Contracts
The Company recognizes as an asset the incremental costs of obtaining a contract with a customer if the entity
expects to recover those costs. The Company determined that its costs to obtain contracts were both direct and
incremental. These costs are attributable to the Company’s largest channel partners.
The Company generally pays a non-commensurate renewal commission, and accordingly, renewal contracts are
considered non-commensurate with new contracts. Accordingly, the guidance requires that specifically anticipated
renewal periods should be taken into consideration in determining the required amortization period. Specifically,
under the guidance of ASC 340-40, the Company is required to estimate the specifically anticipated renewals after
the initial contract to which the initial commission asset relates. The total amortization period is then equal to the
initial contractual term plus all specifically anticipated renewals that relate to the initial commission asset. Based
upon its assessment of historical data and other factors, the Company concluded that its average customer life was
approximately two years, which is used as the amortization period for all capitalized contract acquisition costs.
The following table represents a rollforward of the Company’s Costs Capitalized to Obtain Contracts, net
(in thousands):
December 31,
2020
December 31,
2019
Beginning Balance: $ 5,731 $ 4.055
Additions to deferred commissions 3,210 5,417
Amortization of deferred commissions (4,991) (3,741)
Ending balance $ 3,950 $ 5,731
Costs Capitalized to Obtain Contracts, current 3,381 4,453
Costs Capitalized to Obtain Contracts, net of current 569 1,278
Total Costs Capitalized to Obtain Contracts $ 3,950 $ 5,731
Annual Report 2020 50
7. Business Combination
On March 4, 2019, the Company completed the acquisition of Zen Labs, Inc. Zen Labs has a screen time
management application that will be further developed and integrated into the Company’s application. Pursuant
to the Merger and Reorganization Agreement, (“the Acquisition”), the assets related to Zen Labs, including its
technology and intellectual property and certain key employees, were acquired through the issuance of 130,000
share of common stock for total consideration of approximately $1,015,000.
The acquisition was accounted for as a business combination in accordance with ASC 805 - Business Combinations.
This method requires, among other things, that assets acquired, and liabilities assumed in a business combination
be recognized at their fair values as of the acquisition date. The Company incurred $26,000 of costs associated with
the acquisition, which have been expensed to general and administrative costs.
The net purchase price was allocated to the assets and liabilities as follows (in thousands):
Cash $ 74
Developed technology 255
Liabilities (78)
Goodwill 764
Total purchase consideration $ 1,015
Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible
and intangible assets acquired. Developed technology was recorded at fair value on the acquisition date and
assigned a useful life of 3 years.
The results of operations of Zen Labs are included in the accompanying consolidated statements of operations from
the date of acquisition. The pro forma financial information has not been presented because it is not material to the
consolidated financial statements.
8. Balance Sheet Components
Leases
The Company currently leases real estate space under non-cancelable operating lease agreements for its corporate
headquarters in San Francisco and San Diego, California. The operating leases have remaining lease terms ranging
from 1 to 4 years, some of which include the option to extend the lease.
The Company has recognized operating ROU assets, short term and long term lease liabilities of $2.6 million, $1.5
million and $1.6 million in “Prepaid expenses and other assets, noncurrent”, “Accrued expenses and other liabilities”
and “other noncurrent liabilities”, respectively, on the Company’s consolidated balance sheet as of December 31,
2020. As of December 31, 2020, the Company did not have any finance leases.
Operating lease costs were as follows (in thousands):
Years Ended December 31,
2020 2019
Operating Lease Cost1 $ 1,422 $ 1,423
(1) Amounts include short-term leases, which are immaterial.
As of December 31, 2020, the weighted-average remaining term of the Company’s operating leases was 2.1 years
and the weighted-average discount rate used to measure the present value of the operating lease liabilities was
4.75% as of adoption date of January 1, 2020.
51
Maturities of the Company’s operating lease liabilities, which do not include short-term leases, as of December 31,
2020 were as follows (in thousands):
Operating Leases
2021 $ 1,574
2022 1,494
2023 102
2024 61
Total future minimum lease payments 3,231
Less imputed interest (164)
Total liability $ 3,067
Payments for operating leases included in cash from operating activities was $1.6 million for the year ended
December 31, 2020.
Property and Equipment, net
Property and equipment, net consists of the following (in thousands):
December 31,
2020
December 31,
2019
Computer equipment $ 395 $ 395
Leasehold improvements 921 267
Wireless devices 66 67
Furniture and fixtures 423 423
Total Property and equipment 1,805 1,152
Less accumulated depreciation (1,004) (605)
Property and equipment, net $ 801 $ 547
Depreciation expense was $0.5 million and $0.2 million for the years ended December 31, 2020 and 2019,
respectively.
Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets consist of the following (in thousands):
December 31,
2020
December 31,
2019
Prepaid expenses $ 9,997 $ 5,193
Other receivables 20 89
Total $ 10.017 $ 5,282
Prepaid expenses primarily consist of certain cloud platform and customer service program costs.
Notes to Consolidated Financial Statements
Annual Report 2020 52
Prepaid Expenses and Other Assets, noncurrent
Prepaid expenses and other assets, noncurrent consist of the following (in thousands):
December 31,
2020
December 31,
2019
Prepaid expenses $ 2,154 $ 3,448
Other receivables 30 30
Total $ 2,184 $ 3,478
Accruals and Other Current Liabilities
Accruals and other current liabilities consist of the following (in thousands):
December 31,
2020
December 31,
2019
Accrued vendor expenses $ 1,950 $ 1,729
Accrued compensation 1,825 1,669
Lease liability 1,460 -
Total $ 5,235 $ 3,398
Other Non-Current Liabilities
Other non-current liabilities consist of the following (in thousands):
December 31,
2020
December 31,
2019
Stock option and award deposit liability $ 701 $ 708
Lease incentive liability - 109
Lease liability 1,607 -
Total $ 2,308 $ 817
9. Commitments and Contingencies
Purchase Commitments
The Company has certain commitments from outstanding purchase orders primarily related to technology support,
facilities, marketing and branding and professional services. These agreements, which total $21.0 million and $30.0
million for the years ended December 2020 and 2019, respectively, are cancellable at any time with the Company
required to pay all costs incurred through the cancellation date.
Contingencies
From time to time, the Company may have certain contingent liabilities that arise in the ordinary course of business
activities. The Company accrues a liability for such matters when it is probable that future expenditures will be
made, and such expenditures can be reasonably estimated. The Company is not subject to any current pending
legal matters or claims that would have a material adverse effect on its financial position, results of operations or
cash flows.
53
Indemnification
The Company enters into standard indemnification agreements in the ordinary course of business. Pursuant to
these arrangements, the Company indemnifies, holds harmless, and agrees to reimburse the indemnified parties
for losses suffered or incurred by the indemnified party, in connection with any trade secret, copyright, patent or
other intellectual property infringement claim by any third party with respect to its technology. The term of these
indemnification agreements is generally perpetual after the execution of the agreement. The maximum potential
amount of future payments the Company could be required to make under these agreements is not determinable
because it involves claims that may be made against the Company in the future but have not yet been made. The
Company has not incurred costs to defend lawsuits or settle claims related to these indemnification agreements.
The Company has entered into indemnification agreements with its directors and officers that may require the
Company to indemnify its directors and officers against liabilities that may arise by reason of their status or service
as directors or officers, other than liabilities arising from willful misconduct of the individual. No amounts associated
with such indemnifications have been recorded to date.
10. Common Stock
As of December 31, 2020 and 2019, the Company was authorized to issue up to 100,000,000 shares of par value
$0.001 per share common stock.
As of December 31, 2020 and 2019, the Company had 108,592 shares of common stock subject to the Company’s
right to repurchase, respectively.
The Company has also issued shares of common stock as a result of stock option exercises throughout its existence.
Common stockholders are entitled to dividends when and if declared by the Board of Directors subject to the prior
rights of the preferred stockholders. The holder of each share of common stock is entitled to one vote. The common
stockholders voting as a class are entitled to elect three members to the Company’s Board of Directors. No dividends
have been declared in the Company’s existence.
The Company had reserved shares of common stock, on an as if converted basis, for issuance as follows:
As of December 31,
2020 2019
Issuances under stock incentive plan 7,794,313 8,580,697
Issuances upon exercise of common stock warrants 140,576 140,576
Issuances upon vesting of restricted stock units 2,299,417 618,115
Shares reserved for shares available to be granted but not granted yet 2,507,307 906,976
12,741,613 10,246,364
11. Warrants
The convertible stock preferred stock warrants are recorded at fair value upon issuance and are subject to
remeasurement to fair value at each balance sheet date, with any change in fair value recognized as a separate line
item on the consolidated statements of operations. The Company recognized a remeasurement loss of $0.6 million
for the years ended December 31, 2019.
Warrants to purchase convertible preferred stock converted to warrants to common stock upon the closing of the
Company’s IPO on May 10, 2019.
As of December 31, 2020, and 2019, the Company had issued warrants to purchase 140,576 shares of Company
common stock with exercise prices ranging from $0.91 to $2.15 and expiry dates ranging from 2022 to 2028.
On June 13, 2019, a warrant to purchase 70,019 shares of common stock was exercised on a net basis. The Company
withheld 19,184 warrant shares to pay the exercise price of $1.52 per share and issued the remaining 50,835 shares of
common stock to the warrant holder.
On August 13, 2019, a warrant to purchase 8,969 shares of common stock was exercised on a net basis. The Company
withheld 1,066 warrant shares to pay the exercise price of $0.91 per share and issued the remaining 7,903 shares of
common stock to the warrant holder.
Notes to Consolidated Financial Statements
Annual Report 2020 54
12. Equity Incentive Plan
2011 Equity Incentive Plan
The Company’s 2011 Stock Plan was originally adopted by our Board of Directors on July 27, 2011 and our
stockholders on October 11, 2011, and most recently amended by our Board on September 7, 2018 and our
stockholders (as restated, the “Plan”). The Plan allows us to grant restricted stock units, restricted stock and stock
options to employees and consultants of the Company and any of the Company’s parent, subsidiaries or affiliates,
and to the members of our Board of Directors. Options granted under the Plan may be either incentive stock options
or nonqualified stock options. Incentive stock options, or ISOs, may be granted only to employees of the Company or
any of the Company’s parent or subsidiaries (including officers and directors who are also employees). Nonqualified
stock options, or NSOs, may be granted to any person eligible for grants under our Plan.
Under the Plan, the Board of Directors determines the per share exercise price of each stock option, which for ISOs
shall not be less than 100% of the fair market value of a share on the date of grant; provided that the exercise price
of an ISO granted to a stockholder who at the time of grant owns stock representing more than 10% of the voting
power of all classes of stock (a “10% stockholder”) shall not be less than 110% of the fair market value of a share on
the date of grant.
The Board of Directors determines the period over which options vest and become exercisable. Options granted
to new employees generally vest over a 4-year period: 25% of the shares vest on the first anniversary from the
vesting commencement date of the option and an additional 1/48th of the shares vest on each monthly anniversary
thereafter, subject to the employee’s continuous service through each vesting date. Options granted to continuing
employees generally vest monthly over a 4-year period.
The Board of Directors also determines the term of options, provided the maximum term for ISOs granted to a 10%
stockholder must be no longer than 5 years from date of grant and the maximum term for all other options must be
no longer than 10 years from date of grant. If an option holder’s service terminates, options generally terminate 3
months from the date of termination except under certain circumstances such as death or disability.
The following summary of stock option activity for the periods presented is as follows:
Number of Shares
Underlying
Outstanding
Options
Weighted
Average Exercise
Price per Share
Weighted Average
Remaining
Contractual Life
(in Years)
Aggregate
Intrinsic Value
Balance as of December 2018 6,961,441 $ 2.49 8.63 $ 26,418
Options granted 3,068,511 6.68
Options exercised (911,727) 0.86 5,126
Options cancelled/forfeited (537,528) 4.15
Balance as of December 31 , 2019 8,580,697 4.06 8.38 24,567
Options granted 2,119,428 5.52
Options exercised (889,321) 1.66 4,772
Options cancelled/forfeited (2,016,491) 5.71
Balance as of December 31, 2020 7,794,313 4.30 8.00 34,869
Exercisable as of December 31, 2020 3,990,767 $ 3.08 7.35 $ 20,948
As of December 31, 2020 and 2019, the Company had 21,781,589 and 18,118,548 shares authorized for issuance under
the Plan. As of December 31, 2020 and 2019, the Company had 2,507,307 shares and 906,976 shares available for
issuance under the Plan. Stock options granted during the twelve months ended December 31, 2020 and 2019 had a
weighted average grant date fair value of $4.91 and $3.81 per share, respectively.
55
The intrinsic values of outstanding, vested and exercisable options were determined by multiplying the number of
shares by the difference in exercise price of the options and the fair value of the common stock as of December 31,
2020 of $8.77 per share. The intrinsic value of the options exercised represents the difference between the exercise
price and the fair market value on the date of exercise.
The following summary of Restricted Stock Units (RSU) activity for the periods presented is as follows:
Number of
Shares
Weighted
average grant
date fair value
Balance as of December 31, 2018 - $ -
RSU granted 642,851 7.27
RSU vested and settled (9,986) 11.15
RSU cancelled/forfeited (14,750) 7.23
Balance as of December 31, 2019 618,115 7.20
RSU granted 2,398,274 6.31
RSU vested and settled (440,883) 7.67
RSU cancelled/forfeited (276,089) 6.24
Balance as of December 31, 2020 2,299,417 $ 6.52
The number of RSU vested and settled includes shares of common stock that the Company withheld on behalf of
employees to satisfy the minimum statutory tax withholding requirements.
Stock Options Granted to Employees
The fair value of the employee stock options granted is estimated using the Black-Scholes option-pricing model.
The following weighted-average assumptions were used during the years ended December 31, 2020, and 2019:
2020 2019
Expected terms (in years) 5.68 6.02
Expected volatility 43% 42%
Risk-free interest rate 0.60% 2.29%
Expected dividend rate 0% 0%
Fair Value of Common Stock: As the Company’s stock is traded on the public market, the fair value on the date of the
grant is used.
Expected Term: The expected term for employees is based on the simplified method, as the Company’s stock options
have the following characteristics: (i) granted at-the-money; (ii) exercisability is conditioned upon service through
the vesting date; (iii) termination of service prior to vesting results in forfeiture; (iv) limited exercise period following
termination of service; and (v) options are non-transferable and non-hedgeable, or “plain vanilla” options, and
the Company has limited history of exercise data. The expected term for non-employees is based on the remaining
contractual term.
Expected Volatility: As the Company has limited historical trading data regarding the volatility of its common stock,
the expected volatility is based on volatility of a group of similar entities and the Company’s trading data since IPO.
In evaluating similarity, the Company considered factors such as industry, stage of life cycle and size. The Company
will continue to analyze the historical stock price volatility and expected term assumptions as more historical data
for the Company’s common stock becomes available.
Risk-Free Interest Rate: The risk-free interest rate is based on U.S. Treasury constant maturity rates with remaining
terms similar to the expected term of the options.
Expected Dividend Rate: The Company has never paid any dividends and does not plan to pay dividends in the
foreseeable future, and, therefore, an expected dividend rate of zero is used in the valuation model.
Forfeitures: The Company accounts for forfeitures as they occur.
Notes to Consolidated Financial Statements
Annual Report 2020 56
Stock-Based Compensation
Stock-based compensation expense was allocated as follows during the years ended December 31, 2020 and 2019
(in thousands):
2020 2019
Cost of Revenue $ 371 $ 195
Research and Development 5,504 3,567
General and administrative 1,792 1,686
Sales and marketing 424 347
Total stock based compensation expense $ 8,091 $ 5,795
As of December 31, 2020, there was total unrecognized compensation cost for outstanding stock options of
$10.2 million to be recognized over a period of approximately 2.3 years. As of December 31, 2019, there was total
unrecognized compensation cost for outstanding stock options of $14.0 million to be recognized over a period of
approximately 2.8 years.
As of December 31, 2020, there was unrecognized compensation cost for outstanding restricted stock units of
$16.2 million to be recognized over a period of approximately 3.2 years. As of December 31, 2019, there was
unrecognized compensation cost for outstanding restricted stock units of $4.1 million to be recognized over a period
of approximately 3.6 years.
There were no capitalized stock-based compensation costs or recognized stock-based compensation tax benefits
during the years ended December 31, 2020 and 2019.
13. Income Taxes
The Company has incurred net operating losses only in the United States since its inception.
The Company did not record any income tax expense or benefit as the Company incurred losses in all
periods presented.
The reconciliation of our effective tax rate to the U.S. statutory federal income tax rate was as follows:
Year Ended December 31,
2020 (%) 2019 (%)
Statutory federal income tax rate 21 21
Research and development tax credits 4 4
Stock based compensation 3 (3)
Other - (2)
Change in valuation allowance (28) (20)
Effective tax rate - -
The significant components of net deferred income tax assets were as follows (in thousands):
Year Ended December 31,
2020 2019
Deferred tax assets:
Reserves and allowances $ 410 $ 410
Depreciable assets 147 64
Net operating loss carryforward 25,589 22,553
Stock-based compensation 1,805 335
Credits carryforward 6,035 4,413
Total deferred tax assets 33,986 27,505
Less: Valuation allowance and other reserves (33,986) (27,505)
Net deferred tax asset $ - $ -
57
Notes to Consolidated Financial Statements
The Company have provided a full valuation allowance on the net deferred tax assets. The valuation allowance
increased by $6.5 million during 2020 and $4.2 million during 2019. For the year ended December 31, 2020, the
Company increased its stock-based compensation deferred tax assets by $1.5 million primarily for Non-qualified
stock options that were recorded as Incentive Stock Options grants in prior years. There was no impact to the
Company’s net deferred tax assets resulting from such reclassification due to the full valuation allowance.
At December 31, 2020, the Company had approximately $112.2 million and $30.7 million of federal and state net
operating loss carryforwards respectively, available to offset future taxable income. Such carryforwards expire
in varying amounts beginning in 2032. The federal net operating loss carryforwards of $51.0 million arising after
December 31, 2017 do not expire.
The Company also had federal and state research and development credit carryforwards of $5.6 million and
$4.6 million, respectively. The federal tax credits expire in varying amounts beginning in 2034. The state tax credits
do not expire.
The Tax Reform Act of 1986 limits the use of net operating loss carryforwards in certain situations where changes
occur in the stock ownership of a company. The annual limitation may result in the expiration of net operating
losses and credits before utilization. The Company performed a Section 382 analysis through December 31, 2020.
We do not expect any previous ownership changes (as defined under Sections 382 and 383 of the Internal Revenue
Code of 1986, as amended) to result in a limitation that will materially reduce the total amount of net operating
loss carryforwards and credits that can be utilized. Subsequent ownership changes may affect the limitation in
future years.
The Company files income tax returns in the U.S. federal jurisdiction and various state jurisdictions. In the normal
course of business, the Company is subject to examination by taxing authorities through the nation. The Company
is not currently under audit by the Internal Revenue Service or other similar state and local authorities. All tax years
remain open to examination by major taxing jurisdictions to which the Company is subject.
As at December 31, 2020 and 2019, the Company had $3.6 million and $2.5 million of gross unrecognized tax benefits
related to federal and state research credits. As of December 31, 2020 all unrecognized tax benefits, if recognized,
will not affect the Company’s effective tax rate. The Company does not anticipate any unrecognized tax benefits in
the next 12 months that would result in a material change to our financial position.
The aggregate changes in the balance of gross unrecognized tax benefits were as follows (in thousands):
Balance as of December 31, 2019 $ 2,456
Additions based on tax positions related to 2020 1,128
Balance as of December 31, 2020 $ 3,584
In March and December 2020, in response to the COVID-19 pandemic, the CARES Act and the Consolidated
Appropriations Act, 2021, were passed into law and provide additional economic stimulus to address the impact
of the COVID-19 pandemic. We do not expect any significant benefit to our income tax provision as a result of this
legislation.
Annual Report 2020 58
14. Related-Party Transactions
The Company has entered into secondary financing transactions with certain executive officers and Board members
of the Company. A summary of the transactions is detailed in below:
Notes Due From Affiliates (Asset-Classified)
The Company accounted for secured partial recourse promissory notes in 2017 as related party notes and included
the principal amounts due from such notes under Notes Due From Affiliates on the Balance Sheets.
As of December 31, 2020 and 2019, the Company had options to purchase 24,444 shares of common stock.
The Company determined the fair value of such options for each period using a lattice option-pricing model
using expected volatility ranging from 67.2% to 76.1%, risk-free interest rates ranging from 1.4% to 2.6% and an
expected dividend rate of 0%. The options had an estimated fair value as of December 31, 2020 and 2019 of
$0.03 million and $0.03 million, respectively, and are included within Other Assets on the Balance Sheets.
Notes Due From Affiliates (Contra Equity)
In February 2016, the Company issued an aggregate of $0.6 million in secured partial recourse promissory notes to
the Chief Executive Officer, President, Chief Operating Officer and an officer of the Company.
The Company accounted for the 2016 non-recourse notes as consideration received for the exercise of the related
equity award, because even after the original options are exercised or the shares are purchased, an employee
could decide not to repay the loan if the value of the shares declines below the outstanding loan amount and could
instead choose to return the shares in satisfaction of the loan. The result would be similar to an employee electing
not to exercise an option whose exercise price exceeds the current share price. When shares are exchanged for a
non-recourse note, the principal and interest are viewed as part of the exercise price of the “option” and no interest
income is recognized. Additionally, compensation cost is recognized over any requisite service period, with an
offsetting credit to additional paid-in capital.
Periodic principal and interest payments, if any, are treated as deposit liabilities until the note is paid off, at
which time the note balance is settled and the deposit liability balance is transferred to additional paid-in capital.
As of December 31, 2020 and 2019, the Company had deposit liability balances of $0.7 million in connection with the
2016 non-recourse notes and other early exercises of equity awards. Principal amounts due under the 2016 nonrecourse notes, or $0.6 million, are included in Notes Due From Affiliates as a reduction in stockholders’ equity on the
balance sheets.
59
Related Party Revenue
On July 11, 2017, the Company and ADT LLC (“ADT”) which is a related party pursuant to ADT’s ownership of shares
of the Company’s common stock, entered into the Master Services and Licensing Agreement under which ADT will
receive a license to the Company’s technology through an integrated mobile application offered by ADT to its end
customers. Pursuant to the agreement, the Company and ADT will contribute their proprietary mobile application
technology to develop ADT Anywhere Basic and ADT Anywhere Premium. The Company was entitled to receive fees
based on the number of active users on each mobile application platform.
The following table represents revenue and accounts receivable received from ADT (in thousands):
Revenue Accounts Receivable
Year Ended December 31, As of December 31,
2020 2019 2020 2019
ADT $ 195 $ 654 $ 1 $ 93
Other Related Party Transactions
Non-executive director, James Synge, is a Principal and Partner of Carthona Capital. During the year ended
December 31, 2020 a cash payment of $30,063 was paid to Carthona Capital for the directors’ fees for a nonexecutive director. During the year ended December 31, 2019, the Company paid Carthona Capital an aggregate
amount of $186,436 for consultancy services.
15. Defined Contribution Plan
The Company sponsors a defined contribution plan under Section 401(k) of the Internal Revenue Code covering
substantially all employees over the age of 21 years. Contributions made by the Company are voluntary and are
determined annually by the Board of Directors on an individual basis subject to the maximum allowable amount
under federal tax regulations. The Company has made no contributions to the plan since its inception.
Notes to Consolidated Financial Statements
Annual Report 2020 60
16. Net Loss Per Share Attributable to Common Shareholders
The following table sets forth the computation of basic and diluted net loss per share attributable to common
stockholders as of December 31, 2020 and 2019 (in thousands):
As of
December 31,
2020
December 31,
2019
Net loss attributable to common shareholders $ (16,334) $ (28,953)
Weighted-average shares used in computing net loss per share attributable to
common shareholders, basic and diluted
49,346 34,533
Net loss per share attributable to common shareholders, basic and diluted $ (0.33) $ (0.84)
The potential shares of common stock that were excluded from the computation of diluted net loss per share
attributable to common stockholders for the periods presented because including them would have been
antidilutive as of December 31, 2020 and 2019 are as follows:
As of
December 31,
2020
December 31,
2019
Issuances under stock incentive plan 7,794,313 8,580,697
Issuances upon exercise of common stock warrants 140,576 140,576
Issuances upon vesting of restricted stock units 2,299,417 618,115
Shares reserved for shares available to be granted but not granted yet 2,507,307 906,976
12,741,613 10,246,364
17. Remuneration of Auditors
During the year, the following amounts were paid or payable for services provided by the auditor of the Company
(in thousands):
Years Ended December 31,
2020 2019
Audit and review of financial statements $ 249 $ 295
Other assurance services 50 -
Total remuneration of auditors $ 299 $ 295
18. Subsequent Events
The Company evaluated subsequent events through February 25, 2021, the date the audited consolidated financial
statements were issued.
On January 19, 2021, the Company appointed Randi Zuckerberg as an independent Non-Executive Director.
Shareholder
Information
61
Annual Report 2020 62
Shareholder Information required by the Australian Securities Exchange Limited (ASX) Listing Rules is set out below.
In accordance with the 4th edition ASX Corporate Governance Council’s Principles and Recommendations, the 2020
Corporate Governance Statement, as approved by the Board, is available on the Company’s website at: https://
investors.life360.com/investor-relations/?page=corporate-governance. The Corporate Governance Statement sets
out the extent to which Life360 has followed the ASX Corporate Governance Council’s Recommendations during the
2020 financial year.
The Company has issued a total of 50,073,882 fully paid shares of common stock (Shares). In accordance with
the Company’s Prospectus dated 29 April 2019, where 3 CDIs represent 1 Share, this equates to 150,221,646 Chess
Depository Receipts (CDIs).
However, not all Shares have been converted to CDIs. As at 31 January 2021, 139,972,482 CDIs are on issue and held
by 2,139 CDI holders (which represents 46,657,494 Shares). 3,416,388 Shares are held by 130 shareholders who have
not elected to hold Company securities in the form of CDIs.
1. Substantial shareholders
The number of securities held by substantial shareholders and their associates as notified to the Company are set
out below:
Name Notification Date Number of CDIs %
Regal Funds Management Pty Ltd November 27, 2020 17,806,583 11.37%
Paradice Investment Management Pty Ltd October 30, 2020 9,382,028 6.08%
Christopher Hulls May 9, 2020 8,659,656 6.02%
2. Number of security holders and securities on issue
Life360 has issued the following securities:
(a) 139,972,482 CDIs held by 2,139 CDI holders;
(b) 3,416,338 Shares held by 130 shareholders;
(c) 7,842,505 unlisted options held by 124 option holders;
(d) 2,286,715 Restricted Stock Units held by 151 holders; and
(e) 140,576 Warrants over shares held by 3 holders
Details of the Top 20 holders of quoted CDIs are set out in section 5 below.
3. Voting rights
Ordinary shares
At a meeting of the Company’s stockholders, every stockholder present, in person or by proxy is entitled to one vote
for each share held on the record date for the meeting on all matters submitted to a vote of stockholders.
CDIs
CDI holders are entitled to one vote for every three CDI they hold.
Options
Option holders do not have any voting rights on the options held by them.
Restricted Stock Units
Restricted Stock Units holders do not have any voting rights on the Restricted Stock Units held by them.
Warrants
Warrant holders do not have any voting rights on the warrants held by them.
Shareholder Information
As at 31 January 2021
63
Shareholder Information
As at 31 January 2021
Distribution of security holders
Category CDIs
Total Shareholders Number of CDIs %
1-1,000 757 348,417 0.2%
1,001-5000 839 2,198,697 1.6%
5,001-10,000 249 1,849,319 1.3%
10,001-100,000 224 6,558,705 4.7%
100,000 and over 70 129,017,344 92.2%
Total 2,139 139,972,482 100.0%
Category Shares
Total Shareholders Number of Shares %
1-1,000 36 18,176 0.5%
1,001-5000 56 135,690 4.0%
5,001-10,000 15 116,581 3.4%
10,001-100,000 20 562,032 16.5%
100,000 and over 3 2,583,909 75.6%
Total 130 3,416,388 100.0%
Category Unquoted Options
Total Holders Number of Options %
1-1,000 1 1,000 0.0%
1,001-5000 7 29,302 0.4%
5,001-10,000 19 149,919 1.9%
10,001-100,000 82 2,176,631 27.8%
100,000 and over 15 5,485,653 69.9%
Total 124 7,842,505 100.0%
Note that the Unquoted Options as stated above have various exercise prices and expiry dates.
Category Restricted Stock Units (RSUs)
Total Holders Number of RSUs %
1-1,000 5 2,320 0.1%
1,001-5000 35 134,462 5.9%
5,001-10,000 32 245,815 10.7%
10,001-100,000 79 1,904,118 83.3%
100,000 and over - - 0.0%
Total 151 2,286,715 100.0%
Category Warrants over Shares
Total Holders Number of Warrants %
1-1,000 - - 0.0%
1,001-5000 - - 0.0%
5,001-10,000 1 7,761 5.5%
10,001-100,000 2 132,815 94.5%
100,000 and over - - 0.0%
Total 3 140,576 100.0%
Annual Report 2020 64
4. Unmarketable parcel of shares
The number of CDI Holders holding less than a marketable parcel of CDIs (being A$500) is 71 based on the
Company’s closing CDI price of A$3.87, on 31 January 2021.
5. Twenty largest shareholders of quoted equity securities
Details of the 20 largest CDI Holders by registered CDI holding are as follows.
Name Number of CDIs %
1 CITICORP NOMINEES PTY LIMITED <DOMESTIC HIN A/C> 15,678,505 11.20%
2 UBS NOMINEES PTY LTD 13,855,279 9.90%
3 CS THIRD NOMINEES PTY LIMITED
<HSBC CUST NOM AU LTD 13 A/C>
12,881,791 9.20%
4 HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 10,313,053 7.37%
5 CHRISTOPHER HULLS 8,659,656 6.19%
6 NATIONAL NOMINEES LIMITED 7,350,167 5.25%
7 MERRILL LYNCH (AUSTRALIA) NOMINEES PTY LIMITED 6,687,936 4.78%
8 J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 5,622,880 4.02%
9 CS FOURTH NOMINEES PTY LIMITED
<HSBC CUST NOM AU LTD 11 A/C>
4,623,412 3.30%
10 VERIZON VENTURES LLC\C 4,616,820 3.30%
11 A-FUND LP\C 4,485,495 3.20%
12 QIFEI INTERNATIONAL DEVELOPMENT CO LTD 3,875,817 2.77%
13 WARBONT NOMINEES PTY LTD <UNPAID ENTREPOT A/C> 3,354,829 2.40%
14 KENNETT CAPITAL INC\C 3,049,125 2.18%
15 HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED <NTCOMNWLTH SUPER CORP A/C>
2,489,160 1.78%
16 BNP PARIBAS NOMINEES PTY LTD <AGENCY LENDING DRP A/C> 2,470,825 1.77%
17 BNP PARIBAS NOMINEES PTY LTD
<IB AU NOMS RETAILCLIENT DRP>
2,086,199 1.49%
18 JAMES STEELE SYNGE 1,441,041 1.03%
19 ITAMAR NOVICK 1,216,617 0.87%
20 RADIATA SUPER PTY LTD <R & E SYPKES FAMILY SF A/C> 944,415 0.67%
Total 115,703,022 82.66%
Balance of register 24,269,460 17.34%
Grand total 139,972,482 100.00%
6. The name of the entity’s secretary (in the case of a trust, the name of the responsible
entity and its secretary).
The Company has appointed Jeremy Liegl, General Counsel as the Company Secretary as of February 25, 2020.
The Company has engaged Company Matters Pty Ltd to act as its ASX Representative under Listing Rule 12.6.
Graeme Blackett has been appointed as the Company’s ASX Listing rule 12.6 Representative responsible for
communication with the ASX in relation to listing rule matters.
65
7. The address and telephone number of the Company’s registered office in Australia; and of
its principal administrative office.
The Company is incorporated in the State of Delaware, United States of America.
The address of the Corporation’s registered office in the State of Delaware is 160 Greentree Drive, Suite 101, in
the City of Dover, County of Kent, Zip Code 19904. The name of its registered agent at such address is national
Registered Agents, Inc.
The Company’s Principal place of business is:
Suite 402,
539 Bryant Street,
San Francisco, CA 94107 USA.
T: +1 (209) 581 1772
The Company’s registered Australian office is:
Company Matters Pty Ltd
Level 12, 680 George Street, Sydney NSW 2000
T: +61 (02) 8280 7355
8. The address and telephone number of each office at which a register of securities, register
of depositary receipts or other facilities for registration of transfers is kept.
Computershare Investor Services Pty Limited,
Yarra Falls,
452 Johnston Street,
Abbotsford, VIC 3067
T: +61 1300 787 272
9. The Company’s securities are not traded on any other exchange other than the ASX.
10. The Company, currently, have no shares under escrow.
11. A detailed review of operations and activities is reported in the 2020 Financial Report.
12. There is no current on market buy-back.
13. Statement regarding use of cash and assets.
During the period between 1 January 2020 and 31 December 2020, the Company has used its cash and assets
readily convertible to cash that it had at the time of ASX admission in a way consistent with its business objectives
set out in the Prospectus dated 29 April 2019.
14. Other
Life360 is not subject to Chapters 6, 6A, 6B and 6C of the Corporations Act 2001 (Cth) dealing with the acquisition of
its shares (including substantial holdings and takeovers).
Anti-takeover provisions of Delaware Law, Certificate of Incorporation and Bylaws
Provisions of the Delaware General Corporation Law, the Company’s Certificate of Incorporation and the Company’s
Bylaws could make it more difficult to acquire the Company by means of a tender offer (takeover), a proxy contest
or otherwise, or to remove incumbent officers and Directors of the Company. These provisions (summarized below)
could discourage certain types of coercive takeover practices and takeover bids that the Board may consider
inadequate and to encourage persons seeking to acquire control of the Company to first negotiate with the Board.
The Company believes that the benefits of increased protection of its ability to negotiate with the proponent
of an unfriendly or unsolicited proposal to acquire or restructure the Company outweigh the disadvantages of
discouraging takeover or acquisition proposals because, among other things, negotiation of these proposals could
result in an improvement of their terms.
Shareholder Information
As at 31 January 2021
The Company’s bylaws do not contain any limitations on the acquisition of securities, except that clause 9 of Article
XI, Section 11.1. of the bylaws provides as follows:
“The Corporation may refuse to acknowledge or register any transfer of shares of the Corporation’s capital stock
(including shares in the form of CDIs) held or acquired by a stockholder (including shares of the Corporation’s capital
stock that may be acquired upon exercise of a stock option, warrant or other right) or shares of the Corporation’s
capital stock which attach to or arise from such shares which are not made:
a. in accordance with the provisions of Regulation S of the Securities Act of 1933 (U.S.), as amended to date and
the rules and regulations promulgated thereunder (the “U.S. Securities Act”) (Rule 901 through Rule 905 and
preliminary notes);
b. pursuant to registration under the U.S. Securities Act; or
c. pursuant to an available exemption from registration.”
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