EFTA02380579

From: Gianni Serazzi Sent: Sunday, August 16, 2015 12:49 PM To: jeffrey E. Subject: Re: I understand and I thank you for your consideration. The 800 will go to cover net working capital coming from growth and to get =ne final director for the print division. Of the other 3 directors one is =erforming really well and the other 2 I just brought them over to these po=itions in July. If just one of them makes it we will be at 600k profit. Ab=ut 150-200k need to go to Paris to bring in a strong team and finance net =orking capital. As per the forecast vs actual you see very clearly the deter=oration coming in the summer of 2014. Giancarlo started spending 2 days in=the agency, fired the director and then dealt with the problems of h=s mother. I am confident that I will put it again on the right track. Not =asy but we will become as strong as fashion. On Aug 16, 2015 2:33 PM, "jeffrey E." =lt;[email protected] <mailto:[email protected]> =rote: all the agencies , now sell for roughly 50 - 60 perecent of reven=e, used to be 100 -125%. no value admitteldy to co=tingent case recovery , which could/ should be out of the deal.Q=A0 ie you keep it . . where does the 800 go, =? if it is to factor receivables. . one thing if it is t= buy bookers. another, very aggressive , prior projections are=a big neg factor. in valuations. very big. .. some mont=s are off by hundreds of percent.. not good. . I =ould like you to make a lot of money on your deal. so ow=ership , is not relevant getting the 800 back with secur=ty woudl be the issue, On Sun, Aug 16, 2015 at 3:10 AM, Gianni Serazzi > wrote: I think your consideration is accurate. On top of it you should factor in -800k would go entirely into the company so that should be added as post mo=ey valuation -on top what is the value of new management (myself) coming in at zero sala=y? If we use market valuation that's quite an asset -I only count the cash once we have it, however we have a lawsuit going on =ith QVC the big client lost that stole our models internalizing them that =he lawyer says will pay minimum 300k and max 800k within 1 to 2 years -also please remember that it's written Ebitda but it's cash genera=ion pure and simple Adding these aspects it brings you to the 4m post money valu=tion that I honestly believe to be a fair value if I were sitting on the o=her side of the table Thx G EFTA_R1_01394841 EFTA02380579 On Aug 16, 2015 5:03 AM, "Jeffrey E." =lt;jeevacation@=mail.com <mailto:[email protected]» wrote: ive looked carefully at the bad projections and the c=rrent numbers only ebitda. it looks as if the valu= and comps only give it a 1.5--2.2 value . . =br>-- =please note The information contained in this communication is =onfidential, may be attorney-client privileged, may constitute inside i=formation, and is intended only for the use of the addressee. It is the=property of JEE Unauthorized use, disclosure or copying of this c=mmunication or any part thereof is strictly prohibited and may be unlaw=ul. If you have received this communication in error, please notify us =mmediately by return e-mail or by e-mail to [email protected] <mailto:[email protected]> , and destroy t=is communication and all copies thereof, including all attachments. cop=right -all rights reserved =C2* please note The informat=on contained in this communication is confidential, may be attorney-cli=nt privileged, may constitute inside information, and is intended only =or the use of the addressee. It is the property of JEE Unauthoriz=d use, disclosure or copying of this communication or any part thereof =s strictly prohibited and may be unlawful. If you have received this return e-mail o= by e-mail to [email protected] <mailto:[email protected]> , and destroy this communication and all copies =hereof, including all attachments. copyright -all rights reserved </=iv> 2 EFTA_R1_01394842 EFTA02380580