EFTA02698102

From: Sent: Thursday, May 10, 2012 5:22 PM To: Jeffrey Epstein Subject: notes Attachments: Jeffrey Epstein- Clearing Plan-60 Day.pdf Hi Jeffrey, I don't think Integrity Defender is showing enough progress either. </rIV> I should deduct their fee ($2,149). They were recommended to me by Rep=tation Management (the firm that couldn't take you). The bad stuff is not entirely correlated to the good. Good press =hould outrank the bad but the bad stuff needs dis- associative work. =e: the words: Jeffrey + negative title need to be disassociated in =he search engines. I made a bunch of calls to various firms and found a much larger =roup called www.reputationchanger.com <http://www.reputationchanger.com/> They are ranked in first p=sition by TopSeo's, and have good reviews from The Wall =t. Journal, CNN, Bloomberg etc. They have more than $10Mil in re=enues, a much larger staff and handle mug shot removal issues. See ranking= link: http://www.topseos.com/rankings-of-best-reputation-managemrnt-companies <http://www.topseos.com/rankings-of-best-reputation-manag=ment-companies> After passing your name through their ethics committee, they have agre=d to take you on, if you are willing. They created a personlized pitch for=you. See attached pdf document, specifically page 6. I'm waiting to speak to them specifically about dis-associative work.aciiv> Their fee is is high: $7,500 for the first month and $5,000 per month =hereafter. Most of the work is done in the first month however. If we don'= see results in a couple of months, we could stop. See their notes below: In the meantime, I will be putting out more con=ent very shortly. During the course of the campaign, Reputation Changer will flood the f=rst 4 pages of Google, Bing, and Yahoo with unique, high-quality content a=out Jeffrey Epstein that will specifically target the selected keywords, producing an overwhelmingly positive impression. Articles, mini-sites, press=releases and blogs created by Reputation Changer '"combined with our proprieta=y linking and reputation management systems will outrank the prior listing= occupying the home pages. We are meticulous in our service and will take charge of analyzing and=monitoring the search engine results and closely track the movement and ra=k of our positive assets. Each month you will receive a report that provid=s status updates and information that will help you determine if you wish =o continue to the campaign or if you are eligible to enter our optional ma=ntenance program. Reputation Changer Monthly Process Reputation Changer's actual process is proprietary. However, t= help you better understand the level of service Reputation Changer provid=s we have included a list of some of the action steps we will take each mo=th for your account. Please note: This list is just a small sample of our =rocess and most techniques will not be disclosed. EFTA_R1_02057863 EFTA02698102 • Research keywords that call the negative listings. • Determine the number of offending listings under those keywo=ds. • Determine the strength of the offending listings. • Identify the age of the listings and whether new negative li=tings are occurring under the keyword. • Register multiple high quality mini-sites with several pages=depending on the package. • Move each site onto our worldwide network of independent hos=ing servers. • Build each site using a unique theme. • Create compelling, original content for each site. • Run each site through the Reputation Changer SEO software re=iew process" • Submit each site to multiple search engines. • Create articles for submissions to top directories and submi= with 1 way backlinks. Each article is written by an American journalist. =e do not spin articles. •Create multiple press releases. • Place strategic backlinks in each press release. •Complete a Reputation Changer SEO review of the release. •Complete a Reputation Changer Media Worthy review of the rel=ase. •Submit release to the AP and several other media outlets. </=IV> •Create strategic backlinks to the mini-sites. •Submit these articles through a list of over 500 top online =rticle directories. • Utilize the Reputation Changer proprietary linking system so=twarel" •Release the Reputation Changer search technology'"to =atapult the Reputation Changer positive listings to the top of the search =ngines. •Guest posts on relevant PR4+ blogs. •Syndication of content through our company owned media sites= cell: email: chttp://us.mc1205.maityahoo.com/mc/compose?to 2 EFTA_R1_02057864 EFTA02698103