Case File
efta-02717847DOJ Data Set 11OtherEFTA02717847
Date
Unknown
Source
DOJ Data Set 11
Reference
efta-02717847
Pages
2
Persons
0
Integrity
Extracted Text (OCR)
Text extracted via OCR from the original document. May contain errors from the scanning process.
From:
Peter L. Corsell
Sent:
Saturday, April 18, 2015 5:14 PM
To:
Jeffrey Epstein
Subject:
Fwd: follow up/Hubub
Attachments:
ACADEMY_NEWS_Academy_ Partners_with_Hubub_2015 CSAJan2015.pdf, Untitled
attachment 00004.htm
Please see the below/attached overview email on Hubub. =nbsp;l could send you other things but this email will give
you a good =ense of it. Also, as you will notice, the email was sent by Boris =o Marissa Mayer. It was a very nice thing
he did for me and I =eeply appreciate it, which Boris knows. Yahoo is now interested =n Hubub, thanks to Boris's kind
introduction. Hubub's =erformance has literally been off the charts since this note was sent. =nbsp;Over 10M views in
Canada with a few million very engaged users =pending a ton of time on the product. You can also download the =pp to
your iPhone. If you want to learn more, what I suggest, is =hat we block an hour on the phone and I give you a complete
update via =eb demo. I think you would be very impressed. And I would =e pleased to have your help and involvement
in any of my deals. =nbsp;All the best, Peter
From: Boris =ikolic
Sent: Sunday, January 25, 2015 9:32 =M
To: Marissa =ayer
Subject: follow =p/Hubub
Dear=Marissa,
These days I =et to see Zack from time to time but I do not get to see you anymore. =nbsp;l was hoping to see you in
Davos but I ended up canceling — =his is the first time in last 8 years that I skipped it — there =as simply too much work.
I hope to see you one of these days in Palo Alto or =F. I am now spending % of my time there.
In the mean time, I wanted =o tell you about a very promising company I came across in Canada. =nbsp;lt is called
Hubub. I have gotten to know the founders and =isited their team in Toronto. I think Hubub is very interesting =ecause,
while fundamentally a consumer platform, it also has great appeal to =raditional media companies and is optimized for
brand published =ontent.
Hubub launched last month and is becoming very popular in Canada. =nbsp;They have raised $14MM to date, including
a recent $5MM investment =rom Bell Media, Canada's premier multimedia company. Hubub was =ust named the
"Official Social Media Partner for the Canadian Screen Awards" (see attached) and Bell Media will air two =elevision
commercials about Hubub during the Super Bowl, which is very =opular in Canada (one-third of the country watches the
game and the =ommercials). Also, Hubub's official spokesperson, Ben Mulroney, is one of the most widely-admired
celebrities in Canada. He is =he son of former Prime Minister Brian Mulroney and the host of Canada's =ain
entertainment show.
EFTA_R1_02165948
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Hubub claims to be the best digital platform for exploring and =iscussing interests. Each personal interest channel, called
a hubub, =rovides a multimedia stream on a dedicated topic, including videos, =rticles, blogs and polls, and some new
features like one-on-one debates and town hall forums. Users can join an existing hubub, =reate their own public or
private hubub, or use the mobile app to =allow topics they care about.
Here are some recent Canadian media clips about Hubub...
• The Social: "Hubub =aunch" This is Canada's version of "The =iew" with the same relative popularity.
• Marilyn Denis Show: "What's Hubub?" This is =anada's equivalent to "Oprah" and is the #1 Canadian =ifestyle show.
• The Loop: wrote this excellent blog entry about Hubub. The Loop is = popular entertainment website, similar to
BuzzFeed.
And here are a few hububs related to these properties...
• The Social uses a hubub called "morning =eeting" to allow its audience to discuss potential segments =or the show.
• Ben Mulroney has created hububs on the Golden =lobes, holiday travel with kids
<https://www.hubub.com/topic.php?id=281328> , Star =ars and more, using Hubub as his go-to social platform.
Canada AM's =similar to NBC's Today Show) weatherman Jeff Hutcheson uses =ubub for his viral video segment
chttps://www.hubub.com/topic.php?id=194037> , asking users to vote on videos.
I think you should look at the company because several media companies =nd ad agencies believe Hubub is doing
something different and important =t the intersection of user engagement, search and brand publishing, =hile
respecting user privacy.
I personally think there is a huge synergy =etween Yahoo and Hubub!
The Hubub cofounders, Peter Corsell and Richard Oh, are both very =mpressive and are big fans of yours. Coincidentally,
Peter also =ecame a Davos YGL in 2010. I would be happy to make the introduction, =f you are interested.
Warmest regards,
Boris
=/div>
</=iv>
2
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