DS9 Document EFTA00550801

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........... ... he popularity of jeans by fast- 'ashion labels like Uniqlo), but as evidenced by the American la- bels featured in these pages, it is also a source for the veneration of design heritage and manufac- ture associated with the red, white and blue. is modern fashior sensibility tnat respects but is not tethered to the past. Not sur- prisingfy, the painstakingly hand-finished collection of selvage denim woven on vintage shuttle looms includes a cattle call of suthentic worii-wear touches. such as indigo hues produced by suitably rugged-sounding rope dyeing. and chain stitching on seams and waistbands, as well as hand-set back pockets with inter- nal rivets and hinged bar-tacks for extra e- durability. The tarn* emphasis on per- manence and eutheriticrty is evident in the collection of denim and chambray shirts inspired by classic styles. with triple-needle chain stitching, vintage fish-eye buttons and reinforced cuffs—aft being lassoed into the fashion arena. Jeans start at S240: shirt& Sift doubiertcoot. en's Lure c• rado to a 3x1 15 MERCER ST. NEW YORK 0 evotees who genuflect at the altar of vintage- inspired premium jeans are making the pilgrim- age to 3x1, a denim temple in New York's SoHo that sells and produces its own collections under one roof. Founded by Scott Mor- rison, the denim expert formerly behind Earnest Sewn, 3x1 sells limited-edition styles for men and women, which are available off the rack or can be modified to your specifications (there are more than 85 bolts of selvage denim to choose from, and the kinds of buttons and rivets are up to you). There is also a bespoke service starting at $1,200. suggesting designs that salute the pre-196Os Levi's styles have been truly elevated to the luxury arena. "I wasn't setting out to design $1,200 jeans,- says Morrison, "but we want to make the best product, sourcing the best materials. And it had to be produced in an environment where everything was out there for people to see, right down to the machinists in the workroom. You can't just put a hefty price tag on something and expect people to take your word for it. Today's cus- tomer is too smart for that." Amen. Jeans start at ;195 for women. $295 for men; 3xl.ue 13111 Men's lash The New -1OW SHOULD DE P.Y: it comes down and body type. I d( from not trying toc for you. I've seen e acid wash to embE way and a beautifi great pair of jeans authenticity in wa5. and remaining truE WHAT ABOUT DE V., Why not? I thir I like tc Rale4 Denii 319 W. MARTI RALEIGH NORTH CARO EFTA00550801