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efta-efta00607301DOJ Data Set 9OtherWISE OWL HOLDINGS,
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DOJ Data Set 9
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WISE OWL HOLDINGS,
LLC
ABOUT OWL'S BREW: Owl's Brew is the first ever tea-based cocktail mixer.
It is fresh-brewed in micro-batches and each of our three flavors is meant to
pair with a wide range of spirits including beer and wine. Owl's Brew is
available in four flavors, two sizes, and in a gift-pack.
ABOUT BREW LAB TEA:
Brew Lab Tea is an artisanal tea company that
Aim
specializes in custom blended beverage programs on-premise. For additional
details on the growth and strategy for Brew Lab Tea - please see full deck.
HIGHLIGH
Growth Rate
• Q1 2015 over Q1 2014: 179%
• 2014: 733%
Revenue/Projections
• Jan-Aug Revenue: 720k
• Projected 2015 revenue: 1.45MM
• Current run rate: $1.5MM
• 2014 revenue: 502k
Strategy/Goals
In year 2, our biggest priority for Owl's Brew is building brand loyalty and awareness.
In markets where we are
currently distributed in specialty & natural channels we are "doubling down" by pursuing distribution in liquor and
on-premise channels.
Additionally, we have invested in building a broker network, in demoing and sampling
programs, and in off-shelf display programs. Growth in on-premise accounts is a key driver in brand familiarity, and
we have been mandated at Loews Hotels & Thompson Hotels. Another key factor in growing brand awareness are
confirmed partnerships with Diageo, The Famous Grouse, and with Woodford Reserve. Additionally, an Owl's Brew
Book, "Wise Cocktails" will be published this October.
At Brew Lab Tea, we are growing organically by focusing on
fast casual accounts.
CLIENTS/PIPELINE HIGHLIGHTS
Specialty & Natural Retailers
Current Clients - Reorder Hiahliahts 2015
•
Williams - Sonoma (two new SKUs, over 300 doors)
•
West Elm (three new SKUs, 50 stores)
•
Crate & Barrel (reorder, 170 stores)
•
The Fresh Market (adding additional SKU, over 130 doors)
•
Marks & Spencer (UK) (adding additional SKU, over 200 doors)
•
BevMo! (added one additional SKU, over 130 doors)
•
Urban Outfitters (picked up new SKU for holiday 2015)
On-premise & Licruor Channel Hiahliahts
Hotel/Foodservice Hiahliahts
• Signed contract with Avendra
• Confirmed vendors for Sysco, US Foods, PFG/Vistar
• Mandated at all Loews Hotels
• Preferred Vendor for all Thompson/Joie De Vive hotels
• Currently poured at : The Standard Hotel, The Bowery Hotel,
The Andaz Hotel, Ritz Carlton (FL location), among others
Key Owl's Brew Partnerships
• Confirmed marketing partnership with Diageo
• Launched custom blend for The Famous Grouse, Fall
2015
• Building out co-pack programs with three different
liquor partners
Brew Lab Tea Accounts - highlights
• Dig Inn
•
• Fresh & Co.
•
• Organic Avenue
•
• Fourth Wall Restaurant Group •
• Blue Stone Lane
•
Claudette
Quality Meats
The Edition Hotel NYC
The Clocktower Restaurant
Upland Restaurant
Pipeline: Schnippers, Sushiro, Bustler, Quality Eats
Recent & Upcoming Launches
• H.E.B (Tune 2015, 200 locations)
• Indigo Books (Tune 2015. 127 locations)
• Whole Foods Midwest Region (August 2015)
• Currently available in Whole Foods markets in the
Northeast, North Atlantic, Southern Pacific, Rocky
Mountains, & PNW
• Weamans (Fall 2015)
• Wakefern (September 2015)
Liquor Highlights
• Launched at Total Wine & Spirits in over 100 locations
• Currently sold at over 137 BevMo!s
• Confirmed liquor distribution:
- Southern Wine & Spirits (Nevada, CA)
- Lucky 7 (PNW)
- BBC Distribution (Midwest)
AWARDS + ACCOLADES
• Winner, 2015 Sofi, Best Cold Beverage
• Winner, BevNet's Best Of 2014, Tea Based
Beverage
• Sofi Finalist, Outstanding New Product,
2014
Top 11 Mixers in the United
States
Finalist, Nexty Award
Gold Medal Winner, BevStar
Featured on cover of BevNet's Generation
Mix issue
Featured in NY Times' Small Business
section
Book deal with Rodale Press, Wise
Cocktails, pub date Oct. 2015
WWW.THEOWLSBREW.COM
#DRINKWI SE
EFTA00607301
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