DS9 Document EFTA00729573

sb FOR IMMEDIATE RELEASE ScienceBlogs SCIENCEBLOGS REPORTS DOUBLE-DIGIT TRAFFIC GROWTH FOR FY09 AND 1O10 NEW YORK (April 6) - ScienceBlogs.com, the leading social media site in the science category, today released traffic figures for 2009 and the first quarter of 2010 (Source: Google Analytics). • Visits for the quarter ending March 31 grew by 41% year-over-year to approximately 13 million, and page views topped 25 million. Monthly unique visitors grew to 2.4 million worldwide and in the US surpassed 2 million for the first time this March. • Total visits for 2009 grew by 55% year-over-year to 45 million and average monthly unique visitors climbed 49% to 1.9 million. • ScienceBlogs.com has achieved high double-digit traffic growth (at least 50%) every year since its launch in 2006. 10 Launch-to-Date Traffic Growth (1/2006 — 3/2010) — Uniques (WW) — Visits (WW) Pageviews (WW) About ScienceBlogs ScienceBlogs (scienceblogs.com) is the leading social media site in the science category, with more than 130 acclaimed blogs, 11 content channels, a jobs platform, and a fast-growing audience of more than 2 million unique visitors a month. ScienceBlogs recently formed a strategic partnership with National Geographic spanning content and advertising sales. Outside the US, ScienceBlogs hosts sites in Germany (scienceblogs.de) and Brazil (scienceblogs.com.br). ### EFTA00729573