DS9 Document EFTA00773273

From: To: [email protected]" lccvacationeidgmail.com> Subject: Media Results Date: Mon, 03 Aug 2009 14:24:54 +0000 CONFIDENTIAL Given our prelirNnary airing results. which I have &so attached. we nave revised cur financa model to target revenues at a 3:1 to 3.50:1 media to sales ratio (NEB). with the 330-335 cost per lead we are now forecasting. which are based on the preliminary results keeccig in mind August Is by far the worst month of the year la infomerclals In general and plastic surgery In particular. we need to convert just 5% of these leads to surgical procedures and ONO an average participation of 40% of an average price of $5.000 per procedure to realize the revenue targets. Based on our knowledge of other companies n the self pay cosmetic ireustry. lead costs are ranging in the $75 range. procedures In the 35K to 38K range and close ratios in the 10% range. so we believe ow numbers are conservative. Fa our first year we should eam $3.3M after tax and second year 314M aft& tax and third year $19M after tax...These numbers are cweervative out still good! LasserSculpt_logo MEDIA PERFORMANCE REPORT (w/o 7/27) LaserSculpt Lifestyle Lift (ESTIMATES) Hair Club (ESTIMATES) Media Information Key Business Drivers Performance Metrics Performance Metrics Performance Metrics MarketStation Air Date Air Time Media.Call LeadsAppts-CPC CPL CPA CPC CPL I s CPA CPC CPL CPA NATIONAL ION 7/29/2009 14:30 $8,075 473 431 176 $17.07 $18.74 $45.88 1N/A NATIONAL WE 8/1/2009 7:30 $4,080 195 173 63 $20.92 $23.58 $64.76 NATIONAL STYLE 8/2/2009 5:00 $1,445 NIA' ss 23 N/A* $26.27 $62.63 TOTAL $13,600 668 659 262 $20.36 $20.64 551.91N/A $ 75.0 15 0.00 $ I 135.00 $ 1250.00 tall data was not available for Style on 8/2 when this report was enerated KEY CPC Cost Per Call CPL Cost Per Lead CPA Cost Per Appointment %cu. 4:44.4 HP Victor Dermatology 8 Rejuvenation PC 30 East 76th Street New York New York 10021 ax Cell Office bane: vmw.stevenvictcandmedIspa.corn Product Webelte: wewstruernArrorme rom nuaseretntlatbs22=M Sttve4. V:404 HP Victor Dermatology & Rejuvenation PC 30 East 76th Street New York. New York 10021 vnwx.stevenwcrermdmedlspa.com EFTA00773273 Product webstte. wmy.steeenvictorrrid.com eww L serSe. W IVA MC& Copt %cu. V:404 MD Victor Dermatology 8, Rejuvenation PC 30 East TEdi Street New York New York 10021 ax Cell Office Website: env./ atavannctnrrcMmamwu naCa Product We0slle: WerwSleyenvirtormrt ram ww.v.laserScuiptNetwork.com Sincerely. %Vet WA's, M. VICTOR DERACIOOLOGYANO REJUVENANON VICTOR PRCOucTS INC Tet tel SWAY stAvonvIclormd corn vooldevOrIvICIOIMCIMCICIOINILCOM own LaserSt-Walsiomw< rum Sincerely. St444. Vide, M.D. VICTOR CelenTetC4"YAND REJuvEta.110le VICTOR PRCCCICTS INC Tet Fax Cell gym stevenviriormd reed It62X110510Xlagfalailik90.0..2201 wwnv.LaserSculptNetwork.com Sincerely, 51444. WAYS, VICTOR DERIOWOLOGYAND REJUVENATION VICTOR cR000CTS INC Yet Cel www.stavenvIrlormd rem OVAV.SieVOCIVICIOMICIOLIOSO8.COM Weil angel Mallattaxic read EFTA00773274