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efta-efta01002850DOJ Data Set 9OtherFrom: David Mitchell
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Unknown
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DOJ Data Set 9
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efta-efta01002850
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From: David Mitchell
To: Jeffrey Epstein <[email protected]>
Subject: This is an outline that goes with Presentation I forwarding shortly
Date: Sun, 14 Dec 2014 14:55:52 +0000
Will send you my impression of where they are shortly
> AdFin aims to become the industry's definitive source for programmatic media intelligence and price
verification. The company is founded on the belief that markets thrive with greater access to information...and
programmatic media is no different. As our name implies, we have developed a platform that integrates
advertising and finance, advancing efficiency and bringing financial-style trading intelligence to the
programmatic media markets. The result.. advertisers spend smarter, publishers price smarter, and outside
players (e.g., financial analysts) participate smarter. And we believe this participation can extend to the
development of derivative offerings and new ways to trade, invest and hedge risk in the advertising markets. The
tangible benefits to ad buyers and sellers include:
> * Price Discovery: explore market pricing — spot, historical, trends
> * Price Verification: verify whether prices paid are "fair", in line with market
> * Benchmark Performance: Evaluate buys/sells/trades vs. internal and external benchmarks
> * Identify optimal demand and supply partners and direct deal opportunities
> * Build smarter strategies, plans and trading algorithms
> We are actively working with industry players across the programatic media ecosystem. We'd love to demo our
platform, share our vision and explore ways to work together to grow and evolve the programmatic markets into
an efficient and effective financial-style marketplace.
> --
> Andrew Altersohn
> CEO
> [X]AdFin
> 16 East 34th Street, 15th floor
> New York, NY 10016
>p:
> c:
> e:
ma: o:
> On Sat, Dec 13, 2014 at 10:03 AM, David Mitchell
mailto:
> wrote:
> David Mitchell
> MITCHELL HOLDINGS LLC
> --
> Andrew Altersohn
> CEO
> [X]AdFin
> 16 East 34th Street, 15th floor
EFTA01002850
> New York, NY 10016
>
> e:
mailto:a
>
EFTA01002851
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