Business Update

Business Update May 3, 2011 STRICTLY CONFIDENTIAL EFTA01089377 Financial Update — Summary • 1Q11 posted $40K in EBITDA on revenues of $364K • 1" EBITDA-positive quarter in company's history • Exceeded 1" quarter revenue projections by $19K • Closed $175,000 National Geographic/ScienceBlogs transaction • Closed $3.1 million Burda share conversion • Closed $0.5 million Habsburg/Innovium Series D • Strong outlook for rd quarter • Cautious optimism 2 EFTA01089378 Financial Update — Revenue Forecast (as at Apr 30) Revenues Earned (Jan-Mar) $364,000 Revenues Booked (Apr-Dec) $1,088,000 Sub-Total (Closed) $1,452,000 Pipeline @ 50-90% $270,000 Total (Closed + Pipeline) $1,722,000 FY11 Revenue Target $2,140,000 Shortfall $418,000 EFTA01089379 Q1 Financials Seed Media Group LLC Income Statement for the Three Months ending arch 31. 2011 Unaudited and Confidential Ordeary IncometExpense Income Jon - Met 1011 VIsualdaTion 202,000 Digital Media 120.000 Licensing and Other 1.561 Total Incas. 363.587 Expenses Salaries & Sene0ls 215.812 Rentifelophonei0111ce Expenses 47.958 Professional & Consulting 33.491 Rostov & Computer 12.051 Business Insurance 926 Production & Extol Expense 2938 Travel & EntertoinmeM 5.250 Total Expenses 321.144 EBRO& 42,424 Other Income,£tpense Interest Income (1.959) Interest Expense 193102 Toial Interval Expense 191.344 Foreign Exchange 4.869 Write off Historical AP 175.000) Rant Senktinent Expense 76.975 Discounts 9.035 Total Other Expense 206.923 Net Income 1183.490 EFTA01089380 Q1 Financials Seed Med. Group LLC Balance Shea at March 31. 2011 Unaudited and Cm80enbal ASSETS Current Assets Mar 31.2011 Cash 91.192 Recenables 379.380 Prepaid Expenses 1.390 Total Current Asset, 471.942 Holes receIvable 752.528 Invostmoni In scioncol3reds 2.972.523 Cap0al assets. nel 142.811 Goodea and intangibms 2.979.252 TOTAL ASSETS 7.315.951 LIASILMES 8 EQUITY Currehl Lnbiliiea Accounts Payable and Accrued Liabilities 320.583 Illistoncal AP and Settlements 323023 Payroi LAMIIMs 114.000 Total Current LMblllbos 764.583 Long Tenn Liabadies Pared Obligation 249859 HistanCal AP and settlements 454.853 Mates Payable 524303 Interest Payable 75.762 Dradencla Payable 7.397.194 Total Long Ton Liabatles 8701.168 Total Liabadies 8.465351 Inveslinent in PLANET 552449 Equity Unit Capita 14.744.887 Dividends .7.349.597 Excess of condi:Walk:a Paid -4.530.477 Dela .25364457 Total Equity -2.899.844 TOTAL UASILITIES 8 EQUITY 7,511,95E EFTA01089381 Business Update — ScienceBlogs • Closed and announced partnership with National Geographic • As of March 1 all costs and operational responsibility assumed by NG • SB Brazil and SB Germany • Economics: • NG owns 20% of SB, can reach 44% based on sales performance over 3 years • SB receives 50% revenue share net of $175,000 advance and agreed monthly expenses • Traffic Vitality (Absolute Unique Visitors, Google Analytics): • FY10 vs FY09: 4 20% to 23M • 5th straight year of double-digit growth • 1Q11 vs 1Q10: 4 17% to 7M O110tii4IC 6 EFTA01089382 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 s00,000 0 SCIENCEBLOGS: 5 YEARS OF DOUBLE DIGIT GROWTH I Jan 2006 Jul 2006 Jan 2007 Jul 2007 Jan 2008 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010 Jan 2011 Google An EFTA01089383 #E71)c Nov Bark innws Sway a BSA.. ., Asynk • A 1.a Aga and LIN sirs Arra..., tiA Ci ea: BTpubto Pa...bra rue sconce rotor Apc 'A. ass • fantastic, but a viewer does not have to be a scientist to enjoy The "Avatar* explores life forms bath familiar and the experience. Managing Disasters With Small Steps Sense innovative AT...ninth:es arc involving kcal people in bui'ding or rcbui'ding infrastructure in developing contents. REIMAIKAStk CREATE/RS S When Built-In Antifreeze Beats a Winter Coat Onto a mect.. ar.1 (MAT arm:la:T.AI And dm:IBA:m.4 agents/ direct exposure to subfreezing temperatures through biochemical trstolut3 /Acre Roan AAR C,aat.eas Cz....trr$ • Scientists Find a Shared Gene in Dogs With Compulsive Behavior A kw to understandingobsessive behavice in pee* may lie in some dogs • Doan Gone OtrAnsrve OT, S4Asuo Da.CrOB. Ancient Egypt's Toxic Makeup Fought Infection, Researchers Say ur ',LW, A t, The elaborate eye makeup worn by ancient lap-pions served as a toxin that 1344 bacteria and helped prevent infections wording to • slew report. ow. • 02110 ....0r0X311. a Asence editor, explores some of the topics addressed in this week's Science Times. SC 'INC-LE SUBSCRIBE. 41 Sconce Tents Posuat 25:17 Science Columns OBSERVATORY Desert Spider Discovery on Jordan-Israel Roeder In a crossborder study, biologon flan Israel and Jordan found a new spider species Cerbalus aravensis lying in Aram Talky nod dunes. tkyo Ctriewswy C,ou-re OBSERVATORY The Platypus la Cute but Far From Harmless Them ak platypus is among the few all that produce serum. and researchers in Japan are trying to determine why that venom io painful. OBSERVATORY Why Alaska hill Free of Eason Valdes Crude Scientists attributed the persistence of oil in Prince William Senorita its being trapped in a lower. lega-prnneabk ayer of the OSA MOIST POPULAR. SCIENCE L AMATO °LOCOED I. EWE), Lurnitaa 3•D Jungle Is a Biolowyt's Dream 2. SOtntists kind a Shared Gene in Dogs With Compulsive Behavior 3. Carp DNA Is Found in lake Michigan 4. Therapists Report Increase in Green Disputes S U.N. Official Says Climate Deal Is at Risk 6. Mangling Monter* With Smal Sups 7. Gement Study Provides a Cent:nil Earb- Unmans 8. U.N. Panel's Glitter Warning Is Criticised as lisaggerated 9. Ancient Pope's Maio Makeup loath, ',denial. Researchers Say to. Dort Earth. A Darabk Yet Vulnerable Eden in Anon:nib Go to Conches lc • Selected Posts Front 0 Seisnatelosi OSCIT LA TOW SynthrtiC Voices • • - ' ANCRIAJNPIANCIPALS Seven Essential Elements of Quantum M..' CASsulIONS BOOK Queer in the Country DE nein/ GORIER Oa Intuition Reed nom from Soso:Opp; can. ria Science EFTA01089384 • \itork pe ZNr. Arloaracil visualizing.org WOE gt "' EFTA01089385 NSWIiz • 9 + V hell'', frome.visullizing.0,91 CoNir Si.e.e, Adorn Bey (Upon Sere rs,...1ans visualizing.org Making sense of complex issues through data and design MEM PARTNERWTH aI l •I>. Fo . Pt4itealico ci Mono F",-76“ e.1963. Pars. Min> awa ocean war •-• 6707.6700 r UV. or MO Get Data Get Started MT[ WM'S ,C.Ar Visualizing Radiation AF .1lpOrsiit nears stunk b met dee risks rudecr beast an awe eroseac reminds us rat ins tee dose !rotes ter meat bee dee speed e the dose es ecsrdly cntsol issues "..1-e-rh. dedted 'Asp:Um:ode Related Com > Sudecr etzdtuton aort by rtleedxSo rsas oersCer.sepon ecedspucke 2011. risdeor ;ewer. Jet*, oft t. edema Explore Visualizations EFTA01089386 Business Update — Visualizing • Launched October 2010 • We earn $75,000/month against GE services contract • 33 Academic Partners around the world • Marathon Program: $200,000 (London, Sao Paulo, Munich, Sydney, New York) • Visualizing Europe: $35,000 (Brussels) • Wall Street Journal media partnership (others in development: Huffington Post, CNN, WNYC) • In development on an embeddable Visualizing Media Player (like YouTube and Vimeo) 11 EFTA01089387 1111 tl ill lo I'm I WOO, .• •••••••• d/me•••• ••••••• iremo• "Cd;as "." Market The Man Who Couldn't Keep a Beat ••••-•-ews esowwww, wwir•—rw.cstwumauvro.,,„ r-7-.•=-••7- • OPTIONS CENTER Manchester, DX: Rudest City? mama sea leamemmenameem••••••••••• cc: This Weekend's Review: March 3.5 Ilwr"'"4"*"'"'”`" T`rECEISst atien t“..: ne At the End artist Dar. 3/04/It era •WIlealaelleana••••••••••• In the Heat, Beanballs Fly Wee • e 4/5/Imemis Ism/ —a te U- R kr,-;,' I visualizing.org EFTA01089388 CI MEI ! ! • II I II I . H! Ole EFTA01089389 Rethinking National Competitiveness in a Resource-Constrained World JaxonBb DE visualizing 1. abil. failkid c• • 1141 7. In al..... ••.a. a Una) Am .....r . or - rw. re ay — _ ro ...Is. _ -.-.— row 1 yaft ., e l , SO ca• - AINI•Vole C .47....„•11/.111all al••• •• y a LH) for ... L — rom le — arm WIT .,....u.s dr: Fp era labothar . 1: — ..r ut....• Oa,. Nrt nel -- ob. a JD j1••••••• M. tat.. My ad. a ...m...7S. - a rialabt..... • a 4•111I1. - "inlaid" . %cambia '''' Yu , blern.0 — lor Ora .... re. _ jollaVA _ /P.. Ymie I 0.. a_ a 4. IrcriN ......--alrr - •••••1 a . 1LIMP. .al•• .m. a Wein al im..• WM — ft.... I-MG goldlea — - _ . rolo ,.. r _ r. .....s - 6.0110 . 111.1 • • 11,10d a . - I16.0.•• a al a - . a 4.• ./.. ..1* .- Snail a 100. • a . O.. SS. • MISOC.1011, NS sea* EFTA01089390 i f orszacEiiiaLISa=g1Ms-- . mossy • ••••••1•1••• P.. is's... •" %ria Aisne fel.. tan .1•••••Ing J•• wilmaVe•••• 1•41••••1 0 • Say* V VQ&A O lill ......-.. ,0. :illoisll EFTA01089391 Business Update — Visualizing • • "Beyond educating the American public about the niceties of government spending, Google's broader aim is to bring artistic harmony to the innumerable bits of data sloshing around on the web. But it is not the first to enter the infographic fray. Other similar projects, such as Visualizing.org (by General Electric), have been around for some time. These are the latest instances of a growing trend to render days in ways that are information and aesthetically appealing." — The Economist • "Ever sweated over how to make the data in your PowerPoint chart more eye-catching? Well, the data visualizations on Visualizing.org catch eyes, suck them out of their sockets, and send them on a ride they'll never forget. Get ready for some crazy, unthinkably fresh ways of looking at data. But watch out. Once you cross the event horizon, you can never escape. The site was launched by Seed Magazine and GE. Anybody can upload their visualizations of any data at all, and they've got a couple of contests running. The site is all socially networked out the wazoo, beautifully designed, under Creative Commons license, and blinged out with the standard open-source information-revolution vibe." — Wired • "We're head-over-heels with Visualizing.org— a new portal and community for 'making sense of complex issues through data and design' driven by the increasing need to understand the constantly proliferating body of pubic data available. The project is a mecca for designers, journalists and educators alike, offering a place to showcase work, discover remarkable visualizations and visually explore some of today's pressing global issues." — Brain Pickings 16 EFTA01089392 Business Update — Seed Visualization • • Seed Visualization helps companies, governments, and organizations understand, use, and communicate complex data through information design, data visualization, and software tools • Our clients use our work to inform strategic planning, support decision-making, and communicate complex ideas to internal and external stakeholders • Current customers: Bausch + Lomb (Healthcare), Amway (Consumer Goods), EMC (Technology) • In pipeline: Pfizer (Healthcare), Merck (Healthcare), GE Healthcare (Healthcare), MetLife (Insurance), Qatar Foundation (NGO), Government of Canada (Government), Government of Austria (Government), Itron (Energy), L'Oreal (Consumer Goods), Novartis (Healthcare), Walmart (Consumer Goods/Retail) • Average contract size: $87,000 • Contract range: $20,000-$170,000 17 EFTA01089393 Case Study: Visualizing Healthcare Seed Visualization worked with a Fortune 10 company to bring a new lens to healthcare. Using both proprietary (e.g. electronic health records) and nonproprietary data (e.g. global public heath), we created interactive visualizations to clarify and illustrate various aspects of healthcare considerations in order to advance understanding and inform the public discussion. seed visualization In collaboration with Interference Asthma Avon, yearly Mall, core cost Solynavold .1k Asthma $018 Penonal Cott fat trw.os, Cott 113,542 Total yroll, health core cost. lot Ix MS pottortls lo/k asthma $1.951.41.1 Age 50 1 EFTA01089394 Case Study: Shifting Demographics Seed Visualization was engaged by a global consumer goods company to help them better understand and develop strategy around the shifting demographic profile and habits of their customers in emerging markets. Employing simple user interfaces, we were able to combine dozens of complex data sets to yield holistic insights. seed visualization 4 EFTA01089395 Business Update — ResearchBlogging Number of Posts A. 40 ,fre e ,‘"? sfre 4/ t o Unique Blogs Posting Monthly IWO tarn AN MII Number of Registered Blogs 2000 1800 1803 1403 1203 10% 800 6O0 403 203 0 ,e 4,0 4/ 0 co,G 4, # e Active Blogs by Topic m y , . P I , . t w Conuir %own/ treneeve. " Askknerv. 2% hob', /Unman. Oaviurr.1% kanninatt 14 ..anal,/kMvnl. 1\ A•..{... 3% !twit 4% Neieserei lean bOon hodarf , ". 20 EFTA01089396 May 27. 20C1 04:07 PM 10 views May 27. 2009 06:20 PM 4 views gi Research Blogging Home RSS Blot's Re later News Forums Help Post List Leonardo Da Vinci and the FO-F1 ATPase by 1610 FredDego r Byte Sze &Obey We namely associate the rotary mechanism with human engineering. rather than wth nature. Maybe b is human arrogance havrg invented the wheel as a form of locomotion. No other creature uses wheels for Ixomolor (but see below), hence we are smarter then nature since we came up with an engineering sokitiar She dil not... Read more ).? Junge. W., Seise, H.. & Engelbrecht, S. (2009) Torque generator and elastic power transmission in the rotary FOF1-ATPase. Nature. 459(7245). 364-370, 10.1039inature08I45 The autistic way of laughing by Michelle Dawson r The Autism Criss There are real and fake smile that can be distinguished %/suety. If you know how. and it turns out that there are real and fake laughs. Wiliam Hudenko, a clinician and researcher. paterly explained this to me at IMFAR 2009. Reel laughs are 'voiced' versus fake laughs that are 'unvoiced' and these two kinds of laughs can be distinguished acoustical/. Hudenko et al. (in press) describe voiced laughs as having a 'tonal. song-We (wally' and as 'strongly associated with postiya affect• wN Read mote Hudonko. W.. Store. W.. 8. Bachorowski, J. (2009) Laughter Defers in Children with Autism: An ACOuSUC Analysis of Laughs Produced by omicron wch and Wehout the Disorder. Journal of Autism and Developmental Disorders. DOI. 10.1C071s10803-009- 0752-1 Psychology Social Science Autism Etc:, ert A gene for music? by Henkjan Honing in Music Matters Neuroscience Clinical Research Psrcholocry LOGIN (fowl password?) Go SEARCH Search AdvanC _Se-arcn i SICYSI Al Prr• TOPICS Anthropology Astronomy Bbotigy Chemistry Cinical Research Cempuier Science Bairn° Geosclences Heath Matins Neuroscience PMosophy Physics Psycholcgy Sochi Science Floweret./ Scholernp Other DATES Today yesterday Last Screen Days This Month Last Month VEW FAQ Engash EFTA01089397 nos one accelerating the publication of peer-reviewed science Search articles... 111 S'‘ R Home Browse Articles About For Readers For Authors and Reviewers Journals Hubs PLoS.org Explore Our Content In the News ) Intense Habitat-Specific Fishenes-Induced Selection at the Molecular Pan I Locus Predicts Imminent Collapse of a Major Cod Fishery ) Shellfish Face Uncertain Future in High CO2 World: Influence of Acidification on Oyster Larvae Calcification and Growth in Estuaries • Ancient Skeletal Evidence for Leprosy in India (2000 B.C.) Twelve Years' Expenence with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Talc The remarkably complete fossil primate (known as "Ida"), discovered in the Messel Pit in Germany and named Darwinius masillae, which lived around 47 million years ago, was descnbed in a recent PLoS ONE article. You can find a selection of the extensive news coverage of the finding on our evervONE Woo and a more comprehensive list via G000le Nevis. Looking for a paper that has been covered by the media? Try our search functionality. In the Blows ) CONSERVATION: Hope for Accelerated Ecosystem Recovery in Phased • Gonna (Evolve To) Sing You My Love Song in NeuroWhoal • Oldest Evidence of Leorosv Found in India in Anthropology.net ) Paleogenomics and the Temperate Goat in Ecographica Most Recent Articles 0 A selection of articles published in the last 2 days What is PLoS ONE? An interactive open-access journal for the communication of all peer-reviewed scientific and medical research. More New Primate Species Read the freely available article by lam Hurum and colleagues to learn more about the exceptionally complete and well-preserved fossil of the Eocene primate, Danytnius masMae. Visit gur ovorvONE blow for the crory on the publication as well as a summary of some of the extensive, international media coverage. In the News Read the latest coverage of PLoS ONE articles /1) Open Source Science ir PLoS interviewed on A World of Pass:betties Open Access Week 19-23 October 2009 Discover a career at NIH: Ws about life EFTA01089398 P. Groth and T. Gurney, Studying Scientific Discourse on the Web Using Bibliometrics (2010) EFTA01089399 Holdings - [repeated 12 times] „ Seed Visualization (100%) 24 EFTA01089400 An Overarching Mission ResearchBlogging helps scientists and the general public track online discussion surrounding peerreviewed science Seed Visualization uses science and design to help companies drive decision-making and business intelligence, and communicate complexity Seed Media Group develops groundbreaking media and technology to advance science and its potential to improve the state of the world ScienceBlogs presents science from all angles through social and digital media Visualizing is a community of creative people working to make sense of complex issues with data and design PLA.NET powers open science at scale with a revolutionary open- source 0/S and proprietary enterprise applications 25 EFTA01089401