DS9 Document EFTA01112783

2012 MUTEWATCH kfr EFTA01112783 THE EVOLUTION AND THE FUTURE "The Mutewatch is the evolution and the future direction we're headed as far as digital watches go. The Mutewatch is without a doubt one of the most amazing pieces of tech you can put on your wrist. We love it, we love using it, and we want to see it evolve even further." Gadgetnzac July 2012 MUTEWATCH Mutewatch 2012. All lights reserved. www.mutewatch.com Not EFTA01112784 The Watch Market 47 billion USD GLOBAL REVENUE ENO http://www.prweb.comfreleases/watches/clocks/orweb8358884.htm MUTEWATCH EFTA01112785 The Watch Market High Usability Low Functionality MUTEWATCH STEEL WATCHES MEDIUM TO HIGH PRICED PLASTIC WATCHES MEDIUM PRICED MEDIUM PRICED Low Usability -SMART" WATCHES MEDIUM PRICED in High Functionality DIGITAL WATCHES MEDIUM PRICED Mutewatch 2012. All rights reserved. www.mutewatch.com tot EFTA01112786 Meet the Mutewatch The first touchscreen watch with vibrating timer and alarm functions TAP TO ACTIVATE THE TOUCHSCREEN MUTEWATCH SWIPE THROUGH CLOCK, ALARM AND TIMER reddot design award winner 2012 SILENT VIBRATIONS ALERT YOU LWHEN YOUR ALARM OR TIMER GOES OFF Mute,a.ch 2012. All rights reserved. www.mutewatch.co'n tot EFTA01112787 The Product 111111 1 M 11 ITIWITIIII - Capacitive and easy-to-use touchscreen /b.. AEI. INIkIlk ARM,. - Connect via built in USB port to charge or upgrade firmware - A simple flick of the wrist activates the glowing display MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com tot EFTA01112788 A MASTERPIECE "I have a Mutewatch, which is almost undetectable as a watch. [...] It's a masterpiece of combining materials in ways I've never before seen. Very creative and unique. It has alarms and timers and all. You swipe your finger, gesture style, on the display to set it up and control it." Steve Wozniak APPLE CO-FOUNDER MUTEWATCH #LoveThisProduct "Waited over a year and it is finally here. Mutewatch you are insane." Paul Tellefsen DEDICATED FACEBOOK FAN Mutewatch 2012. All rights reserved. www.mutewatch.com IAN EFTA01112789 VECKANS AFFARER WATCH FEATURE Market Penetration PRESS FROM ALL OVER THE WEB FEATURED THREE TIMES SELECTED PRESS CLIPPINGS DAGENS INDUSTRI ur viicker Appleguru VISITORS FROM ALL OVER THE WORLD VISITORS JUNE 2012 WATCH BRAND OF THE YEAR SvD NARINGSLIV Urentreprenor sem s►aly tot EFTA01112790 Sales PRODUCTS SOLD 10000 MUTEWATCH GLOBAL LAUNCH PARTY AT V00 STORE, BERLIN IN-STORE EVENTS NW Mutewatch 2012. Alt rights reserved. www.mutewatch.com EFTA01112791 Sales Strategy KEEP TENDING TO KEY ACCOUNTS MUTEWATCH BRANCH OUT TO HIGH END CONSUMER ELECTRONICS CHAINS & STORES Premium Reseller PROMOTE THE FACTS - Mutewatch is a great product to offer since it, compared to a cell phone or PC, has a great gross margin per unit sold. - This is just the beginning of the revolution of the digital watch industry, Mutewatch is more than just a product it is an consumer electronics brand made for real people, by real people. - The way forward is to utulize new technologies never before combined in digital watches such as, LED, touchscreen and vibrating alarms. Mutewatch 2012. All rights reserved. www.mutewatch.com tot EFTA01112792 Stores ,, W. 4 4 ff r "ES 100 PREMIUM STORES WORLDWIDE Canada ab NA er ho ao WY ta ne IT2tild Mae Mo ay 03. 0 OR AR i h MAXFIELD LOS ANGELES (Rattn./41 Sca rapa In AL Seneruela rii.yana Colombia SuRnest 1 il , ••••Ing Pehr Chile Bra mal m.. 90101.11 Paraguay tt —1 al kela ni inland Eire os, united Kingdom COLETTE Morot co 1.3~In 3.31.8,• Ma unta nia Alpenu Mali Portugal 0.01•14 Paw Ghana Nigeria G bal ['ON å stnant, le pli«, Romanla Renu... I tAAdc Ca«. i iaarYeri Sr.. e• bad Chad DR Congo Tarmnu Angola Zambia monlingigue Namibia Zimbabwe Solawarw IMdagamar Kara k hata n Ur bak ostan rgy„,„, Turameselan Afghanistan Pa h nian N.01.1 India Pecema otennuo Menigolia ty 'hamnar (Burma) 31`"0313 b j"' RESTIR TOKYO La. 2 Vietnam, Pnilippinn Papua Nto Gulna, CARA & CO Algerierna Soulti A/ rica SYDNEY EFTA01112793 Stores MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com MN. EFTA01112794 The Team A I MAI-LI HAMMARGREN CEO/CO-FOUNDER MUTEWATCH OSCAR RITZEN PRAGLOWSKI CTO/CO-FOUNDER GUSTAV HAMMARGREN CFO/CO-FOUNDER JOHAN THELANDER CHIEF OF ENGINEERING PARTNER LIVIA MOORE BRAND MANAGER FREDRIK LUNDIN R&D/PARTNER tot MALIN SPJUT ACCOUNT MANAGER PARTNER Mutewatch 2012. All lights reserved. www.mutewatch.com EFTA01112795 The Board ROBERT AHLDIN CHAIRMAN MUTEWATCH A I MAI-LI HAMMARGREN OSCAR RITZEN PRAGLOWSKI Mutewatch 2012. AU rights reserved. www.mutewatch.com mtv EFTA01112796 -- . [repeated 3 times] .." • rr- WAREHOUSE' - 4 , ' STOCKHOLM . NORRKOPING ": il WAREHOUSE . NEW YORK . e"-- ELECTRONICS SUPPLIER \ - GUANGZHOU . ASSEMBLY & OVERMOLDING .1 \ill ! • • TAIPEI i '44' _ . . I r \,. v Ne - \ I ' 4 Y.* ile 4 Rill EFTA01112797 Scalability SUPPLIERS READY TO SCALE UP DELIVERIES MUTEWATCH SERVES 40 COUNTRIES AND COUNTING I Muttwatch coma in three colours. selected for tameless elegance. Buy Online Plan Sc' NOE /frig I PROVIDES FULL CONTROL OVER ALL SALES /wawa Was I 'SS II fess a. 0.1•• d 75$ 315.441 UK ream •M• Mtn I/S/IIS•1 as as 153 $17 5 1 Sria SEK • MOSS MIMS S • K fa 'at ZOO • IM\O • PS ▪ 34 It• weds a IMP Karen •.•• - mane 'all. 4 SONS INIORINI • *AMY S Mr AO 40. ise St/ ILO XII .74 • et SAS Ine OS II lane WE taw MI a • 40 II CO Cane 144••• GNI e •<•• *INNS. • Wale A. fl oc, nolo Vow. ANS II .501 I A ••••." • tr. Appcuitlit — .00.1•1••• •••1110/NRSI sm. 0•••••••••.0all • m oF wit ▪ —MS 0•0 Oesti•••• Ina IF all PONS I•In. OMSK,. ow. S. ••••••,••••• • arms • a Ira ass Vale MHO e Yen, S 01 ...cork !ES SAS •••• •••••••al • Olin vie se IP a • sae Mutewatch 2012. All rights reserved. www.mutewatch.com M" EFTA01112798 Contact MUTEWATCH BOX 23035 104 35 STOCKHOLM SWEDEN Livia Moore Brand Manager/Partner + /+ Mai-Li Hammargren CEO / co-founder MUTEWATCH Mutewatch 2012. All lights reserved. AhN EFTA01112799