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CASBS
.
Statantord University
Solving Problem,.
Summer 2012
Behavioral Science Summit
Informing the Public
Center for Advanced Study in the Behavioral Sciences at Stanford University
The Center for Advanced Study in the Behavioral Sciences (CASBS) at
Stanford University is at the forefront of behavioral science and its
application to contemporary issues. We are an idea incubator—a place where
ideas are generated, tested, applied to address important problems, and
shared with industry, government, and the world at large. Our scholars and
scientists, who come for a year as Center Fellows, include 22 Nobel
Laureates, 14 Pulitzer Prize winners, 44 winners of MacArthur "Genius
Awards," and hundreds of members of the National Academies. They have
authored such game-changing books as Freakonomics and The Visual
Display of Quantitative Information.
Our first annual Behavioral Science Summit, on the theme of SMS-Social
Meets Science: Bite-Sized Nuggets of Knowledge, will be held on June 29,
2012, at Stanford University.
The Summit will highlight the latest developments in behavioral science and
will do so in a conversational and interactive format. We are pleased to
announce keynote addresses by two thought-provoking authors who have
popularized behavioral science findings—Malcolm Gladwell (author of Blink,
Tipping Point, and Outliers) and Steven Pinker (author of Blank Slate and
The Better Angels of Our Nature). Complementing these two headliners will
be interactive, parallel sessions led by 18 experts in fields such as behavioral
economics, applied neuroscience, bioinformatics, and big data analytics. We
will foster conversation by providing basic information on the topic of each
session in advance, having the expert kick off the session with a brief
introduction, and opening up discussion between the expert and the Summit
participants. Participants will have ample time to quiz, debate, and follow-up
interesting points.
Entrance to the Summit is by invitation only.
Center for Advanced Study in the Behavioral Sciences at Stanford
www.casbs.org
EFTA01176701
CASBS Summit 2012 Guest Speakers
CASBS
Summer 2012
at
Stanford University
Behavioral Science Summit
Solving Problems
Informing the Public
Center for Advanced Study in die Behavioral Sciences at Stanford University
CASBS Summit 2012: Where Social Meets Science:
Bite-sized Nuggets of Knowledge
r
Opening Keynote: Malcom Gladwell
Author and staff writer with The New Yorker
One of Time Magazine's 100 Most Influential People (2005), Gladwell has
authored four New York Times #1 bestsellers: The Tipping Point: Now Little
Things Make a Big Difference, Blink: The Power of Thinking Without Thinking,
Outliers: The Story of Success, and What the Dog Saw: And Other
Adventures. Known for his ability to interpret new ideas In the social sciences
and make them understandable, practical, and valuable, Gladwell is always
thought-provoking and has a penchant for upending traditional thinking.
Closing Keynote: Steven Pinker
Harvard College Professor and Johnstone Family Professor of
Psychology at Harvard University
Listed among Foreign Policy and Prospect magazines' The World's Top 100
Public Intellectuals (2005, 2008), Pinker is widely known for his advocacy of
evolutionary psychology and the computational theory of mind. Ills latest
book, The Better Angels of Our Nature, argues that—contrary to popular
belief—violence has declined over long stretches of time and today we may be
living in the most peaceable era of our species' existence.
Ask the Experts
Nalini Ambady
An expert on non-verbal
communication, Ambady has
studied the use of split-second
decisions—intuition—in judging
other people. Some of her studies have
focused on the effectiveness of teachers
based on their quick impressions (what
have been called "thin-slice judgments") of
students.
Max Bazerman
Bazerman's most recent
research takes a behavioral
approach to ethics, with the
aim of promoting meaningful
and significant change in ethical behavior.
Bazerman argues that such change Is
crucial for the future of the business
community.
Center for Advanced Study in the Behavioral Sciences at Stanford
www.casbs.org
EFTA01176702
CASES Summit 2012 Guest Speakers
Colin F. Camerer
A leading behavioral economist
and game theorist, Camerer has
used brain scans to discover
why people are often irrational
when they make economic decisions. He
has applied these findings to discuss how
the State develops and implements policy.
Carol S. Dweek
Dweck studies how self-
conceptions guide behavior. Her
"Brainology" software helps
users believe that intelligence
can be developed, which leads to greater
motivation and better test scores. Her book
Mindset expands this "growth mindset"
concept into business, sports, and
relationships.
Daniel Gilbert
Gilbert studies how people
think about the future, and
why they mispredict their own
emotional reactions to future
events. He is best known for his New York
Times bestseller Stumbling on Happiness,
and as the host of the PBS television series
This Emotional Life.
Enter Hargittal
Hargittal's research focuses on
the social and policy implications
of information technologies with
a particular interest in how IT
may contribute to or alleviate social
inequalities. One of her recent publications
is "Why Parents Help Their Children Lie to
Facebook about Age."
Robert W. Levenson
Much of Levenson's work
focuses on the nature of human
emotion, including variations in
emotion associated with age,
gender, culture, and pathology. He also
studies emotion in interpersonal
interactions.
Laura L. Carstensen
An expert on the aging mind,
Carstensen's research has
debunked stereotypes of the
elderly. She argues that the
graying of our population Is an opportunity
to improve transportation, redesign the
suburbs, and gain from the talents and
experience of our elders.
James H. Fowler
Fowler studies social networks
and is best known for his work
documenting the spread of
obesity, smoking, and happiness
through social networks. Fowler's newest
research focuses on Facebook friendship as
a predictor of voter mobilization.
Joshua D. Greene
Greene's research lies at the
intersection of philosophy,
psychology, and neuroscience.
He studies the place of free will
in the context of scientific findings about
how the brain works, and he also has a
general interest in the nature and neural
foundations of morality.
David I. Laibson
Laibson studies behavioral
finance and the psychology of
economics. He has shown that
small incentives and changes to
default options in retirement plans can
dramatically affect the amount people
choose to save. He has also studied why
people discount future consequences of
present actions.
Elizabeth F. Loftus
Loftus is known worldwide for
her work on memory and has
conducted extensive research
on the nature of false
memories. She is also a well-known expert
witness in criminal trials, often testifying on
repressed memories.
Center for Advanced Study in the Behavioral Sciences at Stanford
www.casbs.org
EFTA01176703
CASBS Summit 2012 Guest Speakers
Michael W. Macy
Macy uses data from online
networks, laboratory
experiments, and
computational models to
explore how norms, opinions,
emotions, and collective action emerge
and spread through local interaction. Most
recently he has used Twitter to map mood
variations at different times of day all
over the world as well as to track the
development of Arab Spring.
Kenneth Prewitt
Prewitt studies racial
classifications and the
census. He has led a parallel
career outside the academy
as director of the U.S.
Census Bureau (1998-2001), director of
the National Opinion Research Center,
president of the Social Science Research
Council, and senior vice president of the
Rockefeller Foundation.
Barry Schwartz
Schwartz's work explores the
social and psychological effects
of free-market economic
institutions on moral, social,
and civic concerns. For example, his book,
The Paradox of Choice: Why More is Less,
examines the often-paralyzing effects of
too much choice, whereas in Practical
Wisdom he discusses the pitfalls of
replacing discretion with rules and
incentives.
Clifford I. Nan
Nass is co-creator of The
Media Equation Theory that
claims that people
unconsciously tend to treat
computers and other media
as if they were either real people (or
real places), leading them to behave
and respond to these experiences in
unexpected ways. He is a renowned
authority on human-computer
interaction and is known for his work
on the effects of multitasking.
Robert J. Sampson
Sampson's research covers
a variety of areas, from
crime to well-being and
civic engagement, related
to the social structure of
the city. For example, Sampson has
used sophisticated methodologies to
study the behavior of immigrants (legal
and illegal) in the United States.
Robert I. Sutton
Sutton studies innovation,
leaders and bosses,
management, the links
between knowledge and
organizational action, and workplace
civility. His New York Times and
Business Week bestseller, The No
Asshole Rule: Building a Civilized
Workplace and Surviving One That
Isn't, was written during his CASBS
Fellowship year.
Center fin- Advanced Study in the Behavioral Sciences at Stanford
www.casbs.org
EFTA01176704
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