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CASBS . Statantord University Solving Problem,. Summer 2012 Behavioral Science Summit Informing the Public Center for Advanced Study in the Behavioral Sciences at Stanford University The Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University is at the forefront of behavioral science and its application to contemporary issues. We are an idea incubator—a place where ideas are generated, tested, applied to address important problems, and shared with industry, government, and the world at large. Our scholars and scientists, who come for a year as Center Fellows, include 22 Nobel Laureates, 14 Pulitzer Prize winners, 44 winners of MacArthur "Genius Awards," and hundreds of members of the National Academies. They have authored such game-changing books as Freakonomics and The Visual Display of Quantitative Information. Our first annual Behavioral Science Summit, on the theme of SMS-Social Meets Science: Bite-Sized Nuggets of Knowledge, will be held on June 29, 2012, at Stanford University. The Summit will highlight the latest developments in behavioral science and will do so in a conversational and interactive format. We are pleased to announce keynote addresses by two thought-provoking authors who have popularized behavioral science findings—Malcolm Gladwell (author of Blink, Tipping Point, and Outliers) and Steven Pinker (author of Blank Slate and The Better Angels of Our Nature). Complementing these two headliners will be interactive, parallel sessions led by 18 experts in fields such as behavioral economics, applied neuroscience, bioinformatics, and big data analytics. We will foster conversation by providing basic information on the topic of each session in advance, having the expert kick off the session with a brief introduction, and opening up discussion between the expert and the Summit participants. Participants will have ample time to quiz, debate, and follow-up interesting points. Entrance to the Summit is by invitation only. Center for Advanced Study in the Behavioral Sciences at Stanford www.casbs.org EFTA01176701 CASBS Summit 2012 Guest Speakers CASBS Summer 2012 at Stanford University Behavioral Science Summit Solving Problems Informing the Public Center for Advanced Study in die Behavioral Sciences at Stanford University CASBS Summit 2012: Where Social Meets Science: Bite-sized Nuggets of Knowledge r Opening Keynote: Malcom Gladwell Author and staff writer with The New Yorker One of Time Magazine's 100 Most Influential People (2005), Gladwell has authored four New York Times #1 bestsellers: The Tipping Point: Now Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, and What the Dog Saw: And Other Adventures. Known for his ability to interpret new ideas In the social sciences and make them understandable, practical, and valuable, Gladwell is always thought-provoking and has a penchant for upending traditional thinking. Closing Keynote: Steven Pinker Harvard College Professor and Johnstone Family Professor of Psychology at Harvard University Listed among Foreign Policy and Prospect magazines' The World's Top 100 Public Intellectuals (2005, 2008), Pinker is widely known for his advocacy of evolutionary psychology and the computational theory of mind. Ills latest book, The Better Angels of Our Nature, argues that—contrary to popular belief—violence has declined over long stretches of time and today we may be living in the most peaceable era of our species' existence. Ask the Experts Nalini Ambady An expert on non-verbal communication, Ambady has studied the use of split-second decisions—intuition—in judging other people. Some of her studies have focused on the effectiveness of teachers based on their quick impressions (what have been called "thin-slice judgments") of students. Max Bazerman Bazerman's most recent research takes a behavioral approach to ethics, with the aim of promoting meaningful and significant change in ethical behavior. Bazerman argues that such change Is crucial for the future of the business community. Center for Advanced Study in the Behavioral Sciences at Stanford www.casbs.org EFTA01176702 CASES Summit 2012 Guest Speakers Colin F. Camerer A leading behavioral economist and game theorist, Camerer has used brain scans to discover why people are often irrational when they make economic decisions. He has applied these findings to discuss how the State develops and implements policy. Carol S. Dweek Dweck studies how self- conceptions guide behavior. Her "Brainology" software helps users believe that intelligence can be developed, which leads to greater motivation and better test scores. Her book Mindset expands this "growth mindset" concept into business, sports, and relationships. Daniel Gilbert Gilbert studies how people think about the future, and why they mispredict their own emotional reactions to future events. He is best known for his New York Times bestseller Stumbling on Happiness, and as the host of the PBS television series This Emotional Life. Enter Hargittal Hargittal's research focuses on the social and policy implications of information technologies with a particular interest in how IT may contribute to or alleviate social inequalities. One of her recent publications is "Why Parents Help Their Children Lie to Facebook about Age." Robert W. Levenson Much of Levenson's work focuses on the nature of human emotion, including variations in emotion associated with age, gender, culture, and pathology. He also studies emotion in interpersonal interactions. Laura L. Carstensen An expert on the aging mind, Carstensen's research has debunked stereotypes of the elderly. She argues that the graying of our population Is an opportunity to improve transportation, redesign the suburbs, and gain from the talents and experience of our elders. James H. Fowler Fowler studies social networks and is best known for his work documenting the spread of obesity, smoking, and happiness through social networks. Fowler's newest research focuses on Facebook friendship as a predictor of voter mobilization. Joshua D. Greene Greene's research lies at the intersection of philosophy, psychology, and neuroscience. He studies the place of free will in the context of scientific findings about how the brain works, and he also has a general interest in the nature and neural foundations of morality. David I. Laibson Laibson studies behavioral finance and the psychology of economics. He has shown that small incentives and changes to default options in retirement plans can dramatically affect the amount people choose to save. He has also studied why people discount future consequences of present actions. Elizabeth F. Loftus Loftus is known worldwide for her work on memory and has conducted extensive research on the nature of false memories. She is also a well-known expert witness in criminal trials, often testifying on repressed memories. Center for Advanced Study in the Behavioral Sciences at Stanford www.casbs.org EFTA01176703 CASBS Summit 2012 Guest Speakers Michael W. Macy Macy uses data from online networks, laboratory experiments, and computational models to explore how norms, opinions, emotions, and collective action emerge and spread through local interaction. Most recently he has used Twitter to map mood variations at different times of day all over the world as well as to track the development of Arab Spring. Kenneth Prewitt Prewitt studies racial classifications and the census. He has led a parallel career outside the academy as director of the U.S. Census Bureau (1998-2001), director of the National Opinion Research Center, president of the Social Science Research Council, and senior vice president of the Rockefeller Foundation. Barry Schwartz Schwartz's work explores the social and psychological effects of free-market economic institutions on moral, social, and civic concerns. For example, his book, The Paradox of Choice: Why More is Less, examines the often-paralyzing effects of too much choice, whereas in Practical Wisdom he discusses the pitfalls of replacing discretion with rules and incentives. Clifford I. Nan Nass is co-creator of The Media Equation Theory that claims that people unconsciously tend to treat computers and other media as if they were either real people (or real places), leading them to behave and respond to these experiences in unexpected ways. He is a renowned authority on human-computer interaction and is known for his work on the effects of multitasking. Robert J. Sampson Sampson's research covers a variety of areas, from crime to well-being and civic engagement, related to the social structure of the city. For example, Sampson has used sophisticated methodologies to study the behavior of immigrants (legal and illegal) in the United States. Robert I. Sutton Sutton studies innovation, leaders and bosses, management, the links between knowledge and organizational action, and workplace civility. His New York Times and Business Week bestseller, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't, was written during his CASBS Fellowship year. Center fin- Advanced Study in the Behavioral Sciences at Stanford www.casbs.org EFTA01176704

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