EFTA Document EFTA01378033

develop as a standalone company. We believe that no one else in the category approaches the scale of our paid customer acquisition efforts. Monetization expertise: On a brand-by-brand basis, we continually test and customize our offerings to determine which features to offer for a fee and which features to offer for free. Over the course of our operating history, these tests have helped us develop significant expertise in maximizing revenue while maintaining a brand's ability to attract new u