Promotional Narrative for Self‑Help Book with No Substantive Leads

Working Remotely Killing Your BlackBerry Star Wars, Anyone? RESTRICTED READING: THE FEW THAT MATTER BONUS MATERIAL How to Get $250,000 of Advertising for $10,000 How to Learn Any Language in 3 Months Muse Math: Predicting the Revenue of Any Product Licensing: From Tae Bo to Teddy Ruxpin Real Licensing Agreement with Real Dollars Online Round-the-World (RTW) Trip Planner ACKNOWLEDGMENTS »> PREFACE TO THE EXPANDED AND UPDATED EDITION Tie 4-Hour Workweek was turned down by 26 out of 27 publishers. After it was sold, the president of one potential marketing partner, a large bookseller, e-mailed me historical bestseller statistics to make it clear—this wouldn’t be a mainstream success. So I did all I knew how to do. I wrote it with two of my closest friends in mind, speaking directly to them and their problems—problems I long had—and I focused on the unusual options that had worked for me around the world. I certainly tried to set conditions for making a sleeper hit possible, but I knew it wasn’t likely. I hoped for the best and planned for the worst. May 2, 2007, I receive a call on my cell phone from my editor. “Tim, you hit the list.” It was just past 5 P.M. in New York City, and I was exhausted. The book had launched five days before, and I had just finished a series of more than twenty radio interviews in succession, beginning at 6 A.M. that morning. I never planned a book tour, preferring instead to “batch” radio satellite tours into 48 hours. “Heather, I love you, but please don’t $4%* with me.” “No, you really hit the list. Congratulations, Mr. New York Times bestselling author!” HOUSE_OVERSIGHT_013801