InsightsPod business plan offering social media sentiment analysis services

InsightsPod Executive Summary Opportunity Problem The power of word of mouth is becoming more critical to businesses as has never been witnessed before. Negative aspects associated with a brand can leave a long-term impact on its reputation. If a customer is facing a problem with your product or service, the world is going to hear about it. On the contrary, social media has the ultimate ability to turn audiences into customers and communicate positive messages. A marketer's worst nightmare is a social media campaign gone wrong. In sucha situation, resources are diverted to fix the problem, disrupting the entire workflow. During a social media crisis, marketers are left with limited control over the market as the news spreads like wildfire. Businesses need to choose the right strategy and the most appropriate way to respond. With an increase in social media, marketing has become a two-way conversation between brand and consumer. Customers demand businesses to be proactive and efficient to meet their demands and InsightsPod provides businesses with the data to do just that and more. Solution InsightsPod is an ambitious, innovative new company that is helping businesses, governments, and investors in analyzing opinions, sentiments, emotions, and attitudes of people from social media. Imagine a customer leaves a bad review for your product. To improve your reputation and the overall customer experience, we help you identify which customer is dissatisfied in minutes. We help businesses determine a customer’s intent and buying habits. | Page 1 | CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028818