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Case File
dc-26186243Court Unsealed

Tourism Australia

Date
October 14, 2025
Source
Court Unsealed
Reference
dc-26186243
Pages
14
Persons
0
Integrity
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Summary

Original article by Dave Levinthal in Skift: https://skift.com/2025/10/15/foreign-tourism-boards-spend-tens-of-millions-to-attract-u-s-travelers/

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EFTA Disclosure
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I - REGISTRANT (b) Registration Number 1032 US office relocation in February 2025 Yes No Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Yes Yes Yes Yes Yes Yes K No Non NoD 1 The Exhibit C, for which no printed form is provided, consists ofa true copy ofthe charter, articles ofincorporation, association, and by laws of a registrant that is an organization. (A waiver ofthe requirement to file an Exhibit C may be obtained for good cause upon written application to the Assistant Attorney General, National Security Division. U.S. Department ofJustice, Washington, DC 20530.) U.S. Department of Justice Washington, DC 20530 1. (a) Name ofRegistrant Tourism Australia Ifyes, has the registrant filed an updated Exhibit C? Ifno, please file the updated Exhibit C. No |x] No [X] Non FORM NSD-2 Revised 10/23 For 6 Month Period Ending 06/30/2025 (Insert date) (c) Primary Business Address 6100 Center Drive, Suite 1150, Los Angeles, CA 90045 IF THE REGISTRANT IS AN INDIVIDUAL, OMIT RESPONSES TO ITEMS 3, 4, 5, AND 6. 3. Ifthe registrant previously filed an Exhibit C* 1, state whether any changes therein have occurred during this 6 month reporting period. Yes No H 2. Has there been a change in the information previously furnished in connection with the following? (a) If an individual: (1) Residence address(es) (2) Citizenship (3) Occupation (b) If an organization: (1) Name (2) Ownership or control (3) Branch offices (c) Explain fully all changes, ifany, indicated in Items (a) and (b) above. 2(b)(3): 2(c): Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM OMB No. 1124-0002; Expires October 31, 2026 Supplemental Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 2) Citizenship Position Date Assumed Position Date Ceased Services Name Foreign Principal Residence Address Citizenship Position Date Assumed Date Terminated Ifyes, furnish the following information: Name Position or Connection Foreign Principal Date Terminated Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 5. (a) Has any person named in Item 4(a) rendered services directly in furtherance ofthe interests of any foreign principal? Yes No [X] Ifyes, identify each such person and describe the service rendered. Name Foreign Principal(s) Represented (c) Have any employees or individuals (including partners, officers, directors or similar officials), who have filed a short form registration statement, terminated their employment or connection with the registrant during this 6 month reporting period? Yes No K (b) During this 6 month reporting period, did any employee or individual working in any capacity (including a partner, officer, director or similar official), other than in a clerical or secretarial capacity or in a related or similar capacity, begin rendering services to the registrant directly in furtherance ofthe interests of any foreign principal(s)? Yes No [X] (d) Have any employees or individuals (including partners, officers, directors or similar officials), who have filed a short form registration statement, terminated their connection with any foreign principal during this 6 month reporting period? Yes No 0 (b) Have any persons ceased acting as partners, officers, directors or similar officials ofthe registrant during this 6 month reporting period? Yes No 1X] Ifyes, furnish the following information: Name Ifyes, furnish the following information: Name Position or Connection 4. (a) Have any persons become partners, officers, directors or similar officials during this 6 month reporting period? Yes No (x] Ifyes, furnish the following information: Name Residence Address 6. Have short form registration statements been previously filed by all ofthe persons named in Items 5(a) and 5(b) ofthis supplemental statement or submitted with this filing? Yes No Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 3) II - FOREIGN PRINCIPAL Ifyes, furnish the following information: Foreign Principal Date ofTermmation Ifyes, furnish the following information: Foreign Principal Date Registered Foreign Prmcipal Date Amended Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 2 The term "foreign principal" includes, in addition to those defined in Section 1(b) ofthe Act. an individual organization any ofwhose activities are directly or indirectly supervised, directed, controlled, financed, or subsidized in whole or in major part by a foreign government, foreign political party, foreign organization or foreign individual. (See Rule 100(a) (9)). A registrant who represents more than one foreign principal is required to list in the statements he files under the Act only those principals for whom he is not entitled to claim exemption under Section 3 ofthe Act. (See Rule 208.) 3 The Exhibit A, which is filed on Form NSD-3, sets forth the information required to be disclosed concerning each foreign principal. 4 The Exhibit B, which is filed on FormNSD-4, sets forth the information concerning the agreement or understanding between the registrant and the foreign prmcipal. 9. In addition to those named in Items 7 and 8, if any, list the foreign principal(s) whom the registrant continued to represent during this 6 month reporting period. Australian National Travel Association 8. Has the registrant registered for any new foreign principal(s)2 during this 6 month reporting period? Yes No E 7. Has the registrant's connection with any foreign principal(s) ended during this 6 month reporting period? Yes No ® 10. Durmg this 6 month reporting period, has the registrant filed an amendment for changes to Exhibits A3 and/or B4 previously filed for any foreign principal(s)? Yes No [X] Ifno, and there is a change to any Exhibit A and/or B, please file an amendment ifit is required. Ifyes, furnish the following information: Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 4) III - ACTIVITIES Ifyes, identify each foreign principal and describe in full detail all activities and services: Activities/Services Set forth below a general description ofthe registrant's political activities. Purpose Ifyes, describe fully. Foreign Principal Activities/Services Ifyes, identify each foreign principal and describe in full detail all such political activity, indicating, among other thmgs, the relations, interests and policies sought to be influenced and the means employed to achieve this purpose. Ifthe registrant arranged, sponsored or delivered speeches, lectures, social media, internet postings, or media broadcasts, give details as to dates, places of delivery, names ofspeakers and subject matter. The response must include, but not be limited to, activities involving lobbying, promotion, perception management, public relations, economic development, and preparation and dissemination of informational materials. 5 "Political activity." as defined in Section l(o) ofthe Act, means any activity that the person engaging in believes will, or that the person intends to, in any way influence any agency or official ofthe Government ofthe United States or any section ofthe public within the United States with reference to formulating, adopting or changing the domestic or foreign policies ofthe United States or with reference to political or public interests, policies, or relations ofa government ofa foreign country or a foreign political party. Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Foreign Principal See Appendix for Response 13. In addition to the above described activities, if any, has the registrant engaged in activity or rendered any services on its own behalfwhich benefits the registrant's foreign principal(s)? Yes No ® 12. During this 6 month reporting period, has the registrant, on behalf of any foreign principal, engaged in political activity5 as defined below? Yes No IE 11. During this 6 month reporting period, has the registrant engaged in any activities for or rendered any services to any foreign principal named in Items 7, 8, or 9 ofthis statement? Yes 0 No Set forth below in the required detail the registrant's political activities. Foreign Prmcipal Date Contact Method Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 5) IV - FINANCIAL INFORMATION Ifno, please explain why no monies were received. (b) RECEIPTS - FUNDRAISING CAMPAIGN Yes No Ifyes, indicate the date the Exhibit D was filed. Date Ifno, please file the required Exhibit D. Ifyes, furnish the following information: Foreign Prmcipal Date Received From Whom Purpose Thmg ofValue Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 6, 7 A registrant is required to file an Exhibit D ifhe/she collects or receives contributions, loans, moneys, or other tilings ofvalue for a foreign principal, as part ofa fundraising campaign. (See Rule 201(e)). 8 An Exhibit D, for which no printed form is provided, sets forth an account ofmoney collected or received as a result ofa fundraising campaign and transmitted for a foreign principal. 9 Things ofvalue include but are not limited to gifts, interest free loans, expense free travel, favored stock purchases, exclusive rights, favored treatment over competitors, "kickbacks." and the like. $14,193,426.00 Total 14 (a) RECEIPTS-MONIES During this 6 month reporting period, has the registrant received from any foreign principal, or from any other source, for or in the interests ofany foreign prmcipal, any contributions, income or money either as compensation or otherwise? Yes K No Ifyes, set forth below in the required detail and separately for each foreign principal an account ofsuch monies.6 Foreign Prmcipal Date Received From Whom Purpose Amount Subtotal See Appendix for Response (c) RECEIPTS-THINGS OF VALUE During this 6 month reporting period, has the registrant received any thing ofvalue 9 other than money from any foreign principal named in Items 7, 8, or 9 ofthis statement, or from any other source, for or in the interests ofany such foreign principal? Yes No E During this 6 month reporting period, has the registrant received, as part of a fundraising campaign7 8, any money on behalf ofany foreign principal named in Items 7, 8, or 9 ofthis statement? Yes No ® g Ifyes, has the registrant previously filed an Exhibit D to its registration? Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 6) Ifno, explain why no disbursements were made. Subtotal Tourism Australia > Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 01/01/2025- 06/30/2025 $10,695,280 .00 $14,193,426 .00 Ifyes, set forth below in the required detail and separately for each foreign principal an account ofsuch monies, including monies transmitted, ifany, to each foreign principal. Australian National Travel Association Australian National Travel Association Recipient Tourism Australia Foreign Principal Australian National Travel Association Budget for US Office consumer marketing, trade distribution partnerships, PR, Buisness Events promotion and other travel promotion activities in the United States. Purpose Budget for Administration Overheads including remuneration and benefits, office costs, staff travel and Premises rent. $14,193,426.00 Total Date 01/01/2025- 06/30/2025 Amount $3,498,146. 00 15. (a) DISBURSEMENTS-MONIES During this 6 month reporting period, has the registrant disbursed or expended monies in connection with activity on behalfof any foreign principal named in Items 7, 8, or 9 ofthis statement or transmitted monies to any such foreign principal? Yes S No Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 7) Ifyes, furnish the following information: Foreign Principal Date Recipient Purpose Thing ofValue Yes No 0 Ifyes, furnish the following information: Date Donor Political Organization/Candidate Method Amount/Thing ofValue Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 10, 11 Tilings ofvalue include but are not limited to gifts, interest free loans, expense free travel, favored stock purchases, exclusive rights, favored treatment over competitors, "kickbacks." and the like. (c) DISBURSEMENTS-POLITICAL CONTRIBUTIONS Durmg this 6 month reporting period, has the registrant (or any short form registrant) from its own funds and on its own behalf either directly or through any other person, made any contributions ofmoney or other things ofvalue11 in connection with an election to any political office, or in connection with any primary election, convention, or caucus held to select candidates for political office? (b) DISBURSEMENTS-THINGS OF VALUE During this 6 month reporting period, has the registrant disposed ofanything ofvalue10 other than money in furtherance ofor in connection with activities on behalf of any foreign principal named in Items 7, 8, or 9 ofthis statement? Yes No 0 Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 8) V - INFORMATIONAL MATERIALS Yes ® No 10,695,280.00 [X] Other (specify) Freelance journalists Ifno, please file the required informational materials. Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Libraries Educational institutions Nationality groups 12 The term informationalmaterials includes any oral, visual, graphic, written, or pictorial information or matter ofany kind, including that published by means of advertising, books, periodicals, newspapers, lectures, broadcasts, motion pictures, or any means or instrumentality ofinterstate or foreign commerce or otherwise. Informational materials disseminated by an agent of a foreign principal as part of an activity in itself exempt from registration, or an activity which by itselfwould not require registration, need not be filed pursuant to Section 4(b) ofthe Act. K Advertising campaigns K Radio or TV broadcasts $10,695,280.00 Total (b) Ifyes, identify each such foreign principal for which informational materials were disseminated and respond to the remaining items in this section. Australian National Travel Association K Pamphlets or other publications Letters or telegrams 20. Indicate the language used in the informational materials: ® English Other (specify) 21. Has the registrant filed with the FARA Unit, U.S. Department ofJustice a copy of each item ofsuch informational materials prepared, disseminated or caused to be disseminated during this 6 month reporting period? Yes No |x] 17. During this 6 month reporting period, has a budget been established or specified sum ofmoney allocated to finance the registrant's activities in preparing or disseminating informational materials? Yes ® Ifyes, identify each such foreign principal, and specify the period oftime and the amount. Foreign Prmcipal Period ofTune Australian National Travel Association OTHER: 1/1/2025 - 6/30/2025 Amount $ 22. Has the registrant labeled each item ofsuch informational materials with the statement required by Section 4(b) ofthe Act? Yes No (X] 16. (a) During this 6 month reporting period, has the registrant prepared, disseminated or caused to be disseminated any 12 informational materials? Yes® No 18. Durmg this 6 month reporting period, has the registrant's activities in preparing, dissemmating or causing the dissemmation of informational materials included the use ofany ofthe following: ® Magazine or newspaper ® Advertising campaigns S Press releases Lectures or speeches K Radio or TV broadcasts Motion picture films ® Email 1x1 Website TTRT.(s)' www.australia.com;www.tourism.australia.com ® Social media websites URL(s): see Appendix for Response Other (specify) 19. During this 6 month reporting period, has the registrant prepared, disseminated, or caused to be disseminated informational materials among any ofthe following groups: Public officials K Newspapers Legislators ® Editors Government agencies Civic groups or associations Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM (PAGE 9) VI - EXECUTION Date Printed Name Signature13 08/05/2025 David Houldsworth Sign /s/David Houldsworth | Sign | | Sign | | Sign | Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 13 This statement shall be signed by the individual agent, ifthe registrant is an individual, or by a majority ofthose partners, officers, directors or persons performing similar functions, ifthe registrant is an organization, except that the organization can, by power of attorney, authorize one or more individuals to execute this statement on its behalf. In accordance with 28 U.S.C. § 1746, and subject to the penalties of 18 U.S.C. § 1001 and 22 U.S.C. § 618, the undersigned swears or affirms under penalty ofperjury that he/she has read the information set forth in this statement filed pursuant to the Foreign Agents Registration Act of 1938, as amended, 22 U.S.C. § 611 etseq., that he/she is familiar with the contents thereof, and that such contents are in their entirety true and accurate to the best of his/her knowledge and belief. Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM EXECUTION Date Printed Name Signature ( Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM In accordance with 28 U.S.C. § 1746, and subject to the penalties of 18 U.S.C. § 1001 and 22 U.S.C. § 618, the undersigned swears or affirms under penalty of perjury that he/she has read the information set forth in this statement filed pursuant to the Foreign Agents Registration Act of 1938, as amended, 22 U.S.C. § 611 et seq., that he/she is familiar with the contents thereof, and that such contents are in their entirety true and accurate to the best of his/her knowledge and belief. Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM 6100 Center Drive, Suite 1150, Los Angeles, CA 90045 Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Item 2(b)(3): Has there been a change in the information previously furnished in connection with the following? Branch offices. Appendix Response to Item 2(b)(3) Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Foreign Principal(s) Activities/Services Australian National Travel Association Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Tourism Australia is an Australian Government Statutory Authority tasked with promoting Australia as an international tourism destination. To achieve this objective, Tourism Australia carries out various marketing, distribution and trade promotion activities in the United States through our local office based in Los Angeles. These activities include advertising, e-marketing, brochure/ magazine production, PR initiatives, travel industry outreach, and liaison with distributors and meeting planners. Additionally, Tourism Australia engages in a number of co-operative marketing partnerships that may include travel agent consortia groups, and industry partners such as airlines and online booking sites, to promote travel to Australia. Item 11: During this 6 month reporting period, has the registrant engaged in any activities for or rendered any services to any foreign principal named in Items 7, 8, or 9 ofthis statement? If yes, identify each foreign principal and describe in full detail all activities and services: Appendix Response to Item 11 Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Foreign Principal(s) From Whom Purpose Amount Subtotal Tourism Australia > Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Australian National Travel Association Australian National Travel Association 01/01/2025- 06/30/2025 $14,193,426. 00 $14,193,426. 00 Budget for US office consumer marketing, trade distribution, partnerships, PR, Business Events promotion, and other travel promotional activities in the United States. Amount listed also includes operational overheads for the US office including salaries and office rent. Date Received Appendix Response to Item 14(a)-Detail Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Received by NSD/FARA Registration Unit 08/05/2025 1:20:55 PM Appendix Response to Item 18 Item 18: During this 6 month reporting period, has the registrant’s activities in preparing, disseminating or causing the dissemination ofinformational materials include the use of any ofthe following: Website URL(s): SEEAUSTRALIA (Facebook); ©Australia (Twitter/ Instagram) ; ©TourismAus (Twitter); https://www.linkedin.com/company/tourism-australia; @australia (TikTok)

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