EFTA01374913

SRLP102 Alpha Group Capital Web: Post-Acquisition Plan 100 Day Plan Organizational Operational Cost Savings Portfolio C)ptimiiation • • • Align business along Siris Bond / Call strategy and establish GMs with P&L responsibility Establish core team with responsibility for driving performance and data-driven decision making in core Retail segment Recruit and hire new CEO Reporting: Institute product line P&Ls and 10>1 reporting IT: Accelerate technology integration projects that seek to enable better data and reduce costs • HR: Adjust and harmonize annual bonus and commission plans and establish Long-Term Incentive Plan (LTIP) • Execute Phase I (at close) and Phase II (within 90 days of close) cost savings: — Savings from public company costs — Eliminating field sales force and --20 associated offices — Discontinuing use of Corporate jet — Terminating sports marketing sponsorships — Downscaling of Leadstream telesales force — Consolidation of call center facilities • Initiate divestiture process of Lighthouse dental patient engagement software business • SIRIS CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) CONFIDENTIAL Business Line Strategy Retail Business "Bond" Growth Assets "Call" Leadstream (Premium Services) Transform to portfolio of brands characterized by: — Optimized storefronts, communications and experience to address the needs of targeted customer segments - Enabled to sell the entire spectrum of Web.com's product offerings — Offering a competitive catalogue of internally-developed and third-party solutions - Powered by customer segmentation and marketing analytics — Differentiated by ability to offer spectrum of self-service and full-service solutions - Leveraging low-cost shared technology and operations infrastructure (customer service, billing, BI, fulfilment) • Acquire complementary assets leveraging Web.com's platform • Pursue profitable growth in non-core product lines and opportunistically exit: - Lighthouse: initiate sale immediately post-close — Web for Enterprise: stabilize and separate - TorchX: restructure and sell • Seek to optimize customer lifetime value by exiting high-cost sales channels and low- value customer segments DB-SDNY-0069859 SDNY_GM_00216043 lb EFTA01374913