EFTA01814357

To: PETER MANDELSON[ From: Jeffrey Epstein Sent Mon 6/14/2010 12:42:51 PM Subject Re: intro + banks now that s more like it... On Mon. Jun 14, 2010 at 8:42 AM, PETER MANDELSON < wrote: How a politician communicates is about how you emotionally connect with and persuade the voters. It is a basic craft of the job. You need to know, intuitively, what the voter wants to see and hear. You need to tell a coherent story about yourself and your values, illustrating with words and images that find an echo in what's in the voter's mind. Political persuasion is about advancing a consistent set of values, ideas and associations to help you make your case. The same is true for any other form of persuasion, from marketing products to leading people in the business world. You just have to look at what the banks have been through these past years to understand how, with government and public on their backs and likely to remain there, they have to start telling a lucid and consistent story about themselves in order to rebuild their brand and reputation. *********************************************************** The information contained in this communication is confidential, may be attorney-client privileged, may constitute inside information, and is intended only for the use of the addressee. It is the property of Jeffrey Epstein Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to jeevacation(maiLcom, and destroy this communication and all copies thereof, including all attachments. EFTA_R1_00185143 EFTA01814357