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Sent: Thur 11/15/2012 6:06:39 PM Title: Kickstarter Weekly Newsletter Haying trouble vievnng this email') NOVEMBER 15, 2012 This week's projects want you to go play outside. Take advantage of the last weeks of autumn to build a forest in midair, market Mother Nature to the masses, and pedal the streets in comfort and style. Urban Air • Los Angeles by Stephen Glassman Art Los Angeles. CA Forest above the freeway Surrounded by concrete, bad drivers, and worse advertising, the Los Angeles commute feels like the ultimate environmental disconnect. Urban Air seeks to subvert that daily alienation — one billboard at a time. The idea is pretty simple: Take disused billboards, remove the commercial facade, and install a living, breathing cloud forest of bamboo. Time to reclaim the asphalt jungle and score one for the trees. la EXPLORE THIS PROJECT EFTA_R1_00550052 EFTA02036804 Nature's salesman PROJECT WILD THING: A feature-length documentary by David Bond & Ashley Jones Documentary London, United Kingdom Iva Jean: Bike Fashion for Women, Spring 2013 by Ann DeOtte Festoon Seattle, WA Filmmaker David Bond wants to know what happens when an entire generation grows up without going outside. In an era of proliferating screens, kids are spending less time in nature than ever before — and the consequences for our well-being could be profound. In a satiric twist, Bond enlists a team of marketing experts to help him sell Mother Nature back to our society in this cheeky doc. NI EXPLORE THIS PROJECT Women on wheels Ann DeOtte's designs solve a basic problem: Can you bike in comfort and dress with style? Her clever answer is Iva Jean, a line of functional clothing for women cyclists that works on and off your ride. From a skirt with an invisible zipper that frees up extra fabric while peddling to a reversible vest made from reflective EFTA_R1_00550053 EFTA02036805 ripstop, Iva Jean is a tribute to women on two wheels. MI EXPLORE THIS PROJECT EFTA_R1_00550054 EFTA02036806