Case File
efta-02332712DOJ Data Set 11OtherEFTA02332712
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Unknown
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DOJ Data Set 11
Reference
efta-02332712
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1
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0
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To:
From:
Ted Waitt
Sent
Tue 3/30/2004 3:31:40 PM
Subject: GMAX
Thought you'd get a kick out of this. The following is excerpts from an email I
received.
We have a product line that uses your moniker.
We also have the
trademark on GMAX, so we can discuss licensing terms tomorrow
:
)
See you tomorrow, god that sounds good to me.
Enter the GMAX 2100. During the development of the 2100, Rikki and I coined
the term GMAX (Gateway Maximum Audio eXperience) as a way of describing to
the public the advantage of Gateway Audio.
Since the launch of the GMAX 2.1, we have gone from a 22% attach on 2.0 to
2.1 speaker upgrades to a 38% attach on 2.0 to 2.1 speaker upgrades, and we
have done this with no advertising to speak of. This product has a cost of
$29 and sells for $99.
Following the successful reception for the GMAX 2.1, we began development of
the GMAX 5100, a 5.1 surround product with unbelievable sound and value.
Great brand touches for GTW, while promoting the GMAX name.
This is an exciting time, and I look forward to the challenge of growing
Gateway GMAX Audio to a $200 million dollar business by this time next year.
PS, I listened to the GMAX 5.1's last week, and they really were
incredible.
EFTA_R1_01278866
EFTA02332712
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