Case File
efta-02581011DOJ Data Set 11OtherEFTA02581011
Date
Unknown
Source
DOJ Data Set 11
Reference
efta-02581011
Pages
4
Persons
0
Integrity
Extracted Text (OCR)
EFTA DisclosureText extracted via OCR from the original document. May contain errors from the scanning process.
From:
Tyler Shears <
Sent:
Thursday, February 20, 2014 7:22 PM
To:
Jeffrey Epstein
Cc:
; Richard Kahn
Subject:
Re:
Mr. Epstein,
Looking forward to speakin= to you this weekend. Let me know when is a good time or should I schedule=with Leslie?
I am seeing flux of 1-2 negatives=on first page today, with only one yesterday. I will explain this more whe= we speak.
If you see Rich today maybe you can check from office t=rough private browsing to see results there?
S=ncerely
Tyler Shears
O= Thu, Feb 20, 2014 at 3:41 AM, Jeffrey Epstein <[email protected]» wrote:
tyler, you have don= lots of work, the golas listed however were not mine. i w=s specific that i ddin't care
about yahoo or bing. at all. only =esterday from fresh computers were three neg on first page. and one of =hem in 2nd
postion.
lets talk over the weekend.
On Wed, Feb 19, 2014 =t 4:11 PM, Tyler Shears <
Rich,
<mailto
> wrote:
Th=nk you for your email. I summarized the key achievements for Mr. Epstein to review. I also speak to
our initial goals, =urrent strategy and importance of continuing to the next step.
Epstein"=br>
=u>Goals
Identify and dislodge any negative res=Its from first page of Google, Yahoo, Bing for "Jeffrey
Implement sustainable strategy for management over time levera=ing internal assets
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Key Achievement=
•
Removed/Replaced Mugshot from Primary Position o= Google 1st Page
`
Worked directly with CEO of Businesslnsider.com
<=i>Reduced # of negative placements (Google) from 5 to 1 over 6 months - PD= attached.
•
Removed Mugshot from Yahoo Images Top 8
Reduce= # of negative placements (Yahoo) from 4 to 0 over 6 months - PDF attached=br>
Reduced # of negative placements (Bing) from 4 to 1 over 6=months - PDF attached
•
Secured positive articles in Forbes and Huffington Post - this is important to help set future tone
of editorial from these outlets since prior negatives are here.
•
Created and distributed press w/
Resolved hacked websites and updated sites for better s=arch optimization.
Secured leffreyEpstein.net
I've attached PDF's of results from a clean Firefox w/ Private Window Mode=20 enabled (cntrl+shift+p) -
same that you used on phone today. I believe=20 some of the frustration may come from checking results in different
ways.
Strategy Moving Forward
Set
up as contributing author on NationalGeographic.com
leverage NatGeo authorship to secure a few additional sites (i.e. Huffing=on)
•
Use sites
positive reputation for Mr. Epstein.
has authorship on moving forward to suppor= positive mentions and
2
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The goal here is to set you up moving forward without requiring artificia= (paid)
support. That is a majority of our cost now.
Content improvements (working with
on this) on =xisting sites.
Finalize and Launch JeffreyEpstein.net
=/li>
Continue to aggressively promote any and all sites required to dislodge negatives (per last
conversation on Jan 10 w/ Mr. Epstein) - this is showing results already.
I believe we can do the=work required to sink the remaining negatives in the next 60 days. For this
business, we win once you are happy, not by keeping you on as a monthly customer.
</=iv>
The ideal situation is you need minimal support from us starting 60 days from now - and will end up in a
position by middle of year where you should only need us if something else comes up.
Please a=vise on status of moving forward and our outstanding invoice.
Respectfully,
Tyler Shears
Shears Consulting Group
<tel
On Wed, Feb 19, 2014 at 2:20 PM, Richa=d Kahn <
<mailto
> wrote:
i spoke =ith mr epstein and he is unsure of what has changed since he engaged you.<=iv> to
date you have billed 50,632.89 and mr epstein is unsure of how to procee=.
lets discuss.
thank you
3
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Richard Kahn
HBRK Associates Inc.
575 Lexington Avenue, 4th Floor,
New York, New York 100=2
ell=
fax
<tel
>
cel
<tel
>
=/span>
**** ******* =
The information contain=d in this communication is
confidential, may be attorney-client privile=ed, may
constitute inside information, and is intended only for
the use of the a=dressee. It is the property of
Jeffrey Epstein
Unauthorized use, disclosure or copying of this<=r> communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, p=ease notify us immediately by
return e-mail or by e-mail to [email protected], =nd
destroy this communication and all copies thereof,
including all attachm=nts. copyright -all rights reserved
4
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