Text extracted via OCR from the original document. May contain errors from the scanning process.
FIR
,._--
FOrfiluta.e
%. .—. CHRMPI011SHIP
Investor Presentation
Introducing Motorsport's
Electric Future
October 2013
FIA Formula E Championship
EFTA_R1_02213159
EFTA02725630
FIR
---=
Formutae
N:="-:* CHRNIPIOHSHIP
INDEX
1,
General Introduction
2.
Main Features
3,
Investment Opportunity
4,
Appendixes:
A. Ernst & Young - Formula E Sustainability report
B. SMG YouGov - Media Reach, Global Appeal and Sponsor Evaluation Study
C. SMG YouGov - ROI study for FEH sponsorship packages
D. Financial Model
EFTA_R1_02213160
EFTA02725631
Wirmuta.e
CHRMPIORSHIP
1. GENERAL INTRODUCTION
1.1. OUR ASPIRATION
1.2. INDUSTRY ENVIRONMENT
1.3. SUSTAINABILITY IMPACT
EFT,R1_02213 61
EFTA02725632
Our Aspiration
We want to drive the change towards an
electric future...
FEH aspires to drive this change by:
Fostering technology innovation
Increasing environmental awareness
Encouraging sustainable behaviors
...through an electrically-powered car racing
championship
Development of Formula E Championship
staged in the heart of major world cities
IEESTISM1
..LEMEZZIMIZI
4
EFTA_R1_02213162
EFTA02725633
Industry Environment
There is plenty of business and investment around EVs:
Major OEMs have formed a vision for developing EVs beyond HEV
(c9
Mormifollaa
Audi
4)
e
TOYOTA
Ford and Toyota said they will jointly develop on
advanced hybrid system for light trucks and SUVs
"This agreement brings together the capability of
two global leaders in hybrid vehicles and hybrid
technology to develop a better solution more
quickly and affordably for our customers" said
Derrick Kuzok, Ford group vice president in charge
of global product development.
AutomotivelT.com, August 22th 2011
AESC
Chinese:
i6 Chem
A123
Sony
Erten
ICI Sact
SB LtMoihie
tittocht
00w/Koicom
Sanyo
Toshiba
Blue Energy
Li. Energy Japan
SK Energy
Panasonic EV
LITec
Automotive cell manufacturers are making large investments
to build up capacity (USD billions)
(1) Consists of BYD, BAK, CNOOC, Lishen.
35
1.4
08
08
0.8
0.7
0.5
0.4
0.4
03
0.2
0.2
0.2
0.1
0.1
0.1
0.1
2030E battery
market of
145 en €
Source: McKinsey "Boost Powertrain"; McKinsey Quarterly: "Recharging China's EV
aspirations"; Deutsche Bank; Company press releases
5
EFTA_R1_02213163
EFTA02725634
Sustainability Impact
There are huge potential contributions of value to society through future externalities in terms of green
growth, environmental savings, and social prosperity.
"Formula E con
significantly contribute
to remove Electric
Vehicles market
barriers and to create
positive externalities
and value for society"
; Green Gtowth
additional
EVs sold
€431 billion
savings
extra sales in the
car indust y
42,000
permanent
jobs
77
million*
for consumers
of fuel energy
(NPV)
€142
billion
created in the car
industry
LOCAL
impact
Social
€ 25
Savings on healthcare
costs from pollution
billion reduction
Significant quality of
life improvement in
cities
billion /1
Global value creation
/1. Average S10 million of visitor spending per event
240 jobs per event
Community rxide increase'
r
. Green image
! SPONSORS . New market ing target groups
211 ERNST &YOUNG
' • Brand visibility2
Quality In Everything We Do
Environmental
4.0 billion
oil barrels
saved (2.5 years
Japan's current
consumption)
avoided (2 years
of Italy's annual 900 million
emissions) tonnes of OO7eq
€13.9
billion
saved on CO?
costs (NPV)
SOURCE: Based on Ernst & Young Low Scenario from the Report: Formula E championship "Racing for on electric future' (APPENDIX A)
'Po. a Irmo sceranc analyn
'See det3 S n A•,nex I
see deals n Annex IV
6
EFTA_R1_02213164
EFTA02725635
Fo
FIR
_-...—=
rmuta.e
.V.=.'
CHAMPIONSHIP
2. MAIN FEATURES
2.1. THE CHAMPIONSHIP
2.3. SUPPORT NETWORK
2.4. UNIQUE PARTNERSHIP
2.6. TOP TEAMS
2.7. TOP DRIVERS
2.9. BEST SPONSORS / PARTNERS
2.10. TV BROADCASTERS
2.11. MEDIA ANALISYS AND GLOBAL APPEAL
III
EFTA_R1_02213165
EFTA02725636
The Championship
Initiation of the championship
Starting in September 2014
Multi event
10 different cities around the world in season 1
Urban track
City centre premium location. Increases awareness and
allows flexibility to adapt tracks to electric cars.
Teams
10 teams, 2 drivers each in 2074.
Pit stops
2 pit stops, the drivers will run a short distance to get into the second car.
Multi-car manufacturers
An open RA championship, teams can be constructors, develop and race
their own cars.
8
EFTA_R1_02213166
EFTA02725637
Organization Chart
High experienced management team:
Deputy CEO
Alberta Lon o
Head of Media
Ali Russell
MEDIA ADVISOR
Frank Baez (SMG YouGov)
I
Alejandro
Business Development
Giorgio Veroni
COO
P.A. Operations
Eric Barbaroux
1
Anot Dahon
Sporting Regulation
Technical Director
Pierre Gosselin
I
Carlos Nunes
Official Develop Driver
Project Manager
Lucas di Grassi
I
Gemmo Rouro
Project Manager
Project Manager
Manuel Ortiz
Martin Manecy
Project Engineer
Project Manager
Fabian Burry
Oliver McCrudden
Miami Race Advisor
S. America Race Coordinator
Julian Linares
Fernando Cdceres
CFO
bb uel Valldecobres
CEO P.A.
Lucy Bowler
Financial Controller
Marto Cuesto
Financial Controller
Cristino Abed
Head of Legal
Legal Counsel
Enri ue Buenaventura
Pedro Merry
CMO
aume Sallores
Head of Events
Gerli Tow:
Graphic Designer
lower Pinedo
Press Officer
Torn Phillips
Legal Assistant
Cairo VW
P.A. Marketing
Blake Martinelli
Head of Partnerships
David Warren
Sponsorship Coordinator
Natasha Palmer
Legacy Manager
Rally Ardholdpon
9
EFTA_R1_02213167
EFTA02725638
Support Network
Highly reliable technical and management support network:
Frederic Vosseur Spark
Former GP2 and F3 engineer,
he develops and designs the
Spark SRT 01E full electric car
During his career at IMG he
looked after the business affairs
of many of the world's leading
sportsmen including Alain Prost
Ayrton Senna, or David
Coulthard, between others.
Jean Todt - FIA
Promoter of the electric
vehicle competition, FIA
supports FEH through the
signature of a Memorandum of
Understanding.
Rodrigo Nunes - circuit designer
Supports FEH in circuit
building and design. He has
been involved since the first
stages of the project providing
technical aid.
•
8
Veremonte - Investor
Promoter of FEH Veremonte
has invested in the initiative
and give management support
and help
•
Involved in technical advisory,
circuit design and car
development. Lucas has
helped FEH since its creation.
10
EFTA_R1_02213168
EFTA02725639
Alejandro Agog, Jean Todt and Enrique Sofiuelos signing the agreement.
Unique Partnership
The HA (Federation Internationale de l'Automobile) is the governing body for motorsport worldwide and the
federation of the world's leading motoring orgonizotions.
Manages and administers the rules & regulations for all international four-wheel motorsports championships like:
Fr
sHinire.Hionison,H
tss-C
1111FEE
FIA A
An CHOC/RANCE
CHAMPIONSHIP
1•061.. 10•01•4 66.6•••,•••6,•
FIR
FormuLo•e
CHFIMPIOnSHIP
FEH has the FIA exclusivity right to promote the only electric formula global Championship for 25 years
"This new competition at the heart of major
cities is certain to attract a new audience.
We are pleased with this agreement with FEH
as they bring a very strong experience in
motorsport. This spectacular series will offer
both entertainment and a new opportunity
to share FIA's values for clean energy,
mobility and sustainability. The FIA is
definitely looking to the future!"
jeonTodt,
President of the FIA
11
EFTA_R1_02213169
EFTA02725640
World Wide Calendar
2014/15 FIA FORMULA E CHAMPIONSHIP PROVISIONAL CALENDAR
10 selected cities
Races in the heart of major world cities
RI - Beijing, Chino
20"' Sep 2014
R2 Portofino, Moloysio
18n Ott 2014
R3 Hong Kong. Chino
43,1 Nov 2074
R4 - Punta del Este. Uruguay
13n Dec 2014
RS Buenos Aires. Argentino
10n Jon 2015
R6 Los Angeles, USA
14n Feb 2015
R7 Miami, USA
IOM's?. 2015
R8 Monte Corlo. Monaco
9n Moy 2015
R9 Berlin. Germany
30n May 2015
RIO - London, UK
27" Jun 2015
Lc: Angie*:
•
London
Miami
Buenos Awe: efll
Punta del Este
Berlin
•
Monte Carlo mi
Urban racetrack around the main landmarks of these cities
*All this venues hod been approved by the local authorities and the correspondent national federations.
Beijing
Hone Kong
•
PUtrajaya
12
EFTA_R1_02213170
EFTA02725641
Top Teams
There are 3 types of teams:
Signed and announced
Signed, to be announced
- Traditional teams and manufacturers (F1, INDY, NASCAR, GPZ)
- Specialized electric car companies
- Brands that shore values around sustainable innovation
Aiinarrni
®tom
VE
1'J 'T. L_MR
411
CHINA RACING
; 11.-•1!-:-. •
fa MIN
Negotiations in process
*Media ROI for the teams study done by SMG YouGov in APPENDIX B
'
I
C
I,
I
L
'
Mahindra
7/4-CMC
procinue
gams
WILLIAMS Fl TEAM
13
EFTA_R1_02213171
EFTA02725642
Top Drivers
The following international and elite drivers have signed up to the Formula E drivers program:
MP,
( ....
; Si e ;7.. ... a
a ss•
Adrien Tomboy (French)
Alex Brundle (Uk)
Bruno Senna (Brazil)
Dario Fronchitti (Scotland)
Lucas di Grossi (Brazil)
Ma Qing Huo (Chino)
12
-.are/
Nicholas Prost (French)
Nick HeicIfeld (German)
Sebostien Buemi (Swiss)
Vituntonio Liuzzi (Italy)
14
EFTA_R1_02213172
EFTA02725643
All New Car: SRT 01 E
Capable of reaching 0-100 kph in less than 3 sec. with a max. speed of 250 kph and o battery range of 25min.
5.00m (L)
1.80m (W)
600KG without battery
15
EFTA_R1_02213173
EFTA02725644
All New Car: SRT 01E
Official unveiling of the SPARK-Renault SRT 01E Frankfurt Motor Show 10th September 2013
Formulae
-4.
•
16
EFTA_R1_02213174
EFTA02725645
Best Sponsors/Partners
Contracts executed (3 to 6 years deals):
- Michelin (Tyre Supplier)
- TAG Heuer (Time Keeper)
- McLaren (Electric Powertrain Supplier)
- Renault (System Integration Engineering)
- Williams (Battery supplier)
- Dallara (Chassis Designer & Manufacture)
- Qualcomm (Wireless partner)
- DHL (Logistic partner)
AllIcLareri -19
QUALCO/VVA
MED
Other contracts in progress for different partner categories and sponsorship tiers.
17
EFTA_R1_02213175
EFTA02725646
TV Broadcasters
1M[
Broadcasting Agreement with FOX
Sports for 3 years with the option to
extend for 5 years
This deal will broadcast the Championship to
nearly 90 countries (US, Canada, Latin America/
Caribbean, Netherlands, Italy, Hong Kong,
Malaysia, Indonesia, Singapore, Taiwan, South
Korea, Australia, key Asian territories and other
areas of Asia, India, and Africa) and a potential
180M households worldwide, giving the
partners, the teams, and the teams' partners a
unique platform to visualize the associative
value of this competition.
ft
PS
Carlos Martinez,
President Latin America FOX International Channels
18
EFTA_R1_02213176
EFTA02725647
TV Broadcasters
• F
Inter nalton.s1
•
Other TV Radium
• siniiik.c.,,...„„„nes
FECIOICA A I
W DIA REACK. CA Oen AFITIAL AID SPON SAN EVA' LATION 'AWE
Fox International & Other Partners TV Household Reach
"
Fs110
Territory List to
‘ 1/4 .
North Anbertta
I knesO Stain
L
•0210
Te
to existing Fox Sports channel,
rrdory LIST to an America
•
Mpensra. Orsak &eta. Chia
Colombia. Costs Ita Cann
Aeon, Ceaskt. C Sena.
Guaterush.. ilerarses Meow
alcores. Penn. Pons.sy. PIM
tinaguob *rad& Ara Pesos.
lisnot wed Tined
TV Household Reach (miltiorni)
66.6%k
Total
r.-.SMGvou
Fox internotoosi
183.2
Outer TV Partners
366.2
549.4
or"
Territory List Indian
Sub-Coritsient
Star Spats
ba. Se Lan.
ReceestA. Ent
Ellen Putestao
Wean
Torreon Last to Sub-Sahsran Attics via Setants
• or.. Berm Beeleara, Beat Biala Feso Caeca
Cato Derreonde Reptile, Core Rapable. ken Corn,
Gen Valk Oupd• Creel Mean Rgeae. &Tont
Dna. Ceele. (Mope EtrancoS G
. Gahm Reba.
Can Cornea One Elan Nen* LASOOSA Lean
Malapsoes. Merssi. WI. Meuse, PAsuntana Mora
kinnaque. Plane.. Nor, Menus React's. Soo Torre
Funorta, Sneed. Syne'. Seem Loa e. 9T Nen.
Sane Sea Ant. Soul" San SIAS% Sen&
LIPPPAA MCA ITONTa Liner eed tinieslete
Other TV Partners
Atoros, tint.. 8flitorr. Bova
Worn. Oros. Orono. Caro.
Rapine. Premark Edda Frame.
Reno,. Gieuster. Gnaw. Hungry.
legend Ireiiir4 Apt
Law.
KU.
Noe Zealand. Norse,. OK Pavel.
Mara Sneak gouda Slate.
Seed .104
)
Tomlin) Lest tot ASIA
tor exoling Fox Sports
Stoma
B&rao. Canna. Pew
Ea Tenor. Fie oral ito Norm
Nena . leg n000 indoors.
earn Nettie OPR Keno
Iwo. Ran. Ann
Iketelek layreno. P
.
New Ow..
PETIPPNIN
Stepan. Tans, Then.
Vapownt
Amps,
Australia
Ira[ swam tramesaaaramo
uma car Se.
Ate. t... -a
Gs
Men Paing4 9•/••
San
Maw. rear
a. Italia
Ina
yin.
Ps
ostra leamense
ISA
?Wilda ••••
will\ VMS& MS
• •••••• M
_.
Sages
FOIMUIO•e
19
EFTA_R1_02213177
EFTA02725648
Media Analysis
Global TV Broadcast Audience
Three Year Projection (201445. 2015-16, 201647)
1.00100N
sauce SAC innnt AANAGO 'WI* 0441 tWenitin
;-%
IV Broadcast Hours
IV Programmes
GcCial Curnukdrve Audience
Total Broadcast Deals
Broodcastersfretto-Au
FEH Calendar of Races
/11111111111
AAAAA OK
PvrraiAVA
SMGYou
INSIGHT
GkataI TV Broadcast
2014.15
201546
201€1 17
2,136 hes
2.430 his
2,650 his
2.170
2.656
3.103
206m
271 4 m
3212m
40
45
50
52%
54%
57%
10
12
14
RaceLocations12
10
lit
2016 II
20
EFTA_R1_02213178
EFTA02725649
Media Analysis
Global TV Broadcast Audience - Audience by Region
Three Year Projection (2014-15, 2015-16, 2016-17)
at. ir
Sow SMG hurt .Wyss of Indusby dna meinaSis
Q?
.st
ta
pin
Global TV Household Reach
7014 15
2015 16
201611
549.4 m
606.2 m
705.7 rn
Cumulative Audience by Region Mullion)
Asia Pacific
111.3
147
174
Oceania
1.7
1.9
2.0
Middle East
0.62
10
1.4
Africa
0.97
0.83
0.99
Europe
68.4
559
66.2
North America
9.0
43.1
50 9
South America
13.7
20.9
24 8
TOTAL
205.8
27L4
32L2
"7. >v iRomr•fit/T4.N.ittiTt"'” P
4i •
- •
le% kteira41.0ii
.
t>.
3. ; etan
'44. a MU
YOU
INSIGHT
_
ear
I
21
EFTA_R1_02213179
EFTA02725650
Global Appeal
Consumer Opinion
BRAND VALUES
+29 %
sport
titltrit posi
spdrnSa
tivity teWarth biands
events
+18% -
Uplift in
sponsor tecru: 14 levels of brands tha
ner4y spat
t
+.16%
Upliftinrrhaecrommendatioin
sponsor
n of
—
brands
ry
sport events
+15%=
thsUpr
oonsrcetation Of bands
events
Mien compered to non earfnendly
events. consumers are more likely
to trust, consider, recommend and
be positive towards sponsors of
eco4nendly events
317 -
144
536
million adult Formula One tans in total
-
tla033 10 key markets very 'detested
in Formula E
(NW an orretnon rake a 14%)
million adult Fomrula One tans in total
-
across 10 key markets fairly Interested
44 -
in Formula E
mass an Onnal Mt Of 52%)
million adult non-Fomiula One tans
-
in total across 10 key markets very
interested in Formula E
(eICIO en eYninCel MY Of 5%)
million adult nonfonnula One tans
-
in total &foss 10 key markets lady
interested in Formula E
(0.5e0 on COnbeSell ntit a 15%)
66 Foam& ea eiliaple being "flute will abed Ss
intent at IAMI Mks Asia .ease St glebe.
Total Global Market Appeal of Formula E =1.04 Billion Adults
** Markets surveyed were Brazil China, France, Germany, Indio, Italy, Japan, Spain, UK, USA
Base population: 500 adults in all markets with exception of UK where base was 3000 (all countries nationally representative)
22
EFTA_R1_02213180
EFTA02725651
Fo
FIRrmuta.e
=.
CHRNIPIOHSHIP
3. INVESTMENT OPPORTUNITY
Mckinsey hos assisted FEN in preparing o business plan, financial projections and
valuations for the business (APPENDIX 0 - Financial Model)
EFTA_R1_02213181
EFTA02725652
Main Features
500
450 -
400
350 -
300 -
250
200
150
a
100
Cc
U.,
SO
Z
0
250
225
200
175 I
ISO
125
100
75
a
50
tu
25
Z
0
REVENUES
14E
ISE
16E
17E
186
19E
20E
216
145
ISE
16E
17E
186
19E
205
216
• Video Games
• TV Rights
Racing Teams
• Event / City
• Sponsor
• 681TDA
150
125 -
COGS
WO
11111111
75
14E
ISE
16E
17E
186
195
205
21E
SO
CC 25
o
150
125 -
100
75
OPEX
50
as
1.1.1.Ei.:1
.
O 25 •
145
15E
16E
17E
186
19E
205
216
E 0
• Video Games
• Racing Team
• Event / City
• Others
• Actvisors&Others
ir Marketing
• Race prizes
FEH Logistics
• Central Office
• Sponsor Fee
24
EFTA_R1_02213182
EFTA02725653
Sponsorship
As per the business plan, revenues ore highly dependent on sponsorship. This revenues will be generated
according to the following inventory:
Types and packages overview
Her
HA Formula E • Cup Sponsor is the
most
exclusive Championship
partner
opportunity
available.
This
includes
o
bespoke package of rights including the
ability to leverage the sponsorship worldwide.
Tier ?
FIA Formula E - Global Sponsor is a
unique opportunity for
o
company
to
associate with a global package of supports,
rights
and
assets
within
the
Championship.
This
includes
a bespoke
package of rights including the ability to
leverage the sponsorship worldwide.
Tier 3
NA Formula E - e-Partner provides o
tailored package of rights within on agreed
and
exclusive
designation.
Including
embedded event messaging and association
rights that con be leveraged globally.
Tier
4
FIA Formula E • e-Prix
Title
Sponsor provides the opportunity to own and
present one of the electric city races. This
includes a package of exclusive rights and
benefits.
her 5
FIA Formula E - on/off track
Advertiser
provides
the opportunity
to
embed your brond in the heat of the host
city event.
GLOBAL
SPONSOR
TITLE
SPONSOR
ADVERTISER
if Offered SI Races
1
All (10)
1
All (1 0)
9
3 each
10
1 each
10
1 each
(min.)
Advertising
15% trackside
(all supports)
Terms
> 5 years
Reach
Worldwide
Naming
rights
Cup
Fee (ME/year)
15 ricryear
10 ME/year
trackside
10% supports)
3 -5 years
Worldwide
None
10% trackside
> 3 years
Worldwide
None
5 ME/year
1 5% trackside
(all supports)
10% trackside
> 3 years
> 1 year
National
e-GP
Y1
Y2
Y3
3M
3.5n
Ain
Local
None
0.8 ME/race
*RIG YouGov - ROI study for FEH sponsorship pockoges (APPENDIX C)
25
EFTA_R1_02213183
EFTA02725654
Discount in the NPV offered
74214€
McKinsey has determined a valuation of the company
Formula E Holdings, based on discounted cash flows (DCF),
on 3 different scenarios:
360M€
Not Included:
• New cities fees, audience
growth, increase of the
sponsors fees
• Economic social and
environmental benefits
• Potential difficulties faced
by competitors.
Equivalent WACC
Scenario A
26%
Scenario B
21%
Scenario C
15%
0
NPVIEBITDA 2014E
Close-out in Oct. 2073
20v-
0%
0%
(Championship not launched)
Close-out in 2016
35%
40%
0%
(Championship cancellation after 4 yr.)
Close-out in 2038
(ot expiration of HA license)
45%
60%
100%
*FEH will provide to investors the full financial model used by McKinsey for the investors to work on the financial parameters.
26
EFTA_R1_02213184
EFTA02725655
In Summary
3
‘4d4
4
FEN aspires to drive the change towards an electric future through the
development of on electrically-powered car racing championship staged in the
heart of major world cities
FE represents on attractive market opportunity to invest as it will be a key asset
to foster electric car adoption, a unique value proposition for sponsors, and a
distinctive sporting event
FEH will yield attractive returns, reaching breakeven in 2014 with an average EBT
margin of -38%. FEH will require -€5514 in financing/ investment during
2013/2014 to cover CAPEX before the start of the championship
FEH has an experienced management team with a highly reliable support
network, and it is confident that it can successfully execute its challenging
implementation plan
27
EFTA_R1_02213185
EFTA02725656
Some relevant Quotes...
"This is on exciting new racing series that will play a key role in highlighting the growing relevance of technologies originally developed for motorsport
to the wider world."
F►ank Williams, Founder and Team Principal of Williams
"This spectacular series will offer both entertainment and a new opportunity to share F1A's values for clean energy, mobility and sustainability.
The F1A is definitely looking to the future!"
Jean Todt, President of the RA
"Zero emission World Class motor racing is a scintillating concept and I'm hugely keen that London be involved in the birth of Formula E"
Mr Boris Johnson - Mayor of London
"The world's most revolucionary Championship"
The Times
"Berlin, as an international city and leading metropolis of electric mobility, is an ideal venue for Formula E. We are pleased to be able to host the event
in this cosmopolitan city and for Berlin to present new and innovative technologies.
Cornelia Yzer, Senator for Economics, Technology and Research
"We ore enthusiastic about the future organization and promotion of Formula E, the worldwide championship for electric single-seater cars, sponsored
by de Federation Internationale de I 'Automobile."
Mayor of Miami, Tomas Regalado
"By hosting Formula E Championship races here, we ensure our place as a leader in the charge to generate awareness for electric vehicles and their
benefits. By selecting Los Angeles as the site of their Championship races, Formula E Holdings brings international attention to our City's electric
vehicle infrastructure programs and increased tourism revenue to our City."
Mayor of Los Angeles, Mayor Villaralgoso
"Beijing is one of the leading cities in the world to promote electric cars and we would like to take this opportunity to showcase this to the world. The
City of Beijing plans to have 50,000 electric cars on the streets by 201E while across China the government has set a target of producing and selling
500,000 energy-efficient and alternative-energy vehicles per year by 201E and five million vehicles by 2020."
Vice Mayor of Beijing, Ms Cheng Hong
"Formula E is an exciting opportunity to demonstrate the excellence and the reliability of our EV solutions."
Philippe Klein, Executive Vice President of Renault Group
"Zero emission world class motor racing is o scintillating concept and I om hugely keen that London be involved in the birth of Formula E. it has the
potential to highlight the impressive strides being made in the manufacture of electric vehicles and hosting o street race could also be of considerable
economic benefit to our city."
Mayor of London, Boris Johnson
28
EFTA_R1_02213186
EFTA02725657
IAN"
Some relevant Media...
m
NEWS
••• • --
NEWS noisoway
0.0a
a fl ea
Orayson Racing electric car sets new world 7
Video
speed record
•Lmw
da,
Clean, Quiet end Fast
FT
FINANCIAL TIMES
/ISSN .1.1.
Mai
.
•
_
•-
lta‘int• Maar lima
THE *MAXI M ES
Mat
VIP
II
Stye ;antl liOrK 51me5
ON Fa
I E NATION
I
in,: km: sn. FOR am; Kinn :IA El ;RAND PRIX
Movement
Formula E. it,. electrifying future of
moloespiXt
Am—
AUTOWEEK
INNOVIta
Enri
==c=
esweesoweppws
Mks. Ins* Oat, •••••••• NFU Newts I itiesoil•
• ....mt.
-• ye.
1,..rmab h Min1- 4 Cluner Tt.
1.1“Inc Racing Realm With
scums text.
—
_ —
T
STUDIEN.
4:4 t=et
29
Ofef 2013 / ladvore & Confidential /AN Rights Reset.]
EFTA_R1_02213187
EFTA02725658
Fo
FIR
_-...—=
rmuta.e
=.
CHRNIPIOHSHIP
4. APPENDIXES
A. Ernst & Young - Formula E Sustainability report
B. SMG YouGov - Media Reach, Global Appeal and Sponsor Evaluation Study
C. SMG YouGov - ROI study for FEH sponsorship packages
D. Financial Model
-All appendixes to be provided upon signoture of NDA.
EFTA_R1_02213188
EFTA02725659
Contact Details
_---
Niii
-
Ill Fo
FIRrmutche
CHRIVIOnSHIP
Formula E Holdings
Alberto Longo
Managing Director
Miguel Valldecabres
CFO
a facebook.com/FIAformula£
0
@HAformuloE
EFTA_R1_02213189
EFTA02725660