Case File
efta-efta00597940DOJ Data Set 9OtherSUMMARY MARKETING PROPOSAL
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DOJ Data Set 9
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efta-efta00597940
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SUMMARY MARKETING PROPOSAL
Alberto Giacometti
Figure moyenne II
•
Alberto Giacometti's Figure moyenne II will be included in the London Impressionist & Modern
Art Evening Sale to be held in June 2O17.
•
Figure moyenne will be illustrated as a frontispiece in the Impressionist & Modern Art
Evening Sale catalogue.
•
The Giacometti will be sent to New York on the Impressionist and Modern Art Traveling
highlights exhibition where the work will feature in the exhibition brochure.
•
Alberto Giacometti's Figure moyenne II will be featured in print advertisements in publications
such as The Art Newspaper and International New York limes Venice Biennale Wrap.
•
Figure moyenne II will be featured in Sotheby's Magazine.
•
The Giacometti will be included in the Impressionist & Modern Art Sale E-catalogue on
and the app, available for download from our website prior to sale.
•
Alberto Giacometti's Figure moyenne II will be featured in the Impressionist & Modern Art
Evening Sale catalogue with information on provenance, detailed images, comparative
photographs and a fully researched scholarly note.
•
We will organise a press photocall at the opening of the pre-sale exhibition, London.
• Events during the presale week in London will include a Private Tour. VIP Summer Party and
Talk and a brunch for our top clients.
•
The Giacometti will be displayed as a poster and/or on a tv screen in our Sotheby's London,
New York, Hong Kong, Moscow and Geneva offices.
•
We will directly market your work to Giacometti collectors. art advisors and institutions
across the world exhaustively analyzing our extensive buyers and underbidders database.
Led by Helena Newman, Simon Shaw, Patti Wong, our global network of Sotheby's
representatives in Europe, Asia, the United States and the rest of the world will be closely
involved in this process.
EFTA00597940
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