Case File
efta-efta00727274DOJ Data Set 9OtherHA-ALT
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DOJ Data Set 9
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efta-efta00727274
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HA-ALT
December 14, 2009
[Insert Name]
Dear
Steve Haggerty
Global head-
Real
lead
Estate and Development
Hyatt Hotels Corporation
71 South Wacker Drive
Chicago. IL 60606
Tel: 312.780.5833
Fax: 312.780.5889
We sincerely appreciate your interest in exploring the possibility of a mutually beneficial
partnership with Hyatt regarding certain of Dubai World's hotel assets. Further to your
recent conversations with our Chairman, Mr. Tom Pritzker, I am pleased to confirm
Hyatt's interest in pursuing management of the Fontainebleau Miami Beach Resort as a
Hyatt branded resort hotel. We believe that the Fontainebleau is particularly well suited
to benefit from Hyatt's leadership position in the management of convention oriented
hotels in the US due to its location on the east coast and its resort orientation —
characteristics which represent key voids in Hyatt's current network of large convention
hotels in the US. By filling this void in the rotation pattern for the large association and
corporate conventions market, we believe that the impact of Hyatt's sales and marketing
and related distribution systems will have a profoundly positive effect on the revenue and
profit potential of the resort.
For your reference, I have attached to this letter a Summary of Qualifications that touches
on Hyatt's key attributes in support of our ability strongly penetrate the key group
markets which the resort must capture and retain in order to succeed. Considering your
existing knowledge of the Hyatt brands, I call your attention to a few specific slides as
follows:
•
Slides 3-4: This slide summarizes the magnitude of the sales force applied to
seeking and retaining business for the resort. As soon as we commence
management there will be 700 sales people in a position to sell the resort.
•
Slide 5: Distribution of Hyatt's Group sales forces across the US.
•
Slides 6-7: A comparison of the relative sales production (in total revenue) of
Hyatt's sales managers relative to our peers. This is a compelling slide when
considering the important void that the Fontainebleau will fill in Hyatt's existing
network of convention hotels in the US.
EFTA00727274
•
Slides 8-10: An illustration of some key historic performance metrics related to
the (i) conversion of existing hotels to Hyatt brand affiliation and management,
and (ii) the opening of two major convention oriented hotels in the US.
Also attached is a draft term sheet and cover letter related to terms of management for the
resort under Hyatt management and branding. As alluded to in the term sheet, we
recognize that discussions or negotiations with respect to management agreement terms
may be premature to the extent that the capital structure for the resort must first be re-
structured. We may be in a position to assist in this regard both in respect of our
management expertise and also in respect of capital. It is our understanding that Nakheel
Leisure has the authority to fully negotiate the terms of the attached Letter of Intent on
behalf of the ownership entity.
Once again, we very much appreciate the opportunity to commence a dialogue with you
in respect of this tremendous hotel asset and we look forward to responding to any further
inquiries or requests for information.
Best regards,
Steve Haggerty
Attachments
EFTA00727275
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Fax: 312.780.5889Phone
312.780.5833Phone
312.780.5889Wire Ref
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