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efta-efta00774235DOJ Data Set 9OtherFrom: "Richard Sherwin" <
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DOJ Data Set 9
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From: "Richard Sherwin" <
To: "jeevacationggmail.com" <ieevacation(gumail.com>
Cc: "Paul Prosperi" <
Subject: Revised Business Plan
Date: Fri, 24 Apr 2009 19:18:07 +0000
Attachments: SON _ US _ Business _ Plan _corrected 4-23-09_gen_dates.xls
Jeffrey,
In preparation for our call tomorrow at 2PM, I am sending you this revised Business Plan. The numbers haven't changed,
however, to keep it more up to date our new Chief Financial Officer, Jay Disler, has modified the spreadsheets so that we
can more accurately enter actual data in periods prior to projections. In this way, we don't have to keep on changing dates
as we move the financing date. Rather, we will now use Month 1, Month 2....Month N after financing date to project how
we will perform once we have obtained financing. The actual amount of financing is entered in the Equity tab, and can be
modified to reflect what happens with different amounts.
I thought it would be advisable to outline the way in which the Business Plan is used to assist us in running our business.
The main entries for Revenues come from the three areas of our business — Sell Through, Bulk and Enterprise. Each of
those tabs have entries for units to be built, or projects to be completed in the case of Enterprise, on an individual month
basis for the entire 5 year period. In each of those tabs you will see the entry points in blue, and the calculated subscribers
based upon the assumptions shown on the individual sheet in yellow.
Operating expenses are projected in the tab called SG&A. Every department is detailed along with the number of
personnel required. As you will see, we employ Project Managers to manage the building effort, and deploy outside
contractors to actually do the work designed by our engineers. This permits us to grow the business very rapidly since
each of our Project Managers can manage a substantial number of outside contractor crews.
The P&L tab accumulates all of the Revenues and Expenses, month by month, based upon the entries from the three lines
of business. The BS tab accumulates Balance Sheet Data month by month, and the CF tab calculates the standard Cash
Flows from/to Operating Activities, Investing Activities and Financing Activities.
As you will see from the P&L Tab, we have negative EBITDA of $1,485,429, and $200,000 of interest expense on our
senior facility through the 9th month after financing, $4,544,000 of investments in capital expenses through the 10th month,
and $265,000 in the decrease in our Equipment Line in the CF Tab. The Balance Sheet shows an initial Accounts Payable
of $706,505, some of which we are renegotiating at present.
The CF Tab shows, on a monthly basis, the beginning and ending cash balances assuming the monthly activities estimated
in the three business lines.
The SG&A Tab also reflects the total number of units built broken down by type, but excluding Common Areas, that are
needed to achieve our revenue streams and are the basis for our Capital Expenses.
EFTA00774235
I hope this helps.
I look forward to speaking with you on Saturday.
Best regards,
ow
Richard J. Sherwin
Chief Executive Officer
Spot On Networks, LLC
No Wires, No Worries, No Waiting
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your reply) and any attachments. Thank you in advance for your cooperation and assistance.
EFTA00774236
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