Budget - the project throughout Israel for the entire population of Israel (not counting Arab towns) 6,200,000 residents

Budget - the project throughout Israel for the entire population of Israel (not counting Arab towns) 6,200,000 residents Group Details Preparations Required sum in thousands $ Post project Total $ Total per group Week1 Week2 Week3 Week4 Week5 Week6 Academic supervision Accompaniment and media questions 1,800 800 800 800 800 800 800 800 7,400 100,400 Consultations and research — Eran team 3,000 1,500 1,500 1,500 1,500 1,500 1,500 0 12,000 Effectiveness research Pre-, during and post- 27,000 0 0 27,000 0 0 0 27,000 81,000 Strategy and coordination Consistent follow-up 12,000 18,600 18,600 18,600 18,600 18,600 18,600 5,000 128,600 128,600 Creative Creative ads development 8,000 0 6,000 0 6,000 0 6,000 0 26,000 46,000 Producing materials and graphics 8,000 0 0 6,000 0 6,000 0 0 20,000 Traditional media Newspaper ads 0 70,000 70,000 70,000 70,000 70,000 70,000 0 420,000 1,380,000 Billboards 0 70,000 70,000 70,000 70,000 70,000 70,000 0 420,000 Guerilla actions 0 90,000 90,000 90,000 90,000 90,000 90,000 0 540,000 Activity on social networks and digital media Purchasing online media 0 386,000 386,000 386,000 386,000 386,000 386,000 0 2,316,000 2,389,000 Updating main site 1,000 0 0 0 0 0 0 0 1,000 Operating YouTube channel 0 6000 6000 6000 6000 6000 6000 0 36,000 Operating Facebook page 0 6000 6000 6000 6000 6000 6000 0 36,000 Explanatory video Documentation and editing 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 11,200 11,200 Public relations Including crisis management 15,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 64,000 64,000 E 77,200 657,300 663,300 690,300 663,300 I 663,300 663,300 41,200 4,119,200 4,119,200 The budget is divided as follows: 92% Media - changes may be made in sections of the media, but the budget framework will remain unchanged. 5% Academic supervision, Research, Development and Documentation. 3% Strategy, Coordination and Public relations Page 25 EFTA00788029