DS9 Document EFTA00804458

rya edeniste EDEN ISTE 2019 & 2020 Spend EFTA00804458 2019 Spend Breakdown of 2019 Expenses Description Cost Patent 100 2,000 Moulds & Tools 50 Ecom Platform 150 (10) (21) IT set up 28 (83) 328 (250) (50) (34) Description Cost (272) 953 PR Fees & Expenses Lairtch Event 100 50 Description Cost (328) Marketing Director Other Marketing 94 6 CEO 117 Marketing Consultant 24 250 Strategy Consultant 18 Chemist Consultant Finance Consultant Other Costs 30 29 54 272 Selling (Staff) Distribution Marketing NPD E-Commerce Admin Capex Investment Inventory Dec-19 The plan assumes a total spend of Eur 1.05m in 2019. Investment of Eur2.0m - Mar 2019. EDENISTE Business Plan EFTA00804459 2020 Spend Breakdown of 2020 Expenses 2,000 953 206 (122) (141) CEO Head HR Manager Trainer Strategy Chemist Finance Travel Training Legal Other Description Cost Description Cost of Finance Consultant Consultant Consultant Cost Fees Costs 177 96 69 37 18 30 24 34 10 39 65 -0 rn LAJ Build 205 Store 25 599 Trademarks Platform 10 Ecommerce IT Setup 35 (24) (130) New Office Capex 50 Network & Phones & Software 50 Pop Up store & Retail Design 25 (439) 400 (81) (123) Description Lost PR Fees & Expenses 200 (599) Marketing Staff 166 (178) 923 Launch Events 25 Other Costs 48 (400) 439 Opening Investment Income Inventory Selling Selling Distribution Marketing Balance (Staff) The plan assumes a total net spend of Eur2m in 2020. Income - Store (138k) and Ecommerce (68k) Investment of Eur 2.0m. NPD E- Commerce Admin Occupancy Capital Dec-20 Expenditure EDENISTE Business Plan EFTA00804460