Nautilus Subscriber Survey

Nautilus Subscriber Survey Q1 Do you currently subscribe to Nautilus? Answered: 1,434 Skipped: 18 Yes No Not sure 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Yes 65.55% 940 No 28.45% 408 Not sure 6.00% 86 TOTAL 1,434 1110 EFTA00805680 Nautilus Subscriber Survey Q2 What type of subscription do you have? Answered:1,406 Skipped: 46 A print and online... An online only subscription Not sure 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A print and online subscription 38.41% 540 An online only subscription 39.05% 549 Not sure 22.55% 317 TOTAL 1,406 2/10 EFTA00805681 Nautilus Subscriber Survey Q3 How did you first discover Nautilus? Answered: 1,325 Skipped: 127 Facebook. Twitter, or... Friend, family member, or... Internet Friend, family I member, or... Friend, family, or... News story Email promotion. Advertisement' Given a gift I subscription An event 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Facebook, Twitter, or another social media service 17.13% 227 Friend, family member, or coworker gave me a copy 1.43% 19 Internet 58.04% 769 Friend, family member, or coworker showed me a print copy 2.19% 29 Friend, family, or coworker digitally shared a story with me 10.26% 136 News story 16.98% 225 Email promotion 5.66% 75 Advertisement 3.47% 46 Given a gift subscription 0.75% 10 An event 0.45% 6 Total Respondents: 1,325 3/10 EFTA00805682 Nautilus Subscriber Survey Q4 How do you read Nautilus? Check all that apply. Answered: 1,448 Skipped: 4 In print On my computer On my smartphone On my tablet or iPad ' Othe r (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses In print 37.02% 536 On my computer 73.20% 1,060 On my smartphone 37.64% 545 On my tablet or iPad 27.07% 392 Other (please specify) 2.49% 36 Total Respondents: 1,448 4110 EFTA00805683 Nautilus Subscriber Survey Q5 What do you like about Nautilus? Check all that apply. Answered:1,449 Skipped. The design of the print... Interesting or topical... The quality of Nautilus'... Nautilus' artwork or... Nautilus' editorial... . Other (please specify) I 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses The design of the print magazine or Nautilus' website 49.28% 714 Interesting or topical articles 94.62% 1,371 The quality of Nautilus' writing 85.37% 1,237 Nautilus' artwork or illustration 61.90% 897 Nautilus' editorial perspective 34.64% 502 Other (please specify) 6.69% 97 Total Respondents: 1,449 5/10 EFTA00805684 Nautilus Subscriber Survey Q6 How likely are you to renew your subscription to Nautilus? Answered: 1,389 Skipped: 63 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 (no Label) Certain I wilt renew 34.34' r> 477 Likely I will renew 34.77% 483 Uncertain 27.72% 385 a not very likely to renew 2.52% 35 I certainly won't renew 0.65% 9 Total Weighted Average 1,389 2.00 6110 EFTA00805685 Nautilus Subscriber Survey Q7 Why would you be unlikely to renew your subscription to Nautilus? Or, if you had a subscription in the past, why did you not renew? Check all that apply. Answered: 1.278 Skipped: 174 Its too expensive I don't have time to read it I did not like the content I The magazine is too... I can find most the... I found I another... I don't like I the design o... The renewal process is t... I have lost interest I didn't like I the magazine... SE switching formats (pri... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Its too expensive 26.29% 336 I don't have time to read it 38.03% 486 I did not like the content 2.82% 36 The magazine is too difficult to read 1.56% 20 I can find most the articles free online 14.32% 183 2.43% 31 I found another magazine that suits me better I don't like the design or format 0.86% 11 7/10 EFTA00805686 Nautilus Subscriber Survey The renewal process is too hard 1.56% 20 I have lost interest 4.85% 62 i didn't like the magazine's voice 2.03% 26 ii. switching formats (print to digital subscription or vice versa) 6.18% 79 Other (please specify) 30.20% 386 Total Respondents: 1.278 8110 EFTA00805687 Nautilus Subscriber Survey Q8 Compared to other magazines you've read or subscribed to, what do you think is a reasonable price to pay for a one year subscription to Nautilus? 0 1 2 3 4 6 7 8 9 10 Less than $20.00 - $30.00 - $40.00 - $50.00 - $60.00 - More than Total Weighted $20.00 $29.99 $39.99 $49.99 $59.99 $69.99 $70.00 Average (no label) 16.81% 241 35.29% 506 23.64% 339 13.81% 198 7.67% 110 1.53% 22 1.26% 18 1,434 2.70 9 / 10 EFTA00805688 Nautilus Subscriber Survey Q9 Are there any other comments moil like to share? Answered: 767 Skipped: 685 10 I 10 EFTA00805689