Case File
efta-efta00806634DOJ Data Set 9OtherNY, NY 10016
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DOJ Data Set 9
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efta-efta00806634
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NY, NY 10016
PROFESSIONAL EXPERIENCE
BUDGET MINISTRY OF COTE D'IVOIRE, Abidjan, Cote d'Ivoire
2014 — 2017
Director of Communications, Public Relations and Strategy
•
Spearheaded the social media strategy (Twitter, YouTubc, and Facebook), which generated 150,000
followers in a year (2n" only to the President in terms of followers for a public figure)
•
Oversaw the preparation and distribution of marketing/PR contents, managing three different teams and
all public events including press releases, press conferences, new program launches, and marketing
initiatives
•
Facilitated 50-F interviews for the Minister in top media outlets in Europe and Africa such as FT, Reuters,
France 24, CCTV, BBC, Jeune Afrique, Le Monde; arranged keynote speeches at global conferences
including Financial Times in London on Infrastructure in Africa and Harvard African Business
Conference
•
Co-created and oversaw the Ministry's first bilingual website, which reached a broader foreign investors
audience bolstering transparency initiatives on investments (weekly visits averaging 3000)
•
Founded Les Echos du Budget, the first bilingual bimonthly online and print magazine. Served as editor
in chief, marketing/creative director, and content lead for the magazine
RADIO TELEVISION IVOIRIENNE & FRATERNITE MATIN, Abidjan, Cote d'Ivoire
2014 — 2016
RTI is a state-owned television station, and Fraterniti Matin is a state-owned newspaper
Board member, Member of Audit, Risks & Governance Committees, Abidjan. Cote d'Ivoire
•
Advised Executive Chairman of the Board and Managing Directors on corporate strategy, formulating
and approving strategic plans to increase revenue and cut costs
•
Developed and launched successful media transformation. As a committee member, devised plan which
created a separate broadcasting entity which allowed the state controlled TV to maintain revenues during
migration from analogue transmitters to Digital Terrestrial Television (DTT)
•
Generated $4 million cost-savings for Fratemite Matin, which averted bankruptcy and enabled new
investments
KARIN MODELS, FORD MODELS, WILHELMINA MODELS, NEXT MODELS
1999 — 2014
Model, Various locations (Paris, New York, and many others)
•
Model in 50+ campaigns (cosmetics, advertising, catalogs, TV, magazines, and runway) including
Gamier Fructis Europe, Old Navy, MAC, Cover Girl, Express, Bloomingdales, Benetton, Kenzo, Guy
Laroche, Issey Miyake, Iman Cosmetics (3 different campaigns), Black up Cosmetics (2
campaigns),Tommy Hilfiger, Coach
•
Appeared in 50+ magazines including Vogue US, Italian Vogue, Elle Rance, Elle US, Teen Vogue,
V magazine, and more, appearing on magazine covers for WWD (twice), Luire, and Clam
•
Worked effectively in developing relationships with top clients, photographers, agencies, designers while
juggling multiple assignments in a very competitive and high pressure environment
EDUCATION
COLUMBIA BUSINESS SCHOOL, New York, NY
2016 — 2018
•
MBA, Executive Program, Concentration: Marketing, Management
Member. Retail and Luxury Goods Club, Black Business Student Association, Columbia Entrepreneurs
Organization, Columbia Women in Business,
Leadership: Teaching Assistant for the Executive MBA Seminar "Global Entrepreneurship"
Study abroad: China (International Seminar), Hong Kong University
ECOLE SUPERIEURE DES SCIENCES COMMERCIALES D'ANGERS, Angers, France
2000 —2005
BS and M.S in International Business
ADDITIONAL INFORMATION
Work authorization: Permanent US resident
Certification: Management Excellence and Lean Six Sigma Green Belt
Languages: French (Native), English (Fluent)
Interests: Fashion, traveling (30+ countries), sports (skydiving, PADI certified scuba diving, Pilates, Yoga)
EFTA00806634
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