4 BlueTalon

4 BlueTalon Safeguard Sensitive Information While Putting Data to Work Eric Tiienius, CEO Pratik Verma, President * www.bluetalon.corn MI EFTA01088686 Two key trends faced by today's CIO and CDO • Need to safeguard sensitive information & data • Need to put data to work - get maximum value out of your data 4 BlueTalon .2013 BLUETALON. INC. ALL RIGHTS RESERVED. 2 EFTA01088687 Two key trends faced by today's OO and CDO • Need to safeguard sensitive information & data • Need to put data to work - get maximum value out of your data Which is more important? How do I make that tradeoff? Restrict vs. Make Available Lock Down vs. Provide Access Enforce policies vs. Get data into people's hands .4( BlueTalon CONFIDENTIAL EFTA01088688 Two key trends faced by today's OO and CDO • Need to safeguard sensitive information & data • Need to put data to work - get maximum value out of your data Which is more important? How do I make that tradeoff? Let me have both!" With BlueTalon, you can safeguard your sensitive data and get maximum value out of it, too. 4 BlueTalon .2013 BLUETALON. INC. ALL RIGHTS RESERVED. 4 EFTA01088689 BlueTalon delivers what you need to... Safeguard: • Consistent policy management across multiple databases and data silos • Enforce data policies and data usage agreements in real time • Policies enforced by user/group regardless of application or access method Simplify: • Drive down costs & complexity by eliminating data masking, copy/paste, ETL • No changes needed to existing databases, apps, or operational procedures • Works with all SQL databases + growing list of NoSQL and Hadoop (Hive) databases Drive Business Results: • Unlock the power of previously locked-down data • Drive new analysis and insights across data silos and databases • Use sensitive information without revealing it • Power new lines of business and new revenue streams • Deliver value to your customers while maintaining trust 4 BlueTalon rn 2013 BLUETALON. INC. ALL RIGHTS RESERVED. COMIDENT1AL EN EFTA01088690 BlueTalon Trumps Legacy Approaches to Safeguarding Data... App Lockin Data Maski Security n Data Sour d Transf ation 4 BlueTalon 0.13 BILUETALON. INC. ALL TIGHTS RESERVED. EFTA01088691 BlueTalon Trumps Embedding Security in the App Layer It's tempting to enforce security in your app time consuming to maintain • • tions Hand coded policy requires software deployment to change • Complex policies are difficult to implement, limiting the breadth of data use Mulfi Week Development Effort Engineer Product Manager vs. QA DevOps Test and Deploy Policy Changes in Minutes with B!ueTalon Policy Administrator -4( BlueTalon CONFIDENTIAL El EFTA01088692 BlueTalon Trumps Locking Down Data Sources Locking down your data source can prevent unauthorized access But simply denying access puts your business at a disadvantage Data sources provide different capabilities for access policy • Still have policy silos, this time in the database ',lettere Sales Read Update pverma User Customer Read Inconsistent, data policy leads to access errors afettere Customer Read Update pVerrila Customer Update BlueTalon CONFIDENTIAL EFTA01088693 BlueTalon Trumps Data Masking & Transformation Transforming your data can neuter sensitive information But these are simple yes/no data access rules that obscure the real value of your data • Today's data environments demand complex policies • The business still needs to make use of sensitive data • Additional copies of data increase costs Name Gender Income Age [SSN REDACTED] Bill Lee M $74,250 43 [SSN REDACTED] Sam Ho $37,600 24 Name Transformation and masking Gender Income _IL XXX-XX-5515 Bill Lee XXX-XX-8204 Sam Ho $70,000 - $80,000 $30,000 - $40,000 40 - 45 20 - 25 BlueTalon .2013 BLUETALON. INC. ALL RIGHTS RESERVED. EFTA01088694 There Is A Better Way: BlueTalon Safeguards Your Sensitive Information While Providing Access that Puts Your Data to Work Reporting SOAP Analytics REST CRM SQL BlueTalon Data Server Finance JSON RDBMS SaaS Big Data I • No disruption — install BlueTalon without changing your applications or your data sources - Migrate existing applications / data sources as needed — Start new data sources / application on BlueTalon • Breadth of data sources and interfaces — Migrate existing applications / data sources as needed — Start new data sources / application on BlueTalon • Enterprise Ready — High Availability — Scalable BlueTalon ID 2013 BLUETALON. INC. ALL RIGHTS RESERVED. 10 EFTA01088695 BlueTalon Platform as an Agile Safeguarding Query Layer spring PerAft Apache Tomcat development cisas analytics C0GN0S QlikView tableau Oa Spotfire• reporting & visuals Data consumers have different needs, skills and entitlements Application Stack BlueTalon Agile Safeguarding Query Layer BlueTalon makes data accessible and safeguards sensitive information Server SQL TERADATA T••••-.-mE N W m % tift =0„.. Data Warehouses MySQL IEM. DB2, ORACLE Data Lake .mongoDB %moo MEV Excel tir interactive cloud & desktop EISIr §b""a'rePoint NopleSoft. 14, ORACLE' CYnami. Transactional Data Store OULILVJ..I.INC ALLMON', PLS.Vi. EFTA01088696 BlueTalon Platform as an Agile Safeguarding Query Layer spring perAt Apache Tomcat development ¶lam (cA, analytics Comps QlikView i-obleau @SPeirt CI It Excel Lir interactive reporting & visuals cloud & desktop BlueTalon Data Server Consumers query the BlueTalon Data Server like any normal SQL database 01114 OLULTAL011.31. ALI. RIGHTS IRLSORVtO. EFTA01088697 BlueTalon Platform as an Agile Safeguarding Query Layer 0 spring pert development Apache Tomcat sas analytics queries °mos QlikView 0Cl] Excel +e bleou @Spotfire• interactive reporting & visuals cloud & desktop IIBCOSoftware Consumers make policy compliant queries across silos without bulk replicating data policy compliant queries §Z)1: Server limmo TERADATA Data Warehouses TEM_ N DB2, MyEQL ORACLE 61PErFig'd Data Lake .mongollB Er r IMMO Pr, kir•Soil ORACLE SharePoint '47, s,,Z Transactional Data Store 21.1. OUN.M.O14.11. ALLMON'S S.ViD. EFTA01088698 BlueTalon: How it Works No changes to databases Collaborative policy authoring between owner and steward (6) (Optionally) Create 'virtual' views to simplify querying, tag data, and harmonize data formats (3) Create access policies by globally or by each source Use a GUI. scripting or APIs (5) Data consumers connect to the BlueTalon Data Server and make queries using the logical data model (2) Meta-data (catalog/schema) syncs to the BlueTalon Data Server (1) Connect a source database to ria' BlueTalon ga r. Use standard ODBC. JDBC or native connectors (4) Leverage LDAP or other databases for user meta-data to create policies EFTA01088699 Join on Sensitive Information Without Exposure Put Data to Work Link ZIP with Product purchased using Credit Card Numbers MINIMIllireditCarc imber 55343 iPhone 0000000000004850 Partial redaction of 94303 Android 0000000000003804 credit card number Safeguarding Analysts 'Billing' Credit Card Number 4929690313294850 55343 44 10 872593804 94303 4024007102439972 94063 'Purchases' user 'Steven Levitt is memberOf 'Analysts' Credit Card Number •roduct 4929690313294850 iPhone 448510587259 ndroid 0.2114 001LIALWI.INIC AGM'S IttStilVt0. EFTA01088700 Strong Technology Validation from Demanding Customers UnitedHealthcare* • 50% faster data integration for self-funded employer line-of-business to enable a self-service reporting offering, under policy compliance OPTUM Good for the system. • Made possible real-time use of 12 year data on 51 M high-cost patients from external sources without duplication, under policy compliance Made possible content-based rather than role-based governance of data that can be scaled to 150k groups and 35k user accounts .4 BlueTalon CONFIDENTIAL El EFTA01088701 In Summary: Don't Accept Tradeoffs Only BlueTalon... • Provides consistent policy enforcement across databases and silos • Enables sensitive information to be used but not revealed • Opens up your data to power new applications, analyses, and lines of business never possible before BlueTalon: Safeguards and Puts Data to Work. 4 BlueTalon 2013 BLUETALON. INC. ALL RIGHTS RESERVED. 17 EFTA01088702 4 BlueTalon Safeguard Sensitive Information While Putting Data to Work Eric Manias, CEO i" Pratik Verma, President * www.bluetalon.corn EFTA01088703