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efta-efta01088956DOJ Data Set 9OtherDS9 Document EFTA01088956
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BOYU CAPITAL
March 2011
EFTA01088956
Draft
Disclaimer
THE INFORMATION CONTAINED HEREIN IS PROVIDED FOR INFORMATIONAL AND DISCUSSION PURPOSES ONLY AND IS NOT, AND MAY NOT BE RELIED ON IN ANY MANNER AS, LEGAL,
TAX OR INVESTMENT ADVICE OR AS AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY AN INTEREST IN BOYU CAPITAL FUND I, L.P. (THE "FUND"). A PRIVATE OFFERING OF
INTERESTS IN THE FUND WILL ONLY BE MADE PURSUANT TO A CONFIDENTIAL PRIVATE PLACEMENT MEMORANDUM (THE "OFFERING MEMORANDUM") AND THE FUND'S
SUBSCRIPTION DOCUMENTS, WHICH WILL BE FURNISHED TO QUALIFIED INVESTORS ON A CONFIDENTIAL BASIS AT THEIR REQUEST FOR THEIR CONSIDERATION IN CONNECTION WITH
SUCH OFFERING. THE INFORMATION CONTAINED HEREIN WILL BE QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE OFFERING MEMORANDUM, WHICH CONTAINS ADDITIONAL
INFORMATION ABOUT THE INVESTMENT OBJECTIVE, TERMS AND CONDITIONS OF AN INVESTMENT IN THE FUND AND ALSO CONTAINS TAX INFORMATION AND RISK DISCLOSURES
THAT ARE IMPORTANT TO ANY INVESTMENT DECISION REGARDING THE FUND. NO PERSON HAS BEEN AUTHORIZED TO MAKE ANY STATEMENT CONCERNING THE FUND OTHER THAN
AS SET FORTH IN THE OFFERING MEMORANDUM AND ANY SUCH STATEMENTS, IF MADE, MAY NOT BE RELIED UPON.
THE INFORMATION CONTAINED HEREIN MUST BE KEPT STRICTLY CONFIDENTIAL AND MAY NOT BE REPRODUCED OR REDISTRIBUTED IN ANY FORMAT WITHOUT THE APPROVAL OF
THE GENERAL PARTNER OF THE FUND. NOTWITHSTANDING THE FOREGOING, EACH INVESTOR AND PROSPECTIVE INVESTOR (AND EACH EMPLOYEE, REPRESENTATIVE, OR OTHER
AGENT THEREOF) MAY DISCLOSE TO ANY AND ALL PERSONS, WITHOUT LIMITATION OF ANY KIND, THE TAX TREATMENT AND TAX STRUCTURE OF THE FUND AND ITS INVESTMENTS
AND ALL MATERIALS OF ANY KIND (INCLUDING OPINIONS OR OTHER TAX ANALYSES) THAT ARE PROVIDED TO SUCH INVESTOR OR PROSPECTIVE INVESTOR RELATING TO SUCH TAX
TREATMENT AND TAX STRUCTURE; PROVIDED, HOWEVER, THAT SUCH DISCLOSURE SHALL NOT INCLUDE THE NAME (OR OTHER IDENTIFYING INFORMATION NOT RELEVANT TO THE
TAX STRUCTURE OR TAX TREATMENT) OF ANY PERSON AND SHALL NOT INCLUDE INFORMATION FOR WHICH NONDISCLOSURE IS REASONABLY NECESSARY IN ORDER TO COMPLY
WITH APPLICABLE SECURITIES LAWS.
AN INVESTMENT IN THE FUND WILL INVOLVE SIGNIFICANT RISKS, INCLUDING LOSS OF THE ENTIRE INVESTMENT. THE INTERESTS IN THE FUND WILL BE ILLIQUID, AS THERE IS NO
SECONDARY MARKET FOR INTERESTS IN THE FUND AND NONE IS EXPECTED TO DEVELOP. THERE WILL BE RESTRICTIONS ON TRANSFERRING INTERESTS IN THE FUND, INVESTMENTS
MAY BE LEVERAGED AND THE INVESTMENT PERFORMANCE MAY BE VOLATILE. BEFORE DECIDING TO INVEST IN THE FUND, PROSPECTIVE INVESTORS SHOULD READ THE OFFERING
MEMORANDUM AND PAY PARTICULAR ATTENTION TO THE RISK FACTORS CONTAINED IN THE OFFERING MEMORANDUM. THE FEES AND EXPENSES CHARGED IN CONNECTION WITH
AN INVESTMENT IN THE FUND MAY BE HIGHER THAN THE FEES AND EXPENSES OF OTHER INVESTMENT ALTERNATIVES AND MAY OFFSET PROFITS. INVESTORS SHOULD HAVE THE
FINANCIAL ABILITY AND WILLINGNESS TO ACCEPT THE RISK CHARACTERISTICS OF THE FUND'S INVESTMENTS.
PROSPECTIVE INVESTORS SHOULD MAKE THEIR OWN INVESTIGATIONS AND EVALUATIONS OF THE INFORMATION CONTAINED HEREIN. EACH PROSPECTIVE INVESTOR SHOULD
CONSULT ITS OWN ATTORNEY, BUSINESS ADVISER AND TAX ADVISOR AS TO LEGAL, BUSINESS, TAX AND RELATED MATTERS CONCERNING THE INFORMATION CONTAINED HEREIN AND
SUCH OFFERING.
EXCEPT WHERE OTHERWISE INDICATED HEREIN, THE INFORMATION PROVIDED HEREIN IS BASED ON MATTERS AS THEY EXIST AS OF THE DATE OF PREPARATION AND NOT AS OF ANY
FUTURE DATE, AND WILL NOT BE UPDATED OR OTHERWISE REVISED TO REFLECT INFORMATION THAT SUBSEQUENTLY BECOMES AVAILABLE, OR CIRCUMSTANCES EXISTING OR
CHANGES OCCURRING AFTER THE DATE HEREOF.
CERTAIN INFORMATION CONTAINED IN THIS PRESENTATION CONSTITUTES "FORWARD-LOOKING STATEMENTS," WHICH CAN BE IDENTIFIED BY THE USE OF FORWARD-LOOKING
TERMINOLOGY SUCH AS "MAY," "WILL," "SHOULD," "EXPECT," "ANTICIPATE," "TARGET," "PROJECT," "ESTIMATE," "INTEND," "CONTINUE" OR "BELIEVE," OR THE NEGATIVES THEREOF
OR OTHER VARIATIONS THEREON OR COMPARABLE TERMINOLOGY. DUE TO VARIOUS RISKS AND UNCERTAINTIES, ACTUAL EVENTS OR RESULTS OR THE ACTUAL PERFORMANCE OF
THE FUND MAY DIFFER MATERIALLY FROM THOSE REFLECTED OR CONTEMPLATED IN SUCH FORWARD-LOOKING STATEMENTS. PROSPECTIVE INVESTORS IN THE FUND SHOULD NOT
RELY ON THESE FORWARD-LOOKING STATEMENTS IN DECIDING WHETHER TO INVEST IN THE FUND.
1
EFTA01088957
Table of Contents
I Draft
I.
Overview of Boyu
II.
Market Opportunity in China
III. Investment Strategy
IV. Organization and Culture
V.
Track Record and Deal Pipeline
VI. Key Investment Terms
2
EFTA01088958
Draft
I. Overview of Boyu
EFTA01088959
A Newly-formed, China-focused Investment Firm
Invest in high-quality companies in focused sectors
Grow and transform businesses with operating expertise
Deliver superior long-term risk-adjusted returns for capital partners
Founding Team
I
■ World-class business
operators
■ Experienced China
investors
Strategy
1
■ Focused sectors
■ Proprietary deal flow
■ Optimal transaction
structures
■ Value-added services
Advantage
■ Strong investment track record
■ Unparalleled leadership
experience in corporate world
■ China insights with global
perspectives
4
EFTA01088960
A Complimentary, Unified Investment Team
I Draft
Mary Ma
■ Partner of TPG and co-
Chairman of TPG's Greater
China business since 2007
■ Previously spent an 18-year
career at Lenovo as Vice
Chairman and CFO
■ Serves on the board of
Lenovo, Standard Chartered
Bank, Daphne and Wumart
■ A member of the Listing
Committee of the Stock
Exchange of Hong Kong
Louis Cheung
■ Group President and
Executive Director of Ping An
Insurance Group since 2000.
Covered the CIO role and
directly supervised
investment subsidiaries with
US$125 billion AUM,
including a US$3 billion
private equity portfolio
■ Previously Global Partner of
McKinsey & Co., advising
financial services institutions
as well as other consumer,
IT/media and healthcare
clients across Asia
Sean Tong
I
■ Managing Director and Head
of Greater China at
Providence Equity Partners
since 2008
■ Previously Managing Director
and Co-Head of Greater China
at General Atlantic, where he
helped open the firm's China
office in 2000
■ Built China teams at both
General Atlantic and
Providence and led a number
of important PE transactions
■ All other investment professionals have prior work experience at top-tier global PE firms and
professional institutions, such as Goldman Sachs Principal Investment Area (PIA), General Atlantic,
Morgan Stanley and McKinsey
■ Team members share a common vision, business principles, and investment strategies
5
EFTA01088961
A Shared Investment Strategy
Focused
Sectors
Proprietary
Deal Flow
Optimal
Transaction
Structures
■ Consumer and Retail
■ Media and Technology
■ Healthcare
■ Financial Services
■ Deep domain knowledge in focused sectors
■ Industry network based on "first-call" status
■ Proactive and thematic deal sourcing
Draft
■ Target $50-200 million equity check for minority stake or relative control
■ Growth and transformational capital (including expansion stage deals,
shareholder recaps, PIPE deals)
■ SOE restructuring (including spin-offs, carve-outs, subsidiary purchases)
■ Strategic planning
Value-added
• Operational improvement
Services
■ Corporate governance
■ M&A and capital raising
6
EFTA01088962
The Boyu Advantage
I Draft
Strong Investment
Track Record
Unparalleled
Leadership
Experience in
Corporate World
China Insights with
Global
Perspectives
■ The founding Managing Directors have collectively led over $1.0 billion of PE
investments since 2005
■ Accomplished many of the landmark PE transactions in China, as well as
numerous corporate investments and M&As of strategic importance
■ Team with rich transaction experience at leading global PE firms
■ Mary Ma and Louis Cheung have 30 years of combined leadership experience
at two of China's well-respected/non-SOE Fortune Global 500 companies
■ Vast industry connections and "first-call" status with key decision-makers
■ Insider read on market dynamics, business models and people
■ Profound operating expertise in building and growing companies through
various stages of lifecycle
■ Resources and skillsets fully transferable to investment sourcing, evaluation
and value creation
■ All investment professionals possess significant work tenure in the region
■ Local decision-making and efficient team communication ensure fast and
accurate responses
■ Ability to conclude transactions amid the economic, market, regulatory and
cultural complexities in China
■ Global perspectives and commitment to international best practice
7
EFTA01088963
II. Market Opportunity in China
EFTA01088964
A Unique Destination for Investment
I Draft
Macro Economy
PE Market
Sector,
Company,
People
China will remain a fast growing economy undergoing
profound transitions in the next decade
■ Long term growth supported by urbanization, consumer
spending, investment demand and deregulation
■ Near term challenges and structural imbalances are
expected to be addressed through the right policy
responses
■ Private equity is underpenetrated with large growth
potential
■ Opportunities exist in the private sector and state-
owned enterprises
■ Higher entry barrier as local market complexities create
hurdles to conclude transactions
■ Abundant investment opportunities in mainstream
sectors, especially in our focused sectors
■ Dynamic market development with business models
constantly adapting to the competitive environment
■ Decision makers of targets are mostly native Chinese
Large market
opportunity
with
significant
local nuances
9
EFTA01088965
Four Major Drivers to Propel China's Economic Growth
I Draft
■
Urbanization remains the major driver
•
Current urbanization ratio of 47% is much lower than the level in developed countries and
comparable to the level in Japan in the 1950s
•
Further urbanization will not only provide room for fixed asset investments but also
stimulate consumption
■
Consumer spending will grow at a faster pace
K
The government has been providing subsidies and welfare benefits to stimulate demand
K
Rising wages, income redistribution and public service provision (especially in rural areas)
are also expected to further boost consumption-driven demand
■
Investment should continue to be strong and create more job opportunities
K
China needs to accumulate more capital stock from both a per unit output and per capita
basis to catch up with industrialized economies
•
Investment in infrastructure, high end manufacturing and public housing would also boost
demand for steel, cement and other major commodities
■
Deregulation should stimulate further economic development
K
The government will continue to open up previously monopolized/sensitive sectors
K
Industries expected to benefit include: media, healthcare, education, transportation, energy,
telecom, natural resources, etc.
10
EFTA01088966
Robust Macro Outlook in the Post Crisis Era
I Draft
While we share recent concerns about China's near-term economic challenges and structural
imbalances, we believe a hard landing to be unlikely and robust growth to be sustainable:
■
Policy misstep causing an economic hard-landing is unlikely
u
Policy adjustments remain ahead of the curve
•
Inflationary pressure should ease due to front-loaded monetary tightening
■
Asset bubble concerns are overblown
u
Sharp run-up of asset prices has been underpinned by strong fundamentals and funded by
savings (instead of leverage as in the U.S.)
•
Equity valuations are comparable to Asia's other major markets and the historical average
for China, with a robust earnings growth outlook in 2011 and 2012
■
Economic structure has started to rebalance
u
Income redistribution is expected to boost domestic consumption
u
Export slowdown is less severe than anticipated
•
Gradual but long term currency appreciation beneficial to the rebalancing process
■
Aging population is a double-edged sword
j
Aging population brings a growing market for healthcare products and services
j
Tightening labor supply would accelerate industrial upgrade
11
EFTA01088967
A Rapidly Growing Private Equity Industry
I Draft
Total Private Equity Investment in China (US$ bn)
C-2 Megabank Deals
• Others
Venture Capital
Buyout
• Growth Capital
2.2
1.7
0.8 I
0.5
El
, M
,I
.
.
2000
2001
2002
2003
2004
2005
2006
2007
2008 ' 2009
3.3
10.3
9.2
--
11.6
10.1
13.5
■
Bright outlook of PE industry in China:
j
Relatively low PE penetration rate at
0.3% of GDP suggests significant room
for growth
j
Chinese PE industry is expected to grow
at 20-25% CAGR
• Foreign LPs are increasing asset allocations
to China:
u Encouraged by robust Chinese GDP
growth and more open policies towards
foreign investment
u Weak economic recovery has led to
slower growth in U.S./EU PE markets,
pushing more capital allocation to
emerging markets such as China
• Yet local market complexities can
sometimes create hurdles for private equity
firms to conclude transactions
12
EFTA01088968
Significant Opportunity Set with Private Sector and SOEs
Private Sector
■ More sectors are open to private investment
following deregulation:
u
Demand for growth capital investments
increases with the growth of private
companies
u
SMEs still have difficulty getting debt
financing, as bank loans remain largely
geared towards SOEs and government
infrastructure projects
■ Private sectors opportunities include
expansion capital, succession issues for first-
generation entrepreneurs, and business
upgrades/transformation
■ PE's value:
u
Access to long-term capital
u
Value creation in human capital,
management systems and governance
Draft
State-owned Enterprises
■ The Chinese government will continue to
consolidate, restructure, and upgrade the
state-owned enterprises:
u
Fewer but higher quality: the number
of SOEs under SASAC will be reduced
from 123 to - 50 during the "12th-five-
year-plan" (2011-2015)
•
Privatization and IPOs of provincial-
level SOEs
■ Growing PE investment opportunities
regarding SOE consolidation /
restructuring, spin-off of non-core assets,
and cross-border acquisitions
■ PE's value:
K
Restructuring capability
K
Introduction of best corporate
practices and top talent
13
EFTA01088969
Significant Opportunity Set in Our Focused Sectors
Consumer/Retail
II
■ World's #3 consumer market by
value
■ Most sub-sectors have been
growing at 15-20% p.a.
■ —$800 billion total market cap
■ An attractive combination of
strong growth, profitability,
cash flow, and opportunity for
industry consolidation
Media/Technology
■ World's #1 Internet market and
#1 mobile market by # of users
■ Most sub-sectors have been
growing at 30-40% p.a.
■ —$650 billion total market cap
■ High entry barrier, scalable
business model and attractive
growth/profitability profile
■ Greater China is increasingly
the world's center of innovation
BOYU CAPITAL
Draft
• World's #3 pharmaceutical
market and #3 medical
instrument market by value
■ Most sub-sectors have been
growing at 20-25% p.a.
• —$200 billion total market cap
■ Regulatory and demographic
tailwind, long runway for
growth, and ample opportunity
for industry consolidation
Financial Services
■ World's #3 stock market, #6
debt market and #6 insurance
market
■ Most sub-sectors have been
growing at 20-30% p.a.
■ —$1,700 billion total market
cap, with some of the world's
largest listed companies
■ High entry barrier, long runway
for growth, and opportunity to
deploy substantial capital
14
EFTA01088970
Macro Trends Shaping China's Consumer/Retail Sector
I Draft
O
Rising middle class with increasing purchasing power
- Total middle and affluent population' will exceed 400m by 2020, almost 3x 2010
Emerging importance of smaller cities in inland China
- By 2020, 233 cities and 543 counties will reach 2010 Shanghai income level2
0
Growing willingness to trade up among affluent population
- China is the only major economy where trading up still beats trading down
O
Modern retail formats expected to achieve further penetration
- Department stores and hyper/supermarkets continue to gain market share
More awareness of health and wellness
- Concerns over product safety drive consumer demand for "healthfulness"
1. Middle and affluent population defined as households with disposable income > RMB60,000 per year in real terms, BCG analysis
15
2. Based on disposable income per capita, BCG analysis
EFTA01088971
Macro Trends Shaping China's Media/Technology Sector
I Draft
O
45
Extended connectivity and proliferation of interfaces and devices
- Penetration of broadband and emergence of new interfaces and devices drive
demand for computing, communication and media consumption
0 Digitization of media content
- Profound shift from analogue to digital, from offline to online
0
Deregulation of the media sector
- Government intention to liberalize the traditional media (TV, radio, etc.)
O
Behavioral expansion from media consumption to online consumerism
- 30% of Internet users engaged in e-commerce and growing exponentially
O
PC-based Internet going mobile
- Mobile Internet has taken off in China with proven business models emerging
Technology enablement in multiple industries
- Adoption of information technology is changing the basis of competition
16
EFTA01088972
Macro Trends Shaping China's Healthcare Sector
I Draft
I--
o
0
An aging population in need for more healthcare services
- Population over 65 years old is forecast to reach 11.7% in 2020 v.s. 8.3% in 2010
0
Increasing affordability of medical products and services
- Hospital visits and pharmaceutical consumption grow rapidly with rising
disposable income and wealth accumulation
41) Government expenditure
- Significant government investment on both the demand and supply side
0
Hospital reform
- Private sector participation in building and operating healthcare facilities
Stronger regulatory oversight
- Higher entry barriers and accelerating industry consolidation
17
EFTA01088973
Macro Trends Shaping China's Financial Services Sector
I Draft
I--
o
0
Non-bank credit
-Increasing accessibility of credit; migration from bank-centric financing to multiple
non-bank credit platforms
0
Wealth accumulation
- Savings growth by government, enterprises and consumers creates
opportunities for financial product creation and distribution
4/1) Deregulation
- Initial signs of deregulation emerging in selected financial services sectors
O
Financial transaction efficiency
- Further development of payment processing, financial information and
other fintech business models
Risk management
- Stronger demand fuelled by penetration of bank cards and advancement in
securities trading technologies
18
EFTA01088974
I Draft
III. Investment Strategy
19
EFTA01088975
Disciplined Approach Based on Key Investment Criteria
I Draft
■
Strong and trustworthy entrepreneur/management:
K
Integrity, capability and openness to partnership
K
Interests fully aligned with those of the investors
■
Market leader that captures compelling market opportunity:
K
Large market size with clear growth potential driven by identified macro trends
•
Market leader with sustainable business model, proven track record in growth and
profitability and true barriers to entry
u
Significant operational improvement potential
■
Favorable transaction terms:
u
Active investor role with meaningful stake and board representation
u
Clear exit path, preferably with downside protection
u
Sufficient access to due diligence
■
Target return:
J
3x on invested capital and 25% gross IRR
20
EFTA01088976
Four-pillar Investment Strategy Tailored for China
I Draft
Adhere to Focused Sectors
]
Create Proprietary Deal Flow ]
Design Optimal Transaction Structures ]
Emphasize Value-added Services
Four-pillar
strategy to
deliver
superior risk-
adjusted
returns
21
EFTA01088977
Adhere to Focused Sectors
I Draft
From years of experience investing in our focused sectors, we know exactly what criteria to look
for when making investment decisions:
Consumer/Retail
■ Deep market
■ Strong brand equity
■ True mastery of
distribution channels
■ Scale matters
■ Platform play with
consolidation
opportunities
■ Robust cash flow
■ Convergence with IT leads
to higher growth
■ Spirit of innovation and
entrepreneurship
■ Network effect creates
formidable entry barriers
■ First-mover advantage
■ Asset light model with
strong operational
leverage
■ Deregulation gives local
players advantage
■ Competitive strength in
large therapeutic areas
■ Strong regulatory know-
how
• IP-based competition to
avoid pure pricing war
■ High gross margin to
support significant sales
and marketing costs
• Domestic players need
clear value proposition to
compete with MNCs
■ Strong regulatory know-
how
• Recurring revenue for
transaction-based model
• Access to competitive
source of funding
• Robust risk management
system in place
■ Effective talent retention
system
22
EFTA01088978
Our Initial Focus in Consumer/Retail
High Priority
■
Draft
Medium Priority
Low Priority
Men's apparel
• Footwear
• Sportswear
Apparel
Women's apparel
• Baby
• Processing / packaging
• Agri-industrial
Food
• Food brands
Juice / RTD drinks
• Liquor / wine
Beverage
Consumer
• Dairy
Product
Luxury
• Auto / auto parts
• Home care
• Home appliance
• Consumer electronics
Household
• Skincare / cosmetics
Personal Care
• Education
Staples
Consumer
Services
Discretionary
• Restaurant
•
•
Travel
Lodging
• Beauty and
wellness
• Department store
• Convenience store
Multi-line
• Supermarket
• Hypermarket
Retail
Retailer
•
•
Home shopping
•
E-commerce
Outlets
• Home decor / furniture
• Auto dealership
Specialty
Note: Interest level based on current deal pipeline and market conditions, subject to future revisions
23
EFTA01088979
Our Initial Focus in Media/Technology
Draft
Medium Priority
Low Priority
High Priority
•
•
•
•
•
•
Social network
Vertical display ad
Online retailers
Online payment
Information services
Security services
•
•
•
Online video
Digital agency
Marketplaces
•
•
•
Display ad — portal
Search ad
E-commerce enablers
Internet
Online
Advertising
E-Commerce
Online
Services
•
Platforms
• Infrastructure
Mobile
Internet
•
Applications
• Traditional media (TV)
Production
• Content provider
Media
• System solutions
• IPTV
• Out-of-home media
Distribution
•
Cable TV
• Media agency
• IT solutions
• IT outsourcing
Technology
Services
• Transaction processing
• BPO
• Packaged software
Technology
Technology
• Logistics
• High-end manufacturing
Enablement
Note: Interest level based on current deal pipeline and market conditions, subject to future revisions
24
EFTA01088980
Our Initial Focus in Healthcare
Draft
Pharma
Medical
Device
Healthcare
Services
Traditional
Pharma
Biotech .1
I Outsourcing
Services
Distribution /
Retail
Durables
Consumables
/ Supplies
Primary
Institutions
Consumer
Services
High Priority
• Chemical drugs
• Traditional Chinese
medicine
• Wholesale distribution
• Durable medical
equipment
•
Orthopedics
•
Private hospitals/clinics
Medium Priority
• API
•
Biosimilar
•
CRO
•
CSO
•
CM°
•
Dental implants
•
Medical supplies
• Public hospitals
• Clinical labs
Low Priority
• Blood product
• Vaccine
• Clinical trial management
• Retail pharmacy
•
Cemetery
• Retirement community
Note: interest level based on current deal pipeline and market conditions, subject to future revisions
25
EFTA01088981
Our Initial Focus in Financial Services
High Priority
Medium Priority
Draft
Low Priority
Non-bank
Credit
• SME/retail credit
•
•
Consumer finance
Leasing
•
Credit guarantee
Banking &
• City commercial banks
• Rural banks
Banks
Credit
• Joint-stock banks
Credit
• Credit rating
Services
• Credit scoring
• National insurers
• Regional insurers
• Reinsurance
Insurance
Wealth
• National asset managers
• Alternative managers
Asset
Management
Management
• Advisory network
Distribution /
Retail
• Distribution agency
• Stock exchanges
• OTC exchanges
Exchanges
• Commodity exchanges
Capital
Markets
Securities
• National securities firms
• Regional securities firms
• Payment network
• Card issuers
Payments /
Payments
• Payment processor
Fintech
Risk
• Risk data analytics
• Risk solutions
Management
• Financial information
Note: Interest level based on current deal pipeline and market conditions, subject to future revisions
26
EFTA01088982
Create Proprietary Deal Flow
. I Draft
■ Decade-long operating and investing experience
■ Rely on proprietary industry/company investment ideas
■ Highly familiar with industry dynamics
■ Constantly and systematically refreshing sector strategy
■ Proactively create
investment
opportunities
rather than relying
upon competitive
bidding situations
■ Ability to align
different interests
through deal
terms
Deep industry
domain
knowledge
Savvy deal
striking
capability
"First-call"
based industry
network
■ "First-call"
relationships with
key decision-makers
■ Partner level access
to top companies in
our target sectors
■ Boyu professionals
have been on the
boards of some of
the largest and most
successful
companies in China
27
EFTA01088983
Design Optimal Transaction Structures
Draft
The Boyu team is experienced in providing flexible financing alternatives to ease the "growing
pains" of Chinese companies
Expansion
Stage
Shareholder
Recap
PIPE
SOE Restructuring
■ Expansion capital for
■ Liquidity to early
■ A long term, active
■ Spin-off, carve-out,
enterprises that
investors and
partner unlike public
or subsidiary
have funding needs
entrepreneurs
investors
purchase
■ Significant minority
■ Preferred partner to
■ Privately negotiated
■ Preferred security
stake
management
■ Active board
■ More management
• Lead investor
■ Right management
incentive plan
presence and human
capital enhancement
control
Boyu Team Members' Selected Expertise
• Renren.com
• CICC
• Lenovo
• Shenzhen
• Baidu/Qiyi
• Alibaba Group
• Daphne
Development Bank
• China Grand Auto
• Soufun
• Wumart
• New Century
• Wuxi Apptec
• MStar
• Taiwan Mobile
• Xuji Group
28
EFTA01088984
Emphasize Value-added Services
Draft
Strategy Planning
■ Value-add: overall strategic planning, market
opportunities exploration, company positioning,
expansion into adjacent products / services
■ Example: Louis Cheung designed and successfully
executed Ping An's turnaround and 10-year growth
strategy of building it into a truly national financial
conglomerate and growing the asset base by five times
Corporate Governance
■ Value-add: building world-class board of directors,
establishing various board committees, Sarbanes Oxley
and public company preparation
■ Example: Sean Tong helped Wuxi Apptec build a world-
class board and committees while at GA by introducing
senior business leaders from McKinsey and Baidu
Operational Improvement
■ Value-add: human capital retention and enhancement,
management system optimization (supply chain, IT,
finance, etc.)
• Example: Mary Ma helped Daphne hire its CFO, COO
and three other senior managers while at TPG. The
company established KPIs and an employee incentive
plan, and improved the inventory management system
M&A / Capital Raising
■ Value-add: assistance in securing further financing and
execution of M&A strategy (due diligence, deal
negotiation, post-acquisition integration)
• Example: Mary Ma and Sean Tong facilitated and
executed Lenovo's acquisition of IBM's PC business.
Lenovo has since then fully integrated the IBM operation
into its global platform and grown into a global brand
Note: The successful examples noted above are not representative of the full range of investment experience of the individuals specified above,
and post performance is not indicative of future returns
29
EFTA01088985
IV. Organization and Culture
30
EFTA01088986
The Boyu Team Differentiation
Draft
Deep understanding of
local market dynamics
Long-term commitment
to the local market
Efficient, disciplined
local decision making
Global
perspectives and
best practices
combined with...
Fully transferrable local
operational expertise
Sound judgment
regarding local
management team
Strong ability to
navigate through local
regulatory complexities
Local network to source
proprietary deals
31
EFTA01088987
The Boyu Team - Managing Director
I Draft
Mary Ma,
Chairman
-- Head of Investment
Committee
• Mary Ma joined TPG as a partner in 2007 and was co-Chairman of TPG's Greater China
business. With rich corporate experience and a deep understanding of China, Mary has
established strong networks among Chinese entrepreneurs, state-owned enterprises and
regulators in various industries. She led the following successful transactions at TPG:
• 2009: $150m investment in Daphne, a leading women's footwear brand in China
• 2010: $37m investment in Wumart, a leading supermarket chain in Beijing and Tianjin
• 2010: $300m investment in CICC, a leading Chinese investment bank
• Before joining TPG, Mary was Executive Director, Senior VP and CFO of Lenovo Group. She
started in manufacturing and international operations in 1990, and led the finance functions
as CFO starting in 1997. In addition, she played a critical role by leading Lenovo's strategic
initiatives and M&A activities, including its Hong Kong IPO in 1994, its major China business
restructuring and integration in 2000-2003, its investments in Kingsoft in 1998 and Sohu.com
in 2000, and its $1.75b acquisition of IBM's PC business in 2005
• Mary still serves on the Lenovo board as non-executive Vice Chairman. She is also an
independent director of Standard Chartered Bank (HK) Ltd, non-executive director of Wumart
and non-executive director of Daphne. Previously she also served as an independent director
of Sohu.com and as director and Chairman of Kingsoft
• Mary has been a member of the Listing Committee of Hong Kong Stock Exchange since 2009,
and a member of the Hong Kong Institute of Directors since 2000. She was a member of the
Dean's Council of the Kennedy School of Government at Harvard University from 2002 to 2007
• Mary worked in the Chinese Academy of Sciences for 12 years before joining Lenovo. She
graduated from Capital Normal University in Beijing in 1976
32
EFTA01088988
The Boyu Team - Managing Director
Draft
Louis Cheung,
Chief Executive
Officer
-- Head of
Management
Committee
-- Head of Portfolio
Committee
• Louis Cheung was with the Ping An Insurance Group from 2000 to 2011. He became Group
President in 2003 and Executive Director in 2006 after working in several senior roles, including
CFO, COO and CIO. He led Ping An's rapid turnaround and accelerated growth starting in 2000,
its dual IPOs in Hong Kong and Shanghai, and its subsequent development into a world-class
global financial institution with a market capitalization now among the top three global
insurance groups. He also led the acquisitions (over $4bn in total) of Shenzhen Development
Bank, Shenzhen Commercial Bank and Fujian Asia Bank between 2003 to 2010, which together
form Ping An's successful Chinese banking platform
• From 2008, Louis focused on Ping An's line of investment businesses. He took the chief
investment officer role and directly supervised PA Securities, PA Asset, PA Trust, PA Real Estate
and PA Fund subsidiaries, with $125bn of total AUM, including an approximately $3bn private
equity portfolio. Successful investments include Xuji Group, Yunan Baiyao and Taizhou Bank
• Prior to Ping An, Louis was a global partner of McKinsey & Company and the leader in its Asia
Pacific financial institutions practice. Having advised many local and multinational clients
during 1993-2000 on strategy, organization, operations and corporate finance, he became a
trusted consultant to many business leaders and government officials in the region. He has
also served clients in the consumer, telecom/media and healthcare sectors
Louis continues to serve on the Ping An board as a non-executive director. He is an Expert
Advisor to the Shenzhen City Government on policy making
• Louis was a post-doctoral research fellow at Cambridge in 1992-1993. He holds a Ph.D. in
business information systems and a B.A. in engineering from the University of Cambridge
33
EFTA01088989
The Boyu Team - Managing Director
I Draft
Sean Tong,
Managing Director
• Sean Tong joined Providence Equity Partners in 2008 as Managing Director and Head of
Greater China. Prior to Providence, he was Managing Director and Co-Head of Greater China
at General Atlantic, where he helped open the firm's Hong Kong office in 2000. He built both
Providence's and General Atlantic's China teams from scratch and has been focusing on
private equity investments in TMT, business services and healthcare in the region for over a
decade. Sean led the following transactions:
• 2005: $125m investment in Lenovo as part of its $1.75bn acquisition of IBM's PC business
• 2006: $25m investment in Renren.com, China's largest social networking site
• 2007: $75m investment in Wuxi Apptec, China's largest pharmaceutical R&D outsourcing
company
• 2008: $40m investment in MStar Semiconductor, a top ten global fabless chip design
company based in Taiwan
• 2010: $50m investment in Qiyi.com, an online video joint venture with Baidu
• 2011: $240m investment in the $1.12bn leveraged buyout of Shaw Brothers, the
controlling shareholder in NB Inc., the dominant broadcasting network in Hong Kong and
one of the largest producers of Chinese language content in the world
• Before General Atlantic, Sean worked in the Investment Banking Division at Morgan Stanley in
New York
• Sean graduated magna cum laude with a B.A. in Economics from Harvard University, where he
was a member of Phi Beta Kappa
34
EFTA01088990
The Boyu Team — Investment Professionals
Draft
Alex Wong
■ Alex will join Boyu Capital as a founding member and
Executive Director. Alex's professional experience
includes serving as an Executive Director at Goldman
Sachs Principal Investment Area, where he worked since
2005, and as a Business Analyst at McKinsey & Company
Corporate Finance Practice
• Alex has extensive transaction experience in leverage
buyouts, PIPE investments, and growth capital
investments. Notable transactions include Taiwan
Mobile, Zoomlion Heavy Industry / CIFA, New Century
Department Store and Simcere Pharma
■ Alex also played an active role in monitoring portfolio
companies, including Legend Hony and Global Retail Inc
• Alex graduated from the Chinese University of Hong
Kong with a Bachelor of Business Administration (First
Honors)
Joey Chen
• Joey is a founding member of Boyu Capital, where he
joined as an Executive Director. He was previously a Vice
President at General Atlantic, a global growth equity
firm, where he worked since 2006. Prior to joining
General Atlantic, Joey worked at Morgan Stanley in
China Corporate Finance and Technology Investment
Banking
• Joey has extensive investment experience in consumer
& retail and media & technology. Notable investments
include Zhongsheng Group, MStar Semiconductor,
Alibaba Group, and SouFun
• In addition, Joey has played an active role in managing
and creating value for portfolio companies, including
Renren.com and Wuxi Apptec
• Joey graduated with City Honors from Management
School, Fudan University with a B.A. of Management
Information Systems
35
EFTA01088991
The Boyu Team — Investment Professionals
Draft
Qi Zhou
• Qi will join Boyu Capital as a founding member and
Senior Associate. Qi's professional experience includes
serving as an Associate in Goldman Sachs Principal
Investment Area, where he worked since 2007, and in
the Utilities and Healthcare teams in Beijing Gao Hua
Securities Global Investment Research Division
■ Qi has extensive investment experience in consumer
and manufacturing industries. Notable investments
include Anhui Kouzi Distillery, New Century Department
Store, Henan Songhe Distillery, Taiwan Mobile and China
Risun
■ Qi has served on the Board of Directors of Anhui Kouzi
Distillery
• Qi has also played an active role in creating value for
portfolio companies, including Mindray Medical
International and Nepstar Chain Drugstore
• Qi graduated with B.A. and M.S. from Tsinghua
University's School of Economics and Management,
where he majored in Accounting
Yanling Cao
• Yanling is a founding member of Boyu Capital, where he
joined as a Senior Associate. He was previously a Senior
Associate at General Atlantic, a global growth equity
firm, where he worked since 2007. Prior to joining
General Atlantic, Yanling was with Goldman Sachs
Investment Banking Division, where he served clients
across the telecommunications, media, technology, and
real estate industries
• Yanling has extensive investment experience in media &
technology and healthcare. Notable investments include
MStar Semiconductor, Alibaba Group, and SouFun
• Yanling has also played an active role in creating value
for portfolio companies, including Wuxi Apptec
• Yanling graduated summa cum laude from Middlebury
College in Vermont, U.S.A., where he majored in
Economics and Mathematics. He is a member of the Phi
Beta Kappa Society
36
EFTA01088992
The Boyu Team - Associates and Analysts
I Draft
Alvin Jiang
• Alvin is a founding member of Boyu Capital, where he
joined as an Associate. Prior to joining Boyu, Alvin
worked for Goldman Sachs Principal Investment Area as
an analyst, focusing on the group's investments in
the Greater China region. Before joining PIA, Alvin was
with Goldman Sachs Investment Banking Division in
New York, focusing on the consumer retail sector
• Alvin has investment experience in consumer retail and
renewable energy sectors. Notable investments include
Lianyungang Zhongfu Lianzhong Composites Group and
Henan Songhe Distillery
• Alvin has also played an active role in monitoring and
creating value for portfolio companies, including Anhui
Kouzi Distillery, Zoomlion Heavy Industry / CIFA, and
Zhejiang Yangfan Shipbuilding Group. In addition, Alvin
was also a member of PIA's RMB fund team, helping the
group to set up its first RMB fund in China
■ Alvin graduated from Harvard University with a B.A. in
Economics
Tiger Chen
• Tiger will join Boyu Capital as an Analyst. His
professional experience includes serving as a member of
Goldman Sachs' Global Economics, Commodities, and
Strategy Research Division starting in 2008. Prior to that,
Tiger worked with JPMorgan's Global Credit Risk
Management Department (Client Credit Management).
• Tiger has extensive research experience in commodities
and telecom industries. He has also previously worked
as a China Portfolio Strategy analyst, primarily focusing
on A/H equity markets and domestic macro/economic
issues.
• Tiger graduated from the University of Hong Kong with a
Bachelor of Economics and Finance and a minor in
Statistics. He was also a visiting student and research
assistant at the University of California, Berkeley
37
EFTA01088993
The Boyu Team - Global Advisory Board
I Draft
1
Greenberg, Maurice
• Chairman and CEO of C.V. Starr
• Former Chairman and CEO of American
International Group (AIG)
U. Ruigang (MMI.1)
• CEO of Shanghai Media Group (SMG)
• Chairman of China Media Capital
• Sits on the board of WPP
Chuanzhi ($404t,t)
• Chairman and President of Legend Holdings
• Chairman of Lenovo Group
• Vice Chairman of All-China Federation of
Industry and Commerce
QIAN Yingvi (tAM—)
• Dean of School of Economics and Management,
Tsinghua University
• Professor of Economics at Tsinghua University
and U.C. Berkeley
• Sits on the board of ICBC and International
Advisory Council of CIC
Thornton, John
• Chairman of Brookings Institution
• Professor, Tsinghua University
• Former President and Co-COO of
Goldman Sachs
TUNG, Chee Hwa (ft*)
• Vice Chairman of the Chinese People's
Politics Consultative Conference
• First Chief Executive Officer of HKSAR
(1997-2005)
YANG, Marjorie Mun Tak (WPM
• Chairwoman of Esquel Group
• Member of the Executive Council of Hong Kong
• Chairwoman of the Council of the Hong Kong
Polytechnic University
• Sits on the boards of MIT Corporation, Harvard
Business School, HSBC, Novartis AG and Swire
38
EFTA01088994
Professional Corporate Governance Structure
LP Advisory Committee
■ Bridge between LPs, GPs and the Fund
■ Ensure investors' and sponsors'
interests are aligned
Investment Committee
■ Evaluate and approve
investment opportunities
■ Decisions on large transactions
involving portfolio companies
to
BOYU CAPITAL
Management Committee
■ Strategic planning
■ Cultural development
■ Team training and recruiting
■ Infrastructure development
Draft
Portfolio Committee
■ Oversee the monitoring and
valuation of portfolio companies
■ Monitor financial / operational
risk in the fund
Global Advisory Board
■ Insights on macro trends
■ Advise on strategic issues
■ Advise on portfolio companies
■ Liaison with regulatory bodies
39
EFTA01088995
Internal Committees and LP Communication
Investment Committee ("IC")
Portfolio Committee ("PC")
■ Composition:
■ Composition:
a Founding Managing Directors of Boyu
a Founding Managing Directors of Boyu
a One other senior professional on a
a One other senior professional
rotational basis
■ Decision-making:
■ Decision-making:
a Unanimous vote
a Unanimous vote
Limited Partner ("LP") Communication
■ Annual report
■ Annual LP meeting
■ Quarterly LP update call
■ Special report to LP for deals not in our mandate
■ Routine consultation with the LP Advisory Committee
■ Open channel of communication at all times
40
EFTA01088996
Disciplined Investment Process
Draft
Origination
4
Due Diligence &
-->
->
Value Creation
—3
Structuring
Exit
• Early identification of
trends and
opportunities
• Theme-based
prospecting
• "First-call" status in
our focused sectors
• Opportunity for Boyu
to add value
• Rigorous due
diligence, especially
on management
• Lead investor role in
pursuit of active
board presence
• Disciplined deal
structure
• Experience in building,
transforming and
improving companies in
our sectors
• Long-term value-added
partnership in strategic
planning, governance,
M&A and financing, and
operational enhancement
Internal Decision Making Process
• Diversified exit
strategy supported
by capital markets
experience and
industry network of
likely strategic buyers
• Good sense for
optimal timing of exit
• Weekly updates;
• Introductory
Investment
Committee discussion
• Multiple weekly
®
discussions;
• Final IC approval:
unanimous approval
required
• Discussion on follow-on
investments
Monthly Portfolio
Committee review *
• Deal team and PC
meetings to consider
exit strategy and
execution plan
41
EFTA01088997
I Draft
Institution Based on Core Values
Trust and
Respect
Integrity
Meritocracy
Team Work
■ Working relationships based on mutual trust and respect
■ Resolve conflicts by open and direct deliberation
■ Upkeep the highest ethical standards in all external and internal dealings
• Maintain full transparency of information among the team
■ Focus on professionalism and performance
■ Re-invest to enhance the platform
• Attract, develop and retain the best talents
• Collaborative approach
• Consensus-driven and fact-based decision making
42
EFTA01088998
V. Track Record and Deal Pipeline
EFTA01088999
Track Record of Boyu Team Members
I Draft
The team has collectively deployed and managed $2.8 billion equity capital over the past decade'. In particular,
Mary Ma and Sean Tong have led over $1.0 billion of PE investments since 2005 while at TPG and at General
Atlantic and Providence, respectively.
Consumer /
Retail
Media /
Technology
Healthcare
I
Financial
Services
mindray
Growth/Transformational Capital
Expansion
PIPE
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FA %rake Partners
II bw/ Arm* &vigor
Shareholder Recap
a
Tthrisian irtutkastx Limited
gur
(2Alibaba
KNGSOFT
*WURIMBR
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a
SOE
Restructuring
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1. Includes deals led by Mary Ma or Sean Tong, deals that other founding members participated in or managed, and corporate investments overseen by Mary
44
Ma and Louis Cheung while at Lenovo and Ping An, respectively. All transactional experience was obtained before the founding members joined Boyu Capital.
EFTA01089000
Boyu's Investment Pipeline
Name
Proprieury Opportunity
Sector
1
COneumenRetail
2
ConsumerfRetail
3
Cons,nerRelall
Consumer,Retail
5
ktedaaechrciogy
8
AtedaTechndogy
7
AtedaTechndogy
8
Healthcare
9
Fnarcol Seneca
10
Friancol Sauces
Total Proprietary Opportunity
Privileged Access
11
Fnancel Sauces
12
Friarcial Serous
13
0.socSe'TechnYogy
14
Ueda/Technology
15
l.socSe'TechnYogy
18
Ueda/Technology
17
StedaaeChrtCrOgy
18
Healthcare
Total Privileged Access
Potential Opportunity
Eat. Size
(USD mm
Dosed • lion
60
Shareholder Recap
Leading specially mist clvin in Chna
100
SOE Restructuring
Largest home shopping company in Chna
50
Expansion
Leading home apptance suPgior in Greater Chna
50
Expanson
Leading prate urnorsity with at:Prowl by the tAnistry of Education in China
80
PPE
Leading Salwere and Caine gamng prouder in Chna
40
SOE Restructuring
Leading twines: news broadcaslingflishing company in Chna
40
SOE Restructuring
Leading :ports network in China
50
Shareholder Recap
Leading OtarrnaCeulical marulacturer n Chre
50
Expansion
Emerging electronic barbing senice amide, in Greater Chna
50
SOE Restructuring
Leading city commensal bark in Olna
570
100
Shareholder ReCap
One ot the largest prole ,nablanCe CrernDenieS in China
100
SOE Restructuring
Leading ntertark transaction settlement system wonder in Chna
50
Expansion
Leading 'Mewled sonic. pONder ellInenelfil data. inlormatial and s0aware
150
Expansion
Leading private express ddhery :ante premier in Chna
ISO
Expansion
Leading eNine relater 01 mans clotting
40
Shareholder Recap
Leading DTV midileware player
40
SOE Restructuring
Leading PTV prodder in Ghee
50
PPE
Leading isharrnaceulmal :anises pronier in Chna
680
20
Expert=
Leading restaurant chain in Dina
25
Expansion
Leading rtiSteurent chin in Dina
30
Expansion
Leading restaurant chain in China
50
Expansion
Leading re:08MM Own In atm
50
Expansion
Leading restaurant chain in Chna
50
Expansion
Leading Spontmaar proNder in China
50
Shareholder Recap
Leading Inmate cosmetics presider in China
50
PPE
Leading dairy product manutacturer ri CNne
100
Expert=
Leading dairy product manufacturer in China
50
Expansion
Leading 4900elluOsal InduCt pfeNder in China
150
SOE Restructuring
Leading arculturual peccbct prodder in China
50
Expansion
One of the largest private unitersilies in China
50
Expansion
One el ire largest high end electronics relaters n Chine
20
Expansion
Leading Inancial informaticeVdate smite prodder in China
20
Expansion
Leading software provider to the neurones industry in time
100
Expansion
Leading electronic payment semen prosiles in China
200
PIPE
Leading oiline gamng panne prodder in CNna
50
Expansion
Leading online apparel retail in Chna
20
Expansion
Leading Online apparel retail in Chna
80
Shareholder Recap
Leading Internal penal and messenger in China
30
Expansion
Leading Online ttmel search engine in Chna
50
Expansion
Largest letter' sense prowder in Chna
50
Expansion
Leading Wine supermarket ri Chine
20
Expansion
Leading pharmaceutical company in Chile
50
Expansion
Leading MONA pharmac0ubcal dstributor n Chre
1415
2.665
19
ConsanefRetai
20
COneuMenRelai
21
ConsanafRetai
22
CeneuMenRetai
23
ConsanafRetai
24
CeneuMenRetai
25
ConsanafRetai
26
ConsanerRelal
27
ConsanafRetai
28
CeneuMenReta
29
ConstrnafRetai
30
ConsvnafRetai
31
ktedaaechndogy
32
AtedaTechndogy
33
ktedaaechndogy
34
Atedalechndogy
35
ktedaaechndogy
ktedalechndogy
37
ktedhlochndogy
38
ktedaTechndogy
39
Mecle'Technciogy
40
AtedaTechndogy
41
ktedhlochrciogy
42
Healthcare
43
hatralthcare
Total Potential Opportunity
Total Pipeline
Draft
Robust pipeline in
four focused
sectors
Highly attractive
proprietary
opportunities and
privileged access
Ready to move
into due diligence
immediately
45
EFTA01089001
Draft i
VI. Key Investment Terms
46
EFTA01089002
Key Investment Terms (see term sheet for details)
I Draft
Fund: Boyu Capital Fund I, L.P.
Target Capital Commitment: USD 1.0 billion
Term: 10 years with extensions
Commitment Period: 5 years
Minimum Investment: USD 10 million, subject to waiver
Investment Mandate: Primarily targets growth capital and state-owned
enterprise ("SOE") investments in Greater China
Target Portfolio: Primarily privately negotiated investments in companies; up to 20%
in single investments
Target Return: 25% Gross IRR
Management Fee: 2% of total capital commitments during the commitment period;
thereafter, 2% of unreturned capital contributions
Carried Interest: 20%, subject to an 8% preferred return
47
EFTA01089003
Technical Artifacts (10)
View in Artifacts BrowserEmail addresses, URLs, phone numbers, and other technical indicators extracted from this document.
Domain
llu.comDomain
qiyi.comDomain
renren.comDomain
sohu.comSWIFT/BIC
EXPECTEDSWIFT/BIC
PERFORMANCESWIFT/BIC
VOLATILEWire Ref
REFERENCEWire Ref
REFLECTEDWire Ref
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