ZAGATSU RVEY

ZAGATSU RVEY TO: Alba Hotchkiss FROM: Tim Zagat, Zagat Survey DATE: June 251h, 2012 RE: Zagat Proposal for Dubai Tourism Overall Program: "2012 Best of Dubai" Program Elements: I. Custom, co-branded Zagat "2011 Best of Dubai" Guides a) Co-brand 128-page full-size or 80-page pocket guides for use in Dubai Tourism marketing programs. b) 128-page full-size guides contains 300 Dubai Restaurants, 100 Nightlife, 50 Attractions and 200 Shopping establishments; 80-page pocket guide contain ONLY Dubai Restaurants. c) Option to include a marketing insert highlighting Dubai facts, tours and activities, local food and notable local chefs/restaurateurs. d) Custom 4-color outside and black and white inside covers with Dubai Tourism and/or sponsor branding. e) Guides distributed via Dubai Tourism offices, feeder airlines, travel agents, restaurants, and special key food-related events Guide Quantity 128-page full-size guide price per unit* 5,000 $10.75 15,000 $6.60 25,000 $5.75 50,000 $5.10 100,000 $4.80 Guide Quantity 80- page pocket size guide price per unit" 5,000 $6.40 15,000 $4.50 25,000 $3.20 50,000 $2.50 100,000 $1.80 II. PR/Launch Events a) Unveil the 2012 Best of Dubai Winners via press events in key feeder/media markets, such as New York and/or London. b) Tim and/or Nina Zagat to attend and present awards for top establishments in each category. c) Zagat to provide PR support, media, and press outreach. Fee: $25,000 - $50,000 (depending on scope of event) III. Content License a) License to use select Zagat Ratings and Reviews on the Dubai Tourism website and in marketing/PR. Fee: $10,000+ (depending on amount of content licensed) Page 1 of 1 EFTA01100133