LOOK L PAGE

LOOK L PAGE Date: April 10th, 2011 Ketan Somaia - Initial Status Report as of April 10th, 2011 Intro This Initial status report presents an analysis of the current search engine results for the search query "Ketan Somaia" on Google.co.uk when searching from the UK. We analyze and categorize the first five result pages (50 results), by providing the following data for each search result: a) Headline - The title of the result with a link to the actual page. b) Website - The origin website that published the result. c) Type - The result type, for example: Wikipedia entry, article, blog post, forum, directory, etc. d) Publish Date - The publish date of the result, in case the result is an article or a blog post. e) Nature - The nature of the result, i.e., Positive / Neutral / Negative / Irrelevant. f) Managed Result - An indication whether the result content is currently managed by us. Please note that search results may change based on various factors such as search language, search location, servers currently handling the request, older queries, the time of the search and other factors. However, the changes are not drastic, and the analysis below provides a good perception of the current search engine image. Please review the report and provide your feedback re our initial results classification as soon as possible. We will use your input as guidance and focus our online image management efforts on results and issues of concern in the current visible results. We are excited to be working on your project and look forward to your feedback. The LookupPage OIM Team. EFTA01108706 LOOK Analysis summary: Table 1: Top 10 results analysis by nature PAGE Search Engine Num of analyzed results Positive Results Neutral Results Negative Results Irrelevant Results Google UK 10 0 1 9 0 Table 2: Top 50 results analysis by nature Search Engine Num of analyzed results Positive Results Neutral Results Negative Results Irrelevant Results Google UK 50 1 4 40 5 Graph 1: Total results analysis by nature irrelevant Results 10% Table 3: Analysis by type Positive Results 2% Neutral Results 8% Search Engine Article Profile Page Blog Post / PR Directory / Data Aggregator Videos Other Google UK 11 2 16 9 10 2 2 EFTA01108707 LOOK PAGE Graph 3: Total results analysis by nature Other_ A% Profile Page 4% Directory / Data Aggregator 18% *Results were classified manually according to LookupPage OIM criteria. EFTA01108708 LOOK Google.co.uk first 2 result pages screenshot: Google UK ist Results Page 14,• • - w.cus. Matlei/er gra Kitin k)enlii C,Lnec. 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Va+ Ketl Sinai iii;n1SC 01 leret n ara na Grae I, 5.sreta r re at !PC" Are torg tx Iconiti rr.:x' Ketan Sixnaia Ulled in I.Iumbai Veedea ‘n'ecs Kati, r Sniking AirAttet tC 70 a* _ Snia fole»tiCaticArtatief ?fial _ "cax atou ;ot Kn, lorr419^4C-;-4.t-ca 'ri • 4 EFTA01108709 LOOK Google.co.uk first five result pages analysis: PAGE Result Num Headline Website Type Publish Date Nature 1st Results Page 1 Ketan Somaia jailed in Mumbai www.youtube.com Video Negative 2 Somala extradited www.youtube.com Video Negative 3 allAfrica.com: Kenya: Ketan Somaia Charged in UK Court allafrica.com Article 12-Jul-09 Negative 4 Ketan Somaia - Pipl Profile pipl.com Directory / Data Aggregator Negative 5 [CTRL] The curious history of Dolphin's Ketan Somaia www.mall-archive.com Blog Post / PR Negative 6 Ketan Somaia finds out that sometimes the jaws of justice bite ... www.breakingnewskenya.c om Article Negative 7 Ketan Somaia - Zoominfo Business Information www.zoominfo.com Profile Page Neutral 8 Ketan Somaia Jailed In Mumbai wn.com Video Negative 9 Ketan Somaia Activity - Current events involving Ketan Somaia geographicalmedia.com Blog Post / PR Negative 10 Ketan Somaia, NRI businessman arrested. - PTI - The Press Trust of ... www.highbeam.com Blog Post / PR Negative 2nd Results Page 11 musings: NTV - Ketan Somala jailed in Mumbai kidali.blogspot.com Blog Post / PR Negative 12 YouTube - Ketan Somaia jailed in Mumbai www.youtube.com Video Negative 5 EFTA01108710 LOOK PAGE 13 Ketan Somaia - Email, Address, Phone numbers, everything ... www.123people.co.uk Directory / Data Aggregator Negative 14 UK wants Somala to face trial - His days to jail may be near if ... africanpress.wordpress.co m Article 19-Jan-09 Negative 15 Russian Military Forum: Re: German Victims Of The Red Army Demand ... www.network54.com Blog Post / PR Negative 16 Ketan Somaia - Driver Profile : Rallye-Info.com www.rallye-lnfo.com Directory / Data Aggregator Neutral 17 Indiainfo.com -&gt; NRI - &gt; NRI businessman Ketan Somaia held In fraud ... news.indiainfo.com Other Neutral 18 Ketan Somaia - Pipl Profiles pipl.com Directory / Data Aggregator Negative 19 KENYA - Ketan Somaia's Maneuvers - THE INDIAN OCEAN NEWSLETTER www.afficaintelligence.com Article 3-Aug-08 Negative 20 Ketan Somaia: Zoominfo Business People Information www.zoominfo.com Profile Page Neutral 3rd Results Page 21 Ketan Somaia jailed in Mumbai - Veedea videos videos.veedea.com Video Negative 22 Ketan Somaia generalissimo.org Directory / Data Aggregator Negative 23 The Standard Online I printer friendly version www.standardmedia.co.ke Blog Post / PR Negative 24 Pain Killer Medications - Ketan somala tesetipuw.22web.net Article Irrelevant 6 EFTA01108711 LOOK PAGE 25 The trials of Cecil Parkinson - By Michael Gillard - Slate Ma azine www.slate.com Article Irrelevant 26 Looting in Kenya-Kroll Report(Hapa Kenya Version) www.scribd.com Blog Post / PR Irrelevant 27 Ketan Somaia Charged in UK Court — Kenya's Ultimate Real Estate ... www.propertykenya.com Directory / Data Aggregator Negative 28 Veoh - Ketan Somata ailed in Mumbai www.veoh.com Video Negative 29 Ketan Somaia charged in UK court www.allvoices.com Blog Post / PR Negative 30 LookupAnyone.com - People Directory - Ketan Somaia www.lookupanyone.com Directory / Data A re ator Irrelevant 4th Results Page 31 kenya-chat.com - Ketan Somaia Jailed in Mumbai www.kenya-chat.com Blog Post/ PR Negative 32 gulfnews : Bankruptcy order in Somata case annulled books.google.co.uk Other Negative 33 Ketan Somaia financedTrust Bank". Separately, Ajay Shah controlled ... www.marsgroupkenya.org Video Negative 34 Article: Kenya: Court issues arrest warrant for businessman Ketan ... www.accessmylibrary.com Article 10-Apr-03 Negative 35 YouTube - Somaia extradited www.youtube.com Video Negative 36 Ketan Somaia Charged in UK Court - Mashada Forums www.mashada.com Blog Post / PR Negative 7 EFTA01108712 LOOK PAGE 37 allAfrica.com: Kenya: Somaia Walks Out of KNH a Free Man allAfrica.com Article 29-Apr-05 Negative 38 Re: [CTRL] The curious history of Dolphin's Ketan Somaia www.mail-archive.com Blog Post / PR Negative 39 Somaia Extradited wn.com Video Negative 40 Arrest warrant issued a ainst Somaia www.kentv.net Blog Post / PR Negative 5th Results Page 41 Star-Crossed Abcl Sells 40% Stake To Somaia www.business- standard.com Article 28-Jul-97 Positive 42 Videos Tagged with Somaia www.vidchili.com Directory / Data Aggregator Negative 43 Somaia charged in UK www.jamIlforums.com Blog Post / PR Negative 44 Kenyan challenges 'illegal' arrest - The Times of India timesoflndia.indiatimes.co m Article 30-Jan-09 Negative 45 Ketan Somaia Pipl Profile carahackfacebook.com Directory / Data A re ator Irrelevant 46 MARSHALLS ( E.A) LIMITED / Motoring / Home - Kenyan Business Forum www.area254.com Blog Post / PR Negative 47 Warrants against fugitive Kenyan for cheating UK firms www.zeenews.com Blog Post / PR Negative 48 Hindi TV - Hindi Movie Song Videos - Ketan videos www.hindi.tv Video Negative 49 Article: Now Somaia to Be Sent to Tanzania Over Theft ... www.accessmylibrary.com Blog Post / PR Negative 8 EFTA01108713 LOOK PAGE 50 Kenya 'political' banks come under scrutiny: www.independent.co.uk Article 9-Jun-93 Negative Complaints from IMF ... 9 EFTA01108714