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EFTA01126582
VISION
The Fastest, Easiest, and Safest
way to buy bitcoin.
We are the on-ramp and account manager for all your
bitcoin related activities.
EFTA01126583
Bitcoin has rapidly become world's
most important digital currency.
• Transaction volume exceeds
Western Union.
• People are hearing about
Bitcoin in mainstream media.
• Bitcoin is going global.
• Bitcoin value went up
10,000% in 2013.
900000
675000
450000
225000
Bitcoin Wallet Growth 2013*
JAN
MAR
MAY
JULY
SEPT
NOV
•Blockchain.info Wallets
3
EFTA01126584
Coinba' Bitcoin Wallet and Merchant Processor -
Raised $25M December 2013
BTCChina Bitcoin Exchange
Raised $7M December 2013
Consumer Bitcoin
Raised $9M November 2013
Merchant Processing
Raised $2.5M May 2013
4
EFTA01126585
Coinba! Unknown Daily Sales, $1M Daily in Peak Sales*
exp..scoin $35K Daily Sales, $200K Daily in Peak Sales
champcoii $18K Daily Sales, $24K Daily in Peak Sales*
coinrun $10,000 Daily Sales, $20K Daily in Peak Sales*
" Based on Industry Disclosures and Estimates
EFTA01126586
TIME ic luny
There will be a tremendous growth in bitcoin
usage and infrastructure investment in 2014
• From a little over 1 million bitcoin users
today to 100 million in next 3 years.
• Companies developing brand recognition
now will enjoy superior user acquisition
economics in the future.
• Current user acquisition costs are close to
zero. In 18 months, acquisition costs will be
closer to other financial products at >$100.
EFTA01126587
BUYING BITCOIN IS rlirrir"'"
• Most Bitcoin sites are too technical or not focused
on the average new user.
• Verification process is time consuming and takes
multiple days to confirm. Average wait time 7-10
days.
• Person to person exchanges have real and
perceived safety or risk issues for average
consumer.
• Most Bitcoin users today are tech savvy and early
adopters.
7
EFTA01126588
• Easy to use, simple 1-step signup and
buy process.
• Simple wallet to buy and transfer bitcoin.
• Hyper focused on bitcoin consumer
buying experience.
"I've tried various methods of buying bitcoins, and
expresscoin is hands-down the easiest and fastest...you have
the single best way to buy bitcoins today." - Customer Email
EFTA01126589
The hardest part about becoming a bitcoin user is
finding a way to actually pay for the bitcoin first.
Most sites do not accept payment from banks,
credit cards or ACH.
• Currently allow pay by wire, money order,
personal checks.
• Will enable pay by credit card, pre-paid card,
peer-to-peer payment.
• Extremely easy user account management.
• Integrated into merchants partner sites.
EFTA01126590
SAFETY FIRST
• Partner with industry leading account
management platform.
• Provide Bitcoin insurance to reduce volatility
(for a price!)
• Price guarantee at time of deposit.
• Provide two-factor authentication.
10
EFTA01126591
• Same-day delivery payment options.
• Minimal process requirements for purchases up
to $2500.
• Responsive customer support requests.
• Live Chat for transaction support.
EFTA01126592
INSTANT A(
7CC '
GLOBAL MARKETS
• Peer-to-peer process allows us to move into
global markets instantly and with no friction.
• Allow users to set their own native payment terms
that are intrinsic to their region.
• Establish localized payment processes for each
region while P2P defines opportunities.
EFTA01126593
'USTOMER ACQUISITION EXPERTS cOR DIGITAL
expresscoin is the first mover to reach customers in
all points of distribution.
We have proven experience:
• Processed billions of dollars in digital currency.
• Utilized all major channels for user acquisition.
• Started ad agencies and digital marketing firms.
• Worked with hundreds of publishers.
• Built platforms for advertising optimization.
• Incentivized customer referral program to drive word-of-mouth.
EFTA01126594
100X GROWTH IN 6 MONTHS
-' 4100x
Gross Sales since April 2013
DEC
$15,000
$1.7M
100X Organic Growth ($15K in April, $1.7M in December)
Average Order Size $537
EFTA01126595
EXPANDING GLOBALLY IN 2014
U.K.
France
Canada
Germany
Brazil
Italy
China
Mexico
Sweden
Hong Kong
Chile
Finland
South Korea
Columbia
Luxembourg
Taiwan
Uruguay
Spain
Singapore
Peru
Portugal
Japan
QI/Q22014
Q2/Q3 2014
Q3/Q4 2014
EFTA01126596
0000
Brock Pierce
William Wheeler
Joseph Hsieh
William B. Heaton
Co-Founder, Chariman
Co-Founder, Chief Executive
Co-Founder and Marketing
Finance and Capital Markets
16
EFTA01126597
SUMMARY
• ,
No
y
Best Team
.1. D
Fastest Growing Industry
Focused Product
EFTA01126598