EFTA Document EFTA01750172

Subject: Re: From: Richard Wurman Sent Thursday, October 9, 2014 1:51:25 PM To: "Jeffrey E." cjeevacation©gmail.com> Thanks Always good to see you Sent from my iPhone RICHARD SAUL WURMAN On Oct 9, 2014, at 8:32 AM, jeffrey E. <jeevacation©gmail.com> wrote: The only truly surprising thing about those ads is that these businesses took so long to notice porn's influence on consumers in the first place. It's been happening for centuries now: In 1524, there was a book published called "I Modi" (The Ways) by Pietro Aretino and Giulio Romano. If you were to ask an art/literature expert about it, you might hear that "I Mode" was a series of beautiful illustrations depicting contemporary Italian life, accompanied by Aretino's masterfully composed sonnets. If you asked anybody else, they'd just show you this: Hey guys. what's happoiHEYY00000! Now, you won't really hear anyone arguing that "I Mode" was anything but an awesome, old-timey combination of professional wrestling and hardcore pornography; but you also won't hear anyone arguing about how it played a huge role in the popularization of print and literature... which ii totally did. Guttenberg and his Bible might have gotten the ball rolling, but for centuries Aretino was one of the most read authors in Europe (today considered the father of erotic literature,) and his works were being printed and passed around more often than the pastor's daughter at a church summer camp. It was the first and only book many people EFTA_R1_00047379 EFTA01750172 came into contact with, and this pornography fostered widespread literacy all across ye olde Europe. Read more: http://www.cracked.com/article 18888 5-ways-porn-created-modern- world.htmlifinz3FeOA7rXR please note The information contained in this communication is confidential, may be attorney-client privileged, may constitute inside information, and is intended only for the use of the addressee. It is the property of JEE Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to [email protected] and destroy this communication and all copies thereof, including all attachments. copyright -all rights reserved EFTA_R1_00047380 EFTA01750173