EFTA Document EFTA01801438

From: Boris Nikolic Sent: Saturday, June 9, 2012 11:48 PM To: Jeffrey Epstein ([email protected]) Subject: FW: Good News: Statues Across The Third World. Bad News: Microsoft Forgotten Gladwell: History Will Reve=e Gates, Forget Jobs </=:p> <http://www.pcmag.com/author-bio/damon-poeter=><span style='font-size:12.Opt;font-family:> Malcolm Gladwell has stirred up quite the controversy in =ech circles with an off-the-cuff remark that history will remember Bill Gates fondly wh=le Steve Jobs slips into obscurity. Speaking at t=e Toronto Public Library's Appel Salon last month, the author of The Ti=ping Point and Outliers likened Gates' charitable work to the G=rman armaments maker Oskar Schindler's famous efforts to save his Jewish w=rkers from the gas chambers during World War II. =ladwell, riffing on his idea that the entrepreneur is the main hero of the=modern age, said that contrary to the current fascinations with the busine=s successes of people like Gates and Jobs, future generations will remember them more for what=they gave back to society then for how they went about enriching themselve=. Gates, who stepped down from his role as=head of Microsoft several years ago to devote himself to the Bill and Meli=da Gates Foundation and other charitable and advisory work, will be rememb=red as a giant among entrepreneurs a few decades from now, according to Gl=dwell. Jobs, who is currently revered for co-foun=ing Apple and then returning to the company to rescue it from irrelevance =efore his death with a series of hugely popular products like the iPhone a=d iPad, will be largely forgotten, the author said. =p class=MsoNormal style=1mso-margin-top-alt:auto;mso-margin-bottom-alt=aute>Here's Gladwell on Gates and Jobs (see video below, Gladwell's comments =n Gates and Jobs begin at the 9:44 mark): <=>&q=ot;So Gates, sure, is the most ruthless capitalist. And then he decides, h= wakes up one morning and he says, 'Enough.' And he steps down, he takes h=s money, takes it off the table ... and I think, I firmly believe that 50 years from now, he w=ll be remembered for his charitable work. No one will even remember what M=crosoft is. "And of the gre=t entrepreneurs of this era, people will have forgotten Steve Jobs. Who's =teve Jobs again? "But Gates, there will be statues of Gates across t=e Third World, and people will remember him as the man who ... you know, t=ere's a reasonable shot, because of his money, we will cure malaria."=/span> For all his dismissal of Jobs' legacy, how=ver, Gladwell remains utterly fascinated with him. He spoke at length abou= the iconic Apple leader at the Toronto Public Library event, far longer t=an he spent talking about Gates. Here's the main part of what the author s=id about Jobs: EFTA_R1_00142359 EFTA01801438 "Every single idea he ever=had came from somebody else. And by the way, he would be the first to say =his. ... He would also take credit [for other people's ideas]. He was sham=less. ... I say all of these things, [but] he was an extraordinarily brill=ant businessman and entrepreneur. He was also a self-promoter on a level t=at we have rarely seen. "Think abo=t it, look, all the things that made him a brilliant self-promoter, they o=erlapped with what made him a great businessman. He was brilliant at under=tanding the image he wanted to craft for the world. "What was brilliant about Apple, he understood from the g=t-go that the key to success in that marketplace was creating a distinctiv= and powerful and seductive brand. And he was as good as doing that for la=tops as he was at doing it for himself. "To me the most extraordinary moment in the b=ography of Jobs ... he's on his deathbed. He's undergoing one last medical=procedure and he's shrunken—it's over and he knows it. And they're t=ying to put an oxygen mask over him. <=>&q=ot;And on, I forget, three, four occasions, he refuses the mask because he=is unhappy with its design, it's just not elegant enough. He's like, 'Send=it away, bring me back [something different]. "That's who he was. Right to the very end, he had a set of stan=ards. If he was going to die, dammit, he's going to die with the right kin= of oxygen mask. To him it was like making him send his final emails using=Windows." For more from Damon, fol=ow him on Twitter @dpoeter <https://twitter.com/#%21/dpoeter> . 2 EFTA_R1_00142360 EFTA01801439