EFTA Document EFTA01935916

To: Jeffrey e stein['eevacation©gmail.com]; Richard Kahn From: Sent: Subject: moving forward Wed 2/19/2014 8:55:03 PM Hi Jeffrey and Rich, I received Rich's email toM. My reaction is the following: I think you should certainly continue for 60 days and then stop definitively (good or bad). Here's why: --There is 1 neg now on the first page. It's in 7th position. --Unlike Reputation Mgmt, I see real momentum in the links that firm boosted. (Facebook, Healthgrades and Huffington are continually on the 1st page). --Unlike Reputation Mgmt, s firm has proven leverage with major publications like Forbes, Huffington, Ntl. Geographic. we have been published in Forbes and Huffington, which as said is on the 1st page). If I didn't see momentum in the links boosted and if there was no guaranteed connection with national press, I would suggest stopping. But that is not the case. Progress has been extremely frustrating, but I do believe that is capable of finishing the task and that he is hard working and sincere. He will also be a great back-up ally moving forward—if you ever need tech advice/ strategy. EFTA_R1_00390841 EFTA01935916