EFTA Document EFTA02020515

Business presentation MUTEWATCH 2012 Mutewatch 2012 All rights reserved wwvunutewatch corn NN EFTA R1 00525817 EFTA02020515 THE EVOLUTION AND THE FUTURE "The Mutewatch is the evolution and the future direction we're headed as far as digital watches go. The Mutewatch is without a doubt one of the most amazing pieces of tech you can put on your wrist. We love it, we love using it, and we want to see it evolve even further." Gadgetmac July 2012 MUTEWATCH Mutewatch 2012. AU rights reserved www mutewatch corn twv EFTA_R1_00525818 EFTA02020516 The Watch Market 47 billion USD GLOBAL REVENUE •http://www.prweb.com/releases/watches/clocks/prweb8358884.htm MUTEWATCH Mutewatch 2012. All rghts reserved wwwmulevratch com top EFTA_R1_00525819 EFTA02020517 The Watch Market High Usability Pre Low Functionality MEDIUM TO HIGH PRICED MUTEWATCH PLASTIC WATCHES MEDIUM PRICED MEDIUM PRICED /- SPORT ACCESSORIES MEDIUM PRICED Low Usability MEDIUM PRICED High Functionality MEDIUM PRICED Mutewatch 2012. Alt rights reserved. motangewalchsgin EFTA_R1_00525820 EFTA02020518 Meet the Mutewatch The first touchscreen watch with vibrating timer and alarm functions TAP TO ACTIVATE THE TOUCHSCREEN MUTEWATCH SWIPE THROUGH CLOCK, ALARM AND TIMER reddot design award winner 2012 SILENT VIBRATIONS ALERT YOU WHEN YOUR ALARM OR TIMER GOES OFF Mutewat atch com EFTA_R 1_00525821 EFTA02020519 The Product mm mm mirmin - Capacitive and easy-to-use touchscreen A... AIM "Alk All/k - Connect via built in USB port to charge or upgrade firmware - A simple flick of the wrist activates the glowing display MUTEWATCH Mutewatch 2012. Alt rights reserved. www mutewatch corn to/ EFTA_R1_00525822 EFTA02020520 A MASTERPIECE "I have a Mutewatch, which is almost undetectable as a watch. [...] It's a masterpiece of combining materials in ways I've never before seen. Very creative and unique. It has alarms and timers and all. You swipe your finger, gesture style, on the display to set it up and control it." Steve Wozniak APPLE CO-FOUNDER MUTEWATCH #LoveThisProduct "Waited over a year and it is finally here. Mutewatch you are insane." Paul Tellefsen DEDICATED FACEBOOK FAN 4111111MB 0 ' l%) Iv or ft b 0 Mutewatch 2012. AU rights reserved www mutewatch corn tot EFTA_R1_00525823 EFTA02020521 Market Penetration PRESS FROM ALL OVER THE WEB SELECTED PRESS CLIPPINGS DAGENS INDUSTRI ON STEVE WOZNIAK WI' 61 LI; Tyst ur vacker 1ppleguru VECKANS AFFARER WIRED WATCH FEATURE a ■ • 0 VISITORS FROM ALL OVER THE WORLD MUTEWATCH.COM i VISITORS JUNE 2012 SCI) NARINCSI IV unntnpnnor sem ill* ION EF TA_R 1_00525824 EFTA02020522 Sales PRODUCTS SOLD 10000 MUTEWATCH GLOBAL LAUNCH PARTY AT VO0 STORE, BERLIN top •. L IN-STORE EVENTS II rtghts reserved Mewatch com EFTA_R1_00525825 EFTA02020523 Sales Strategy KEEP TENDING TO KEY ACCOUNTS MUTEWATCH BRANCH OUT TO HIGH END CONSUMER ELECTRONICS CHAINS & STORES Premium Reseller - Mutewatch is a great product to offer since it, compared to a cell phone or PC, has a great gross margin per unit sold. - This is just the beginning of the revolution of the digital watch industry, Mutewatch is more than just a product it is an consumer electronics brand made for real people, by real people. - The way forward is to utulize new technologies never before combined in digital watches such as, LED, touchscreen and vibrating alarms. Mutewatch 2012. All rights reserved. w mutewatcn.curn twv EF TA_R 1_00525826 EFTA02020524 Stores 100 PREMIUM STORES WORLDWIDE Canada • AP MAXFIELD LOS ANGELES V (wale.. we Lama* as Veneavala Wawa C olombIa lownowa try a . c....warat Peru Chile Bra•el SeRes Pa meta y AMISS untie* GrMn and I rl re —PI it Ia•,arld Ireland ft , * COLETTE PARIS Portia,. I Moro< co V* taws lona,• IMMO K. Jog m cm CS CM E11-* :Taws* Aires, Ma unto n la Mali - butane 1•W* Ghana Italie tag, Tama Ng*, Yoga". Gabon STOCKHOLM Sena pis Polska "Dnn. MOWN Maar.; Romania Ira nate I keys Chad Iraq it c.•• • Salado At a twa Sudan Yew South E th loot, Sudan SOTO Pa Kenya DR Congo Tawas Angola Tea Zambia Zomba Vera Dot. wane South Alma Moss SIMIMOO Madagascar KKKKK bus* Ustoolusts* " my TwelterwMailan Iran (Mm Afro mstaft Pal Man India 4 Pia cc am Mongolia cm Vetna nt Pbsuppimis "Zs" Indonesia P&P)* Pam. otoniaa EFTA_R1_00525827 EFTA02020525 Stores MUTEWATCH Mutewatch 2012. All rIghls reserved. www.mutewatch com Am/ EFTA_R1_00525828 EFTA02020526 The Team MAI-LI HAMMARGREN CEO/CO-FOUNDER MUTEWATCH OSCAR RITZEN PRAGLOWSKI CTO/CO-FOUNDER GUSTAV HAMMARGREN CFO/CO-FOUNDER JOHAN THELANDER CHIEF OF ENGINEERING PARTNER LIVIA MOORE BRAND MANAGER PARTNER FREDRIK LUNDIN R&D/PARTNER twv MALIN SPJUT ACCOUNT MANAGER PARTNER Mutewatch 2012. All rights reserved. www mutewatch corn EFTA_R1_00525829 EFTA02020527 The Board ROBERT AHLDIN MUTEWATCH MAI-LI HAMMARGREN RUSTAN PANDAY Mutewatch 2012. All rights reserved. WINW m u tem) tch com tot EF TA_R 1_00525830 EFTA02020528 - ASSEMBLY & OVERMOLDING TAIPEI EFTA02020529 Scalability MUTEWATCH.COM SERVES 40 COUNTRIES AND COUNTING PAYtt••alC il (omits an Wee cola vs. tele( led ley tentless 'legatee MUTEWATCH Buy Online SS 2 3 O M„• I PROVIDES FULL CONTROL OVER ALL SALES Er SILK VMS Yager= Man I li••• raw .. 21•1•• On. ••••••••••••• • a•••••••••• ••• •• • Mk disseralio • ill Illy II Ista SDI ••••••••••••••••••• MINIM S • Ss • ••••• •••••••as ma • •• amae• • •••••• Wawa, re •••• la • •• MORS • to "eV Se an • am •••• • • tee RR 1.•• 00 • •Iit • NW Eno 661. • •• at • 0•• as • .. mossy es P Ivo pf • es • w IMP aimaria • a • : Zama. • SIMMS •••••••••• •i•• •••••••• 0.00 amii•••••• mar •••• ••• aim ••••• isaa •••• riare r S INS SS ass OS .1 •M SOS C.•••••10.• reap/ a ressasi te a . • yl •••••••I••••• ••••• Om — • ••• VIP • ina....••••. • •••• Am.. • • . ••• ad. • -a— • •••••• • s- •••••• ••• aim •••••le• Sara MiliginEo• • no • a "Pa •••• • a Senile • ass* airier Mutewatch 2012. AU rights reserved. www mutewatch corn tvw EFTA_R1_00525832 EFTA02020530 Contact MUTEWATCH BOX 23035 104 35 STOCKHOLM SWEDEN Livia Moore Brand Manager/Partner Mai-Li Hammargren CEO / co-founder MUTEWATCH Mutewatch 2012. All rights reserved. www mutewateh.cont tot EFTA_R1_00525833 EFTA02020531