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sd-10-EFTA01358947Dept. of Justice

EFTA Document EFTA01358947

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Page 13 889 F.3d 116, *; 2018 U.S. App. LEXIS 11909, ** The post-transaction marketing employed by Trilegiant and its e-merchant partners functions [""3] as follows. Online merchants such as Buy.com, Inc. and Priceline.com, Inc. enter into an arrangement with Trilegiant to permit the advertisement of membership club programs to their customers. In the course of completing a transaction, a link, banner, or webpage appears on the e-merchant's website advertising a Trilegiant program. A cust

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Dept. of Justice
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sd-10-EFTA01358947
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