EFTA Document EFTA01382701

S- I/A •fable of Contents goals. We believe this program will enable our sales force to approach our clients in a differentiated way and work with them to create enterprise-wide strategics and solutions that empower them to grow their businesses, rather than just offering discrete services at the lowest marketable price point. • Indirect Saks — We partner with over 1.100 third parties who actively re-sell our solutions. These parties include independent sales agents, ISOs. PSPs, ISVs, VARs and (ISPs who often have specialized sales capabilities to reach into local communities, small businesses, eCommerce channels, or specific industry verticals. Our alliances and referral partnerships enable us to provide our solutions through multiple financial institutions, leveraging their respective branch networks and brand loyalty to reach more businesses and increase client retention. These partnerships provide us with high- quality leads that our bank partners generate through their treasury services relationships or customer visits to their branches. These leads arc provided, in most cases, exclusively to First 1)ata in several ways, depending on our partnership arrangements. For example, when a business customer visits the branch of one of our bank partners to open a new account, a branch representative will assess the customer's needs to operate their business and cithcr refer the customer directly to a First Data business consultant or offer a range of First Data solutions on behalf of the bank, including (1) point-of-sale technology, (2) card acceptance services, (3) business loyalty programs, and (4) other commerce-enabling solutions. Together with our partners, we may contribute management, sales. marketing. and other administrative services to each alliance that we participate in depending on its needs. We also use various advertising methods to market ow solutions in both our direct and indirect sales channels, including branch advertising, websites, industry conferences and trade shows, and social media. 143 httplAmw.sce.gov/Archivestedgar/datat883980/000119312515334479/d31022dsla.htm[10/14/20I5 9:06:38 AM) CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) CONFIDENTIAL DB-SDNY-0082162 SONY GM_00228346 EFTA01382701