List of Direct Response Media Agencies and Their Services

negotiate discounts of up to 90% in their chosen media. » Manhattan Media (Print) ( www.manhmedia.com ) Great agency with fast turnaround. I’ve used them since the beginning. » Novus Media (Print) ( www.novusprintmedia.com ) Relationships with 1,400+ magazine and newspaper publishers with an average of 80% of rate card. Clients include Sharper Image and Office Depot. =» Mercury Media (TV) ( www.mercurymedia.com ) Largest private DR media agency in the U.S. Specialists in TV but can also handle radio and print. Offer full tracking and reporting to determine ROI. » Euro RSCG (Cross Media) ( http://www.eurorscgedge.com /) One of the worldwide leaders in DRTV media across all platforms. » Canella Media Response Television (TV) ( http://www.drtv.com ) Uses the innovative P/I (per inquiry) model for compensation, where you split order profits instead of paying for time upfront. This is more expensive per order if you have a successful campaign, but it lowers upfront investment in media. » Marketing Architects (Radio) ( www.marketingarchitects.com ) The de facto leaders in radio DR but a bit on the expensive side. Almost all of the most successful DR products—Carlton Sheets No Money Down, Tony Robbins, etc.—have used them. » Radio Direct Response (Radio) ( www.radiodirect.com ) Mark Lipsky has put together a great firm, with clients ranging from small direct marketers to Travel Channel and Wells Fargo. Online Marketing and Research Firms (PPC campaign management, etc.) Starting Small—Find a Local Individual to Help HOUSE_OVERSIGHT_013935