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efta-efta01116453DOJ Data Set 9OtherFounded in 1979 by Jeffrey Horowitz, the mission of Theatre for a New Audience is to develop and vitalize
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Founded in 1979 by Jeffrey Horowitz, the mission of Theatre for a New Audience is to develop and vitalize
the performance and study of Shakespeare and classic drama.
Values and Strategies: We are guided in our work by five core values: a reverence for language, a spirit of
adventure, a commitment to diversity, a dedication to learning, and a spirit of service. These values inform what
we do with artists, how we interact with audiences, and how we manage our organization.
History: Now in its 33s year, the Theatre has produced over 60 master works of theatre, including 30 of
Shakespeare's plays alongside other classic works and distinguished contemporary plays, including Edward
Bond's Chair, W.S. Gilbert's Engaged, Howard Brenton's Sore Throats, and Adrienne Kennedy's Ohio State
Murders, which was named one of the ten best productions of 2007 by The New York Times. The Theatre's
productions consistently have earned prestigious nominations and awards, including the Drama Desk, OBIE,
Drama League, Outer Critics Circle, Lucille Lortel and Tony.
Theatre for a New Audience is dedicated to the language and ideas of writers—to a dialogue between
Shakespeare and a provocative range of classical and contemporary playwrights. The Theatre has attracted some
of the world's most talented and sought-after artists, including directors Sir Peter Hall, Doug Hughes (Tony
Award, Doubt), Bartlett Sher (Tony Award, South Pacific), Julie Taymor (Tony Award, The Lion King), Darko
Tresnjak (former Artistic Director, The Old Globe, San Diego), Kate Whoriskey (Artistic Director, Intiman
Theatre); Robert Woodruff (former Artistic Director, American Repertory Theatre) and Evan Yionoulis; as well
as distinguished actors, such as F. Murray Abraham, Kathleen Chalfant (Wit), Stephen Spinella (Angels in
America), and Mark Rylance (Tony Award, Boeing—Boeing, Jerusalem). At the same time, the Theatre has
provided important developmental opportunities for some of today's most promising artists.
The Theatre also has developed strong partnerships with outstanding presenters and regional theatres in the US
and abroad, extending the reach of its work as well as its resources. The Theatre has toured its productions to La
Jolla Playhouse and to Intiman Theatre in Seattle, and in January 2006, debuted in Italy when it toured to Naples
with its production of Eduardo De Filippo's Souls of Naples (Questi Fantasmil). It has mounted co-productions
with New York Theatre Workshop, American Repertory Theatre, Berkeley Repertory Theatre, Houston's Alley
Theatre, and Shakespeare's Globe in London. In November 2001, Theatre for a New Audience became the first
American theatre company invited to perform Shakespeare at the Royal Shakespeare Company (RSC) in
Stratford-upon-Avon with Cymbeline, directed by Bartlett Sher. The Theatre returned to the RSC in March 2007
with The Merchant of Venice, directed by Darko Tresnjak and starring Academy Award-winner F. Murray
Abraham. Our first national tour, the production toured to Boston, Chicago, and Los Angeles in Spring 2011.
In addition, Theatre for a New Audience sustains the largest program in New York City's Public Schools for
introducing Shakespeare. The Theatre provides teachers with professional development, places artists in-residence
in the classroom and brings students to matinee performances of the same award-winning productions seen by the
Theatre's adult audiences. More than 2,000 students take part each year and roughly 123,000 have been served
since the program began in 1984. Additional artistic programming includes TFANA Talks, a distinctive post-
performance discussion series for general audiences. The Theatre also offers a wide range of ticket prices to
minimize economic barriers for all its audiences. These endeavors are grounded in a firm belief that the language
and scope of classic drama belong to everyone.
Theatre for a New Audience is also at a turning point in its history: in 2011 it broke ground on its first home after
33 years of itinerancy, a 299-seat theatre in the Downtown Brooklyn Cultural District. Of the 3-Phase Capital
Campaign goal of $68.5 Million, the Theatre has raised $52.8 million—and is on track to provide New York and
the region with a state of the art theatre dedicated to Shakespeare.
EFTA01116453
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EFTA01116454
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Notes from Underground
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The Samuel H. Scripps Mainstage
Inspired by the Cottesloe Theatre of London's Royal National Theatre, the design for our 299-seat
Mainstage combines an Elizabethan courtyard with contemporary flexibility. It will be a
playground for the imagination.
EFTA01116458
Theatre for a New Audience
Campaign Progress & Gift Opportunities
Number of Gifts Needed
3-Phase Capital Campaign Goal: $68.5M
Financial Stablization
Artistic Growth Fund
Building and Endowment
Marketing and Programming Launch
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$3M
$62.5M
$2M
Raised to date: $52.8M
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Just as we are building from the ground up, we need gifts from the ground up. We need more than
$1 million in gifts at $50,000 and under, from hundreds of donors. 400 have made gifts already!
•
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•$500,000 of our funds raised is a National Endowment for the Humanities Challenge Grant. To meet the 3:1 Challenge, we
have raised $872,000 and must raise the remaining 5628,000 in matching funds over the next two years.
EFTA01116459
Shakespeare Works in Brooklyn:
The Campaign for a Permanent Home in the BAM Cultural District
Naming Opportunities
The Building
$10,000,000
Named Funds
Mainstage — Named
$ 5,000,000
Theatrical Lighting Fund
$
250,000
Theatrical Sound Fund
$
250,000
Lobby Spaces
Free Student Family Tickets for 10 Years
$ 2,000,000
Main Lobby, Ground Floor- Named
$ 1,000,000
New Deal Ticket Fund — Age 30 and Under
$ 3,000,000
Lobby Staircase — Reserved
$
500,000
Orchestra Level Lobby
$
500,000
Giving Plaques
Gallery Level Lobby — Reserved
$
250,000
The Groundbreakers
$
25,000+
Box Office
$
250,000
Main Donor Wall
$
50,000+
Lobby Cafe
$
300,000
Green Leaders — List in Formation
$ 100,000+
Elevator Bank - Named
$
100,000
Book Kiosk
$
100,000
Endowment Named Funds
Artistic Venture Fund
$ 3,000,000
Mainstage Seating Areas
• Fund for Classic Drama
$ 1,500,000
Orchestra level Seating
$ 1,000,000
• Fund for Contemporary Drama
$ 1,500,000
First Gallery - Named
$
500,000
Education Fund
$ 2,000,000
Second Gallery
$
250,000
Humanities Fund
$ 2,000,000
Building Maintenance Fund
$ 2,000,000
Other Spaces
Named Lecture Series
$
500,000
50-Seat Studio Space - Named
$ 2,500,000
Named Visiting Artist
$
500,000
Green Room
$
500,000
Named Director
$
500,000
Principal Dressing Rooms (2)
$
250,000
Named Resident Artist
$
500,000
Chorus Dressing Rooms (2)
$
250,000
Stage Door - Named
$
100,000
Production Underwriting
Catwalk
$
100,000
Julie Taymor Inaugural Production
$ 1,000,000
Wardrobe Room
$
100,000
Administrative Offices
$3,500,000
Artistic Director's Office
$ 250,000
EFTA01116460
THE WALL STREET JOURNAL.
August 6, 2012
A New Theater Is Much Ado About Something in Brooklyn
By JENNIFER MALONEY
The new theater going up in downtown Brooklyn is still just a
shell of steel beams and concrete, but already Dorothy Ryan can
point out where fairies will fly, armies will march in and
gravediggers will hand up skulls.
The Theatre for a New Audience, one of New York's premier
Shakespeare troupes, has never had a permanent home. On
Monday, it will celebrate a topping out ceremony,
commemorating the placement of the final beam on the first
major venue for classical plays built in New York since the
Vivian Beaumont Theater opened at Lincoln Center in 1965.
The new theater is scheduled to open in the fall of 2013.
"It's incredibly intimate," said Ms. Ryan, the theater's managing
director, walking through the construction site. "The idea is an
actor will whisper and you will hear every word."
The 299-seat theater will be similar in size to the Brooklyn Academy of Music's new BAM Richard B. Fisher
Building, a 250-seat space opening nearby next month. Both are part of the city's Downtown Brooklyn Cultural
District, a development plan for arts facilities, public space and retail space to which the city has committed $100
million in capital finding. It was previously known as the BAM Cultural District.
As part of the initiative, the city will build an 8,000-square-foot public plaza on Ashland Place in front of the
Theatre for a New Audience building.
The Shakespeare company, which mounts between three and five plays each season, was founded 33 years ago
and has bounced around off-Broadway theaters in Manhattan and occasionally in Brooklyn. Its most frequent
venue has been the Duke on 42nd Street, a 200-seat theater, but sometimes it has performed in three different
spaces in the same season, Ms. Ryan said.
Its $56.5 million building has been a decade in the making, and was planned for two other nearby sites before a
site was finalized on Ashland Place near Fulton Street. The city contributed $34.4 million to the project.
The theater was designed for Shakespeare.
On a recent morning as masons grouted cinder-block walls and elevator workers installed a hydraulic piston, Ms.
Ryan stood at the back of the theater, looking across a floor that will allow the stage and seating to be configured
in different ways. Most likely, it will often be configured as a thrust, extending forward into the audience like the
original Globe Theatre in London, where many of the bard's plays were first performed.
Under one section of the floor, a pit will accommodate stage traps, such as the one called for in Hamlet's
graveyard scene, where a gravedigger hands the skull of King Hamlet's jester to the murderous prince. A set of
double doors at the back of the theater open onto a backstage area and rehearsal space, allowing the armies of
King Lear and Henry V to march in from afar. And a pair of doors suspended in the back wall of the theater will
serve as balconies for Juliet to call down to Romeo.
- -
Kevin Hagen for The Wail Preto .1, no nal
Theatre for a New Audience's building is set
to open in the fall of 2011
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The space is 35 feet high, much higher than the average off-Broadway theater, allowing fairies and witches and
scenery to fly in from above. Two balconies for seating wrap around the theater on three sides.
Because the Theatre for a New Audience puts on modern staging of classical works, "they were looking for a
high-tech workshop," said Geoffrey Lynch, project manager for H3 Hardy Collaboration Architecture. "Beautiful
and wonderful but not too fancy, not too perfect. Kind of like a laboratory, where they can experiment."
The front of the building will have a glass wall so that passersby can see audience members standing in the
multitiered lobby, and vice versa. At ground level, the glass will have no mullionsthe panels instead joined by
siliconeso that at night the plaza will appear to continue directly into the lobby.
The project is a big leap for an organization with a $3.7 million annual budget, 1,500 subscribers and an audience
of roughly 40,000 people a year. It will have to hire ushers, stagehands and box-office staff. And its annual budget
is expected to jump to just over $5 million.
The company has some $14 million left to raise in a capital campaign that includes a $10 million endowment, Ms.
Ryan said.
The first production in the new space will be directed by Tony Award winner Julie Taymor, who directed her first
Shakespeare play, "The Tempest," for the Theatre for a New Audience in 1986.
"My instinct is to try for something joyous," she said, adding that it will likely be a Shakespeare work.
Speaking of the company's founder, Jeffrey Horowitz, she said, "He's realistic, yet he's got dreams. A not-for-
profit theater doing classics in Brooklyn raising how many millions? That's just astounding."
- 2 -
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