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efta-efta01460543DOJ Data Set 10CorrespondenceEFTA Document EFTA01460543
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KCP Americas Journey 2014
2014 Budget
KCP US KCP LATAM WIC
Total: € 65MM
C 30MM
C 10MM
€ 25MM
Capital Markets:
€ 9MM
€ 4MM
€ 22MM
Private Markets:
€ 9MM
€ 3MM
€0MM
Lending & Structured Financings:
€ 9MM
€ 2MM
€0MM
Investment Management:
€ 3MM
€ 1MM
€ 3MM
Plan: grow the KCP US business from -€19MM in 2013 to €30MM in 2014.
Plan: grow the KCP LATAM business from -€2MM in 2013 to €10MM in 2014.
Plan: grow the US WIC business from -E2OMM in 2013 to €25MM in 2014.
People
Staffing:
Senior Sales
Junior Sales
Support
KCP US
Current
Planned
3
• 3
1
0
1
0
KCP LATAM
WIC
Current
Planned
Current
Planned
2
+1
4
+1
0
0
2
0
2
+1
2
+1
Expanding the Head Count is critical for business expansion at this stage.
For 2014 at a minimum the KCP team needs three extra senior sales
persons across the desk and two junior persons to assist the sales team.
Deutsche Asset
Global Client Group
& `,Venith Managen
,
How do we get there?
Revenue opportunity
• Establishing new relationships -with Key Clients in the Americas.
Reestablish dialog with REs, complete roadhsow and rebranding effort. Engaged
with 50 LATAM clients and 25+ US prospects w/ potential for migrating 100 PIC alc.
• Leveraging opportunities across AWM - Including Capital and Private Markets,
Alternatives, CRE and Private Equity.
• Implementing new team structure and coverage model - leverage synergies
across product captains and optimize client coverage.
• Build out KCP client prospect list —work closely with PBS. PCS to align and
focus Key client subset within PWM.
• Develop synergies with the WIC business - on profitable and sophisticated
clients and expanding the relationship with such clients.
• Revamp of Marketing and Distribution Process Develop new marketing
materials and increased communication with clients and RMs.
• Improving the infrastructure - Including MI reporting, technology, revenue and
client tracking.
• Integrate Portfolio Consultants with KCP - establish connection between the
advisory and non-advisory business
Other
Challenges:
• Migration of clients to KCP taking longer than anticipated.
• Communication of KCP capabilities Bank-wide has been sporadic.
• New SLA has not been effectively cascaded through CB&S.
• Lack of transparency and manual revenue tracking = lost money.
• Implementing new coverage model and breaking down legacy silos.
• Inadequate systems, lack of dynamic architecture to produce meaningful MI.
• Staffing limitations will soon be a deterrent for growth.
• Market conditions in Latin America continue to be challenging.
CONFIDENTIAL — PURSUANT TO FED. R. CRIM. P. 6(e)
CONFIDENTIAL
DB-SDNY-0 121883
SDNY_GM_00268067
EFTA01460543
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