EFTA Document EFTA01892965

To: From: Sent: Subject: Re: updates Thur 10/25/2012 7:29:17 PM Hi Philippe, Thank you for the update on your plans for the month. I did not get the minisite for approval. I got the journalist's points and the press release list but not the minisite. Could you resend to me today and I will approve it. Th o cell: email: Fr • < om> To: Sent: Thursday, October 25, 2012 2:46 PM Subject: RE: updates Hi As items start to publish online, you will receive reputational asset alert emails coming in. At this time, we have just gotten approval on the first press release. I am awaiting from you the approved copy from Minisite.JeffreyEpstein.co.1.10-19.doc sent to you on 10/22. I am also awaiting presently 2 more press release articles, 2 more minisite documents, 12 blog articles and 10 guest blog articles for high value links. These items are still being worked on by our content teams and will be sent to you as soon as they are ready. Note that the guest blog articles require that minisite assets are already built so those will likely arrive for approval last this month. Press release #1 I have scheduled for Wednesday because it is designed to send links to your first minisite when it goes live. For that reason, it is imperative that we get back that document with edits asap (Minisite.JeffreyEpstein.co.1.10-19.doc). I'm not sure yet how well these assets will rank out of the gate. There is a good deal of optimization tied to the top page listings we are competing against. We'll have to see how they perform and from there we move to a boosting strategy in order to get the assets to climb higher. Either way, Jeffrey is sure to see a lot of month 1 content going out! Respectfully, EFTA_R1_00314509 EFTA01892965 Philippe Han: Senior Client Account Manager Re utation Chanter Direct - Main - Fax - BEST, SEARC H N e e( .„ TOPS NOTICE: This message, including all attachments transmitted with it, is for the use of the addressee only. It may contain proprietary, confidential and/or legally privileged information. No confidentiality or privilege is waived or lost by any mistransmission. If you are not the intended recipient, you must not, directly or indirectly, use, disclose, distribute, print or copy any part of this message. If you believe you have received this message in error, please delete it and all copies of it from your system and notify the sender immediately by reply e-mail. Thank you. EFTA_R1_00314510 EFTA01892966